============================================================ TITLE: The Capacity Shift TYPE: article VERSION: 1 VERSION_ID: f680c065-48eb-4a8e-b270-fdead19fdb83 GENERATED_AT: 2026-07-28T19:53:32.625Z SUMMARY: For women entrepreneurs and business owners in perimenopause who can no longer lead the way they used to. AUTHOR: Ruby Fremon DATE PUBLISHED: October 1, 2023 DATE MODIFIED: October 15, 2023 READING TIME: 8 min WORD COUNT: 1412 SOURCE URL: https://rubyfremon.com/capacity ============================================================ KEY TAKEAWAYS: * You'll know this is for you if... * This isn't a productivity problem. * Hi, I'm Ruby... * This space is for you if: * This is not for you if: The Capacity Shift For women entrepreneurs & business owners in perimenopause who can no longer lead the way they used to. # The Capacity Shift #### For women entrepreneurs & business owners in perimenopause who can no longer lead the way they used to. You'll know this is for you if... Your capacity has changed…but your business hasn’t. What used to feel manageable now feels heavy.Decisions take more energy.Your body isn’t responding the way it used to. You’ve tried to push through it.Override it.Figure it out. But something in you knows:You can’t keep leading this way. ### You'll know this is for you if... Your capacity has changed…but your business hasn’t. What used to feel manageable now feels heavy.Decisions take more energy.Your body isn’t responding the way it used to. You’ve tried to push through it.Override it.Figure it out. But something in you knows:You can’t keep leading this way. This isn't a productivity problem. It's a capacity shift. And if you don't adjust how you lead, work, and hold your life, everything will continue to feel harder than it needs to. ### This isn't a productivity problem. It's a capacity shift. And if you don't adjust how you lead, work, and hold your life, everything will continue to feel harder than it needs to. Hi, I'm Ruby... I’m a trauma-trained practitioner and advanced Somatic Experiencing® practitioner-in-training, with a background in coaching, NLP, and Time Line Therapy. I’ve been guiding clients in their leadership and healing work since 2014. I experienced perimenopause early and found myself in the depths of this threshold without any support to guide me through it.  This threshold of womanhood isn't just about the physiological shifts—it's about making conscious changes to honor our current capacity.  And with that, the way in which we lead our lives and businesses will change.  I've experienced these changes first-hand, and I’m here to help you develop the capacity and resilience needed to feel grounded in your body and move through this threshold with more ease and aliveness. This work isn’t about quick fixes. It’s about learning to stay present with what’s unfolding now. ### Hi, I'm Ruby... I’m a trauma-trained practitioner and advanced Somatic Experiencing® practitioner-in-training, with a background in coaching, NLP, and Time Line Therapy. I’ve been guiding clients in their leadership and healing work since 2014. I experienced perimenopause early and found myself in the depths of this threshold without any support to guide me through it. This threshold of womanhood isn't just about the physiological shifts—it's about making conscious changes to honor our current capacity. And with that, the way in which we lead our lives and businesses will change. I've experienced these changes first-hand, and I’m here to help you develop the capacity and resilience needed to feel grounded in your body and move through this threshold with more ease and aliveness. This work isn’t about quick fixes. It’s about learning to stay present with what’s unfolding now. This space is for you if:  You’re a woman running a business and navigating perimenopause. Your energy, focus, or emotional capacity has shifted. What used to work in your business no longer feels sustainable. You feel the pressure to keep up, but know something needs to change. You’re ready to make different decisions, but lack clarity or trust in what that looks like. This is not for you if: You’re looking for quick fixes or surface-level strategy. You’re not willing to change how you currently operate. You’re not open to working with your body as part of your leadership. What you'll walk away with: Clarity on what needs to change in your business and life. The ability to make decisions that reflect your current capacity. A way of leading that doesn’t require you to override yourself. Practical, somatic tools to navigate the physical and emotional shifts. A restructured approach to your business that your body can actually sustain. ### This space is for you if: * You’re a woman running a business and navigating perimenopause. * Your energy, focus, or emotional capacity has shifted. * What used to work in your business no longer feels sustainable. * You feel the pressure to keep up, but know something needs to change. * You’re ready to make different decisions, but lack clarity or trust in what that looks like. ### This is not for you if: * You’re looking for quick fixes or surface-level strategy. * You’re not willing to change how you currently operate. * You’re not open to working with your body as part of your leadership. ### What you'll walk away with: * Clarity on what needs to change in your business and life. * The ability to make decisions that reflect your current capacity. * A way of leading that doesn’t require you to override yourself. * Practical, somatic tools to navigate the physical and emotional shifts. * A restructured approach to your business that your body can actually sustain. The Container A 4-month small group experience for 4–5 women. Weekly group calls Real-time support and reflection Integration of body, physiology, and business decisions Optional 1:1 sessions at a reduced rate Your Investment $500/month for 4 monthswith 1:1 sessions available for $150 per session (one private session max per month) We begin May 25th, 2026. ### The Container A 4-month small group experience for 4–5 women. Weekly group calls Real-time support and reflection Integration of body, physiology, and business decisions Optional 1:1 sessions at a reduced rate ### Your Investment $500/month for 4 monthswith 1:1 sessions available for $150 per session (one private session max per month) ### We begin May 25th, 2026. "It was such a refreshing experience to receive direct feedback and mentoring from Ruby. She really opened my eyes to arenas I wasn't seeing and expanded much of how I was presenting myself, my work, and my mission. I am so grateful for the experience in learning from Ruby and being guided in such a powerful and innovative way. I recommend her work to anyone, whether you are beginning a business or have been following for years. Her insight was so valuable and had an immediate influence on my engagement and programs." ##### MELISSA AGUIRRE ###### FOUNDER OF MEL MARIE YOGA "My journey with Ruby was deeply profound and transformative. It was a spiritual odyssey–a journey of rediscovering my true self. With her guidance, I delved into self-reflection, observing myself without judgment. Ruby possesses a unique style—she listens attentively, offers direction, and guides without imposing judgment or personal opinion. Instead, she relies on intuition, fostering a connection built on truth. It's remarkable how such experiences can lead to greater self-awareness, acceptance, and resilience. I am immensely grateful to Ruby for her unwavering dedication and for generously sharing herself on my journey of self-discovery." ##### SANDRA LADAO ###### VP, REAL ESTATE, WORKPLACE & PHYSICAL SECURITY If you feel this, you're likely in it. This isn’t something you think your way into.It’s something you recognize. Surround yourself with other female entrepreneurs and business owners navigating a similar journey. Space is limited to 5 women.  Group calls will take place on Mondays, beginning May 25th. I'm Ready ### If you feel this, you're likely in it. #### This isn’t something you think your way into.It’s something you recognize. #### Surround yourself with other female entrepreneurs and business owners navigating a similar journey. #### Space is limited to 5 women. #### Group calls will take place on Mondays, beginning May 25th. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://rubyfremon.com/capacity Author: Ruby Fremon Published: October 1, 2023 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.