============================================================ TITLE: How to do A/B Testing in HubSpot TYPE: article VERSION: 1 VERSION_ID: 8def088b-a502-4ec3-b345-8e1b6e28db5b GENERATED_AT: 2026-07-13T14:59:06.589Z SUMMARY: Want to boost conversions on your landing pages?  Try A/B testing.  HubSpot makes it as easy as 1,2,3. AUTHOR: Miriam READING TIME: 4 min WORD COUNT: 653 KEYWORDS: How to do A/B Testing in HubSpot, 1 Key Action, 2 Page Versions SOURCE URL: https://blog.helpfulhero.com/hubspot-a/b-testing ============================================================ KEY TAKEAWAYS: * 1 Key Action * 2 Page Versions * 3 Weeks (At Least!) 1 min read # How to do A/B Testing in HubSpot Kevin Fremon : September 29, 2022 marketing tutorial landing pages optimization CMS Table of Contents 1 Key Action 2 Page Versions 3 Weeks (At Least!) Want to boost conversions on your landing pages?  Try A/B testing.  HubSpot makes it as easy as 1, 2, 3. Watch the video below to learn how, plus catch a behind-the-scenes look at the test I ran for my Brand Canvas. To sum it up, remember these principles when you’re setting up your test: Choose a single action you want your page visitor to take (like filling out a form, purchasing a product, or clicking a button), then make sure you give your visitor at least one chance to take that action.  For example, if your landing page is long (and requires viewers to scroll down) you may include a bit of hyperlinked text near the top of your page and a button near the bottom.  Make sure to link both to the one action you want to drive. Pro-tip: HubSpot found that text CTAs near the top of your page tend to produce the highest click-through rates. Once you create and publish your original landing page (The A version), you can create a variation (The B version).  Head to your page editor, toggle the More menu and click Create A/B Variation. Remember to make only ONE change on your alternate page. You could make a big change (like removing content blocks) or a small change (like changing the messaging in the headline). Avoid making a bunch of little changes since you won’t be able to distinguish which edits made the difference at the end of your test. One of the BIGGEST mistakes you could make is cutting your experiment short.  Give it time to run and get enough page views for statistically significant data. You can also add a Call to Action on another website page, or consider spending a little money on ads to drive more traffic to your test pages. And there you go!  A/B testing is as easy as 1, 2, 3. How to Boost Website Performance Like a Pro Miriam-Rose LeDuc Are you struggling to keep up with your customers' expectations these days? Do you want to improve your sales, get a better ranking on Google, and... design seo UX website themes Read More HubSpot CMS Starter: how to quickly launch your simple website Building a new website? You’re about to learn some straightforward tips to help you get your HubSpot site up and running fast. We’ll cover: Why it’s... HubSpot Smart Content: The Secret to Speed Up Your Site Kevin Fremon HubSpot’s Smart Content is a handy feature for customizing your website visitor’s experience. You can set up rules to display different content for... #### How to Boost Website Performance Like a Pro design UX #### HubSpot CMS Starter: how to quickly launch your simple website #### HubSpot Smart Content: The Secret to Speed Up Your Site Kevin Fremon ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://blog.helpfulhero.com/hubspot-a/b-testing Author: Miriam This content is provided for informational purposes. Please visit the original source for the most up-to-date information.