============================================================ TITLE: HubSpot Smart Content: The Secret to Speed Up Your Site TYPE: article VERSION: 2 VERSION_ID: 60501582-cb54-4d44-804c-d5743e25ee32 GENERATED_AT: 2026-06-04T20:23:56.284Z SUMMARY: Did you know you can use Smart Content to boost your website’s load time on mobile? You CAN! Get excited because you’re about to learn how. AUTHOR: Miriam READING TIME: 4 min WORD COUNT: 628 KEYWORDS: HubSpot Smart Content SOURCE URL: https://blog.helpfulhero.com/hubspot-smart-content-site-speed ============================================================ KEY TAKEAWAYS: * The Super Simple Speed Secret 1 min read # HubSpot Smart Content: The Secret to Speed Up Your Site Kevin Fremon : November 8, 2022 seo tutorial optimization CMS website themes HubSpot’s Smart Content is a handy feature for customizing your website visitor’s experience. You can set up rules to display different content for segments of your audience. For example, you could: * Have one message for leads and another for customers * Show a location-based offer only to visitors in your geographic area * Display a form for visitors who clicked through from an ad campaign …and much more! But did you know you can also use Smart Content to boost your website’s load time on mobile? You CAN! Get excited because you’re about to learn how. ## The Super Simple Speed Secret You can use this tweak for any module in my Clean Pro Theme for HubSpot. Start by setting up your Smart Rules in your website page editor. You’ll see a link at the top of the lefthand column called Add Smart rules. Click it for a range of choices. We'll focus on the DEVICE criteria, which lets you show specific content, images, and style settings when your web page is viewed on a mobile device. For example, let's take the background images in the Row Settings section. On a desktop, you may want a larger image with the appropriate viewing ratio on a full screen. But with Smart Content, you could use a smaller version of the same picture for mobile (roughly 600 px wide). This reduces the file size, which speeds up your page load time. Plus, the resized image will look better on a smaller screen. Background videos are another feature that looks cool on a desktop but eats up unnecessary bandwidth on smartphones. How can you speed up your load time? Easy. Add a rule that shows an image to viewers on mobile devices instead. And BOOM! Now you have the superpowers to load your mobile site at light speed. Your website visitors will be over the moon. How to Boost Website Performance Like a Pro Miriam-Rose LeDuc Are you struggling to keep up with your customers' expectations these days? Do you want to improve your sales, get a better ranking on Google, and... design marketing seo UX landing pages optimization CMS website themes Read More The easiest typography tip for effective SEO Miriam-Rose LeDuc In a sea of SEO advice, it can be tricky to know which tips are worth trying. But you’re about to learn one little typography trick that you won’t... seo tutorial optimization CMS Read More Wix vs. HubSpot: FREE Website Builder Comparison Miriam-Rose LeDuc So you’ve decided to take the leap: you’re starting a business. Woohoo! Congratulations. Now you need a website. marketing CMS web design website themes Read More #### How to Boost Website Performance Like a Pro Miriam-Rose LeDuc Are you struggling to keep up with your customers' expectations these days? Do you want to improve your sales, get a better ranking on Google, and... design marketing seo UX landing pages optimization CMS website themes #### The easiest typography tip for effective SEO In a sea of SEO advice, it can be tricky to know which tips are worth trying. But you’re about to learn one little typography trick that you won’t... seo tutorial optimization CMS #### Wix vs. HubSpot: FREE Website Builder Comparison So you’ve decided to take the leap: you’re starting a business. Woohoo! Congratulations. Now you need a website. marketing CMS web design website themes ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://blog.helpfulhero.com/hubspot-smart-content-site-speed Author: Miriam This content is provided for informational purposes. Please visit the original source for the most up-to-date information.