============================================================ TITLE: Platform Lacrosse Success Story with The Lacrosse Marketing Co. TYPE: article VERSION: 1 VERSION_ID: cf5faf65-153a-4ab5-9c28-39e0e2cf0bf8 GENERATED_AT: 2026-03-03T20:01:26.196Z SUMMARY: Discover how Platform Lacrosse transformed its marketing strategy and digital presence, leading to significant increases in attendance and website traffic. DATE PUBLISHED: September 1, 2024 READING TIME: 21 min WORD COUNT: 4104 SOURCE URL: https://www.lacrossemarketing.co/success-stories/platform-lacrosse ============================================================ KEY TAKEAWAYS: * 228,000+ # Execution in Messaging, Marketing, and Mission ### client start DATE ### INDUSTRY ### 71% Increase for In-Person Sign Ups ### 127% Increase in Site Visitors to platformlacrosse.com ### 37.5% Average Weekly Email Open Rate ## Introduction When Dylan Donahue, founder of Platform Lacrosse and former Syracuse standout and pro with the Atlanta Blaze, approached us, his business had hit a plateau. Despite his reputation and early success, his digital presence lacked cohesion: an outdated website, no Google My Business listing, disjointed sign-up software, no email strategy, and a scattered Instagram presence. He needed a way to unify his brand and build scalable systems—both online and in-person at his Syracuse, NY facility. ### Challenge The most pressing issue was the absence of a cohesive brand identity and marketing strategy. There was no clear method for engaging current or past customers about new training sessions or offerings. On the backend, things were just as messy—multiple domains, misaligned emails, and scattered software. Our first priority was consolidating all communications under one domain, redirecting outdated websites, and organizing Dylan’s contacts into core segments: male and female players, coaches, and parents. These became foundational to our future strategy. ### Solutions Budget was tight, and the facility needed to keep running and paying coaches—so cost-efficiency was critical. We cut expensive, redundant software, sunset old domains and accounts, and reinvested those savings into setting up streamlined systems using HubSpot, Google Workspace, and GoDaddy. From there, we took a top-down view of Dylan’s customer journey and developed a plan to re-engage past clients while better capturing new ones. * Solution 1 - HubSpot's CRM & CMS We built everything around HubSpot’s CRM to give Dylan a centralized system for managing thousands of players, parents, and coaches. We designed and launched a fully responsive, mobile-first website using HubSpot’s CMS, integrating: A connected contact database Automated email marketing flows Simplified session sign-ups Quick content publishing Instagram traffic capture and lead conversion * A connected contact database * Automated email marketing flows * Simplified session sign-ups * Quick content publishing * Instagram traffic capture and lead conversion * Solution 2 - Instagram Marketing We created a weekly content plan focused on showcasing active players, college commits, and new training opportunities. Each post aligned with the website, email strategy, and signup systems—bringing consistency and clarity to what had once been disconnected. We also added email capture CTAs to grow the list and promote early access to new sessions. * Solution 3 - Email Marketing With our systems in place and links pointing to the right destinations, we shifted our focus to nurturing the current community. Instead of overwhelming inboxes, we launched a bi-weekly newsletter—always delivered at the same time, building rhythm and trust. Nine months in, we’re seeing a 37.5% average open rate—well above the industry benchmark. We built everything around HubSpot’s CRM to give Dylan a centralized system for managing thousands of players, parents, and coaches. We designed and launched a fully responsive, mobile-first website using HubSpot’s CMS, integrating: * A connected contact database * Automated email marketing flows * Simplified session sign-ups * Quick content publishing * Instagram traffic capture and lead conversion A connected contact database Automated email marketing flows Simplified session sign-ups Quick content publishing Instagram traffic capture and lead conversion We created a weekly content plan focused on showcasing active players, college commits, and new training opportunities. Each post aligned with the website, email strategy, and signup systems—bringing consistency and clarity to what had once been disconnected. We also added email capture CTAs to grow the list and promote early access to new sessions. With our systems in place and links pointing to the right destinations, we shifted our focus to nurturing the current community. Instead of overwhelming inboxes, we launched a bi-weekly newsletter—always delivered at the same time, building rhythm and trust. Nine months in, we’re seeing a 37.5% average open rate—well above the industry benchmark. ""Working with The Lacrosse Marketing Co. and Ryan Waddell has been an absolute game-changer for my business. Their expertise in branding, content creation, and digital strategy has helped The Platform Lacrosse Academy beyond belief. Ryan’s attention to detail, creativity, and deep understanding of the lacrosse community make him and his team the best in the business. If you’re looking to grow your brand and take your marketing to the next level, I highly recommend them!"- Dylan Donahue, Platform Lacrosse" ### "Working with The Lacrosse Marketing Co. and Ryan Waddell has been an absolute game-changer for my business. Their expertise in branding, content creation, and digital strategy has helped The Platform Lacrosse Academy beyond belief. Ryan’s attention to detail, creativity, and deep understanding of the lacrosse community make him and his team the best in the business. If you’re looking to grow your brand and take your marketing to the next level, I highly recommend them!"- Dylan Donahue, Platform Lacrosse ### Results Since Platform Lacrosse began working with us: * Facility attendance has increased by 71%, requiring additional sessions * Website traffic is up 127% per Google Analytics * Google My Business interactions are up 61% from September 2024 to April 2025 Facility attendance has increased by 71%, requiring additional sessions Website traffic is up 127% per Google Analytics Google My Business interactions are up 61% from September 2024 to April 2025 Working with Dylan has been incredible. His trust, patience, and drive to serve his players make Platform Lacrosse a standout in the space—and we’re proud to be part of his growth. ## 228,000+ ### Customers in over 135 countries are growing their businesses with HubSpot. The cost of your disconnected set up might be more than you realize. ### The future of your business depends on the choice you make today. We’re here to help you implement an efficient, scalable system that boosts your revenue now and supports your growth long-term. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://www.lacrossemarketing.co/success-stories/platform-lacrosse Published: September 1, 2024 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.