============================================================ TITLE: How to Make Social Media Posts in 2023? | Advanté-BCS TYPE: blog VERSION: 1 VERSION_ID: aebad945-1f43-49d2-9ebf-04f857e7be0f GENERATED_AT: 2026-02-06T15:49:47.120Z SUMMARY: Here are our best tips on how to make social media posts in 2023. All the sites are changing their algorithms, so it is vital to be prepared. AUTHOR: Team Advanté DATE PUBLISHED: December 9, 2022 DATE MODIFIED: January 8, 2026 READING TIME: 5 min WORD COUNT: 886 KEYWORDS: How to Make Social Media Posts in 2023? SOURCE URL: https://advantebcs.com/blog/how-to-make-social-media-posts-in-2023 ============================================================ KEY TAKEAWAYS: * Social media isn’t the easiest way to advertise if you don’t know what you’re doing * First, identify your target audience’s favorite social media site Social media isn’t the easiest way to advertise if you don’t know what you’re doing. Unfortunately, most business owners aren’t social media experts. Most young people seem to have a better grasp of Instagram and Facebook, but that doesn’t always translate into strong post performance. By now, it’s pretty common knowledge that you have to post at certain times of the day for anyone to see your content. There are also about seven social media platforms that require different types of content. Plus, with the ever-changing algorithm, you must be able to change up your content strategy frequently. So, here are our best, most realistic solutions for making social media posts in 2023. ### Choose a Few Social Media Sites Instagram, YouTube, Facebook, Twitter, and now TikTok all seem like requirements for every business. While these are the top social media sites, it doesn’t necessarily mean that you have to engage with each one. You must be realistic with your content strategy for it to work. Depending on your capabilities, choose only two or three social media accounts to start with. If you have a team dedicated to researching and making posts on all the social media sites, that’s great. Most independently-owned businesses don’t. Most online companies are run by their owners, and it’s challenging to manage social media alone. First, identify your target audience’s favorite social media site. Are you making the most sales or building the most connections on Facebook? Instagram? Or is your audience into your TikTok videos? Start by using the site that your customer base uses. ### Honest Content and Interaction Another way to drive more business through social media is to interact with your followers. Posting honest content that doesn’t read as salesy will significantly help. While you want to post things related to your business, you can’t be afraid to start a conversation in the comments or repost relatable photos, memes, and videos from other content creators. Responding to people in your comments and DMs will make them far more likely to use your services. Individuals don’t want to be just sold to on social media. They are there for good content or to be social. ### The Power of Short-Form Videos Instagram Reels, TikTok videos, and YouTube channels are the best way to get going on social media. Accounts that only post photos won’t have the same reach. Videos aren’t easy to make! Ideal reel length is 7 to 15 seconds. They also use popular or trendy audio clips. Now is the time to start if you haven’t begun posting reels on Instagram or TikTok. Start with a few each week. You want to choose a trend that’s relatable to your business. Or, if you’re creative, you can figure out how to make the latest trend correlate to your company. Remember to keep posting consistently. You will start to amass a following. Quality counts! Only put up your best, edited photos and videos. ### Hire a Social Media Team If you can’t have your in-house team handle your social media, the next best option is to hire external support. At Advanté-BCS, we have a team of experts who are ready to manage your social media accounts. You have a business to run, so our social media squad will handle the marketing while you focus on client acquisition. To speak with a professional about what you can do with your social media accounts, call us at 804-788-0048 or get more info online. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://advantebcs.com/blog/how-to-make-social-media-posts-in-2023 Author: Team Advanté Published: December 9, 2022 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.