============================================================ TITLE: Medical Communications: Doing More with Less TYPE: article VERSION: 1 VERSION_ID: 177f295b-9c20-46fa-a6ef-e302d88fe791 GENERATED_AT: 2026-04-06T16:53:10.722Z SUMMARY: Explore innovative medical communications that enhance efficiency and engagement in biopharmaceuticals amidst resource challenges and rising expectations. DATE PUBLISHED: June 10, 2025 READING TIME: 6 min WORD COUNT: 1130 KEYWORDS: Medical Communications, Doing More with Less, doing more with less, rising expectations, work smarter, AI can help SOURCE URL: https://insights.wovenhc.com/medical-communications-doing-more-with-less ============================================================ KEY TAKEAWAYS: * shrinking resources * rising expectations * three top trends in medical communications * work smarter * AI can help doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. doing more with less Strategies for medical communications to drive efficiency in today’s economic climate. # doing more with less ### Strategies for medical communications to drive efficiency in today’s economic climate. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. Biopharmaceutical companies depend on effective medical communication to build trust, generate insights, and deliver value, but an evolving and uncertain landscape means generating the same (or better) outcomes with fewer people and less out of pocket spend. As a result, decision-makers are embracing creative strategies to drive efficiency and produce meaningful content. shrinking resources Pharma is struggling with fewer resources. In 2024, the industry reported: decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 shrinking resources Pharma is struggling with fewer resources. In 2024, the industry reported: decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 shrinking resources Pharma is struggling with fewer resources. In 2024, the industry reported: decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 ## shrinking resources Pharma is struggling with fewer resources. In 2024, the industry reported: Pharma is struggling with fewer resources. In 2024, the industry reported: Pharma is struggling with fewer resources. In 2024, the industry reported: Pharma is struggling with fewer resources. In 2024, the industry reported: ### Pharma is struggling with fewer resources. In 2024, the industry reported: decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in health care marketing budgets1 cited a need to “do more with less”1 decrease in paid digital advertising1 decrease in paid digital advertising1 ### decrease in paid digital advertising1 decrease in health care marketing budgets1 decrease in health care marketing budgets1 ### decrease in health care marketing budgets1 cited a need to “do more with less”1 cited a need to “do more with less”1 ### cited a need to “do more with less”1 ## rising expectations Medical communications have moved into a strategic role that is more important than ever. Health care professionals and patients want direct access to information from a variety of channels, and this requires agency teams to think, and work, differently.3 Medical communications have moved into a strategic role that is more important than ever. Health care professionals and patients want direct access to information from a variety of channels, and this requires agency teams to think, and work, differently.3 Medical communications have moved into a strategic role that is more important than ever. Health care professionals and patients want direct access to information from a variety of channels, and this requires agency teams to think, and work, differently.3 Medical communications have moved into a strategic role that is more important than ever. Health care professionals and patients want direct access to information from a variety of channels, and this requires agency teams to think, and work, differently.3 Medical communications have moved into a strategic role that is more important than ever. Health care professionals and patients want direct access to information from a variety of channels, and this requires agency teams to think, and work, differently.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 86 % of health care marketing agencies expect intensified focus on ROI this year.2 86 % of health care marketing agencies expect intensified focus on ROI this year.2 86 % of health care marketing agencies expect intensified focus on ROI this year.2 ### of health care marketing agencies expect intensified focus on ROI this year.2 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 6 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 ### the number of different pieces of information that prescribing physicians want to see before prescribing a medication.3 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 73 % of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 ### of prescribing physicians are more likely to engage with personal communications. A tailored approach to medical communication can boost engagement.4 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 60 % of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 ### of pharma decisionmakers are looking for innovative approaches to sales and marketing.5 three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 ## three top trends in medical communications Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3,5 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. 1. Connected solutions: webinars, virtual advisory boards, interactive training documents, e-journals and video abstracts. 2. Customized medical content: open-access models, targeted content via social networks and multi-channel approaches that empower patients. 3. Using analytics and AI to optimize HCP targeting. work smarter Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3 work smarter Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3 work smarter Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3 work smarter Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3 ## work smarter Medical communications teams are embracing three trends to overcome the challenges of shrinking resources and rising expectations.3 Field force performance Brand positioning Patient journey mapping Customer segmentation Field force performance Brand positioning Patient journey mapping Customer segmentation Field force performance Brand positioning Patient journey mapping Customer segmentation Field force performance Brand positioning Patient journey mapping Customer segmentation Field force performance Brand positioning Patient journey mapping Customer segmentation Field force performance Brand positioning Patient journey mapping Customer segmentation Field force performance Brand positioning Patient journey mapping Customer segmentation ### Field force performance ### Brand positioning ### Patient journey mapping ### Customer segmentation When 88% of medical leaders admit that a lack of internal capabilities hinder the adoption of digital technologies, working with an external team with deep expertise in medical communications can eliminate silos, reduce waste, maximize efficiency, and drive impact.5 Partnership doesn’t just accelerate timelines on the commercial side. Medical affairs can benefit from working with agencies to speed up the publishing process: When 88% of medical leaders admit that a lack of internal capabilities hinder the adoption of digital technologies, working with an external team with deep expertise in medical communications can eliminate silos, reduce waste, maximize efficiency, and drive impact.5 Partnership doesn’t just accelerate timelines on the commercial side. Medical affairs can benefit from working with agencies to speed up the publishing process: When 88% of medical leaders admit that a lack of internal capabilities hinder the adoption of digital technologies, working with an external team with deep expertise in medical communications can eliminate silos, reduce waste, maximize efficiency, and drive impact.5 Partnership doesn’t just accelerate timelines on the commercial side. Medical affairs can benefit from working with agencies to speed up the publishing process: When 88% of medical leaders admit that a lack of internal capabilities hinder the adoption of digital technologies, working with an external team with deep expertise in medical communications can eliminate silos, reduce waste, maximize efficiency, and drive impact.5 Partnership doesn’t just accelerate timelines on the commercial side. Medical affairs can benefit from working with agencies to speed up the publishing process: When 88% of medical leaders admit that a lack of internal capabilities hinder the adoption of digital technologies, working with an external team with deep expertise in medical communications can eliminate silos, reduce waste, maximize efficiency, and drive impact.5 Partnership doesn’t just accelerate timelines on the commercial side. Medical affairs can benefit from working with agencies to speed up the publishing process: AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 ## AI can help Keeping up with the pace of innovation and managing the impact of artificial intelligence (AI) are two of the top challenges that pharma marketers face. AI can be a powerful tool in medical communications, delivering value in several ways.8 Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration Amplifying creativity Collecting feedback from health care providers Summarizing and highlighting key messages Striking a balance between innovation and regulation Empowering faster, smarter decisions Enabling collaboration * Amplifying creativity * Collecting feedback from health care providers * Summarizing and highlighting key messages * Striking a balance between innovation and regulation * Empowering faster, smarter decisions * Enabling collaboration ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. ## ready to do more with less? Connect with Woven to discover how our integrated, technology-powered solutions can help you achieve your goals efficiently, creatively, and at scale. Let’s turn your next challenge into your greatest success. References Medical Marketing and Media. MM+M Magazine.https://www.mmm-online.com/mmm-magazine/. March-April 2025. Medical Marketing and Media. “Agency 100 2025 overview: Healthcare marketing firms see revenue growth slow.”https://www.mmm-online.com/agency-100/the-agency-100-2025-overview/. June 10, 2025. Kearney. “The evolution of medical communication: digitalization, customization, and cost optimization.”https://www.kearney.com/industry/health/article/-/insights/the-evolution-of-medical-c ommunication-digitalization-customization-and-cost-optimizationommunication-digitalization-customization-and-cost-optimization. September 7, 2021. Medical Affairs Professional Society. “Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement.”https://medicalaffairs.org/wp-content/uploads/2024/01/Modular-Content-WP-FINAL-edit.pdf. Digital Health Coalition. “Predicting 2025 Trends.”https://digitalhealthcoalition.org/predicting-2025-trends/. Fierce Pharma. “Shrinking budgets and rising targets pile pressure on pharma marketers: survey.”https://www.fiercepharma.com/marketing/shrinking-budgets-and-rising-targets-pile-pressure-pharma-marketers-survey. June 17, 2025. American Medical Writers Association. “Creating Sound Clinical Consensus Statements.”https://blog.amwa.org/creating-sound-clinical-consensus-statements. May 20, 2024. Woven Health Collective. “AI’s current impact on medical affairs.”https://insights.wovenhc.com/ai-impact-on-medical-affair. References Medical Marketing and Media. MM+M Magazine.https://www.mmm-online.com/mmm-magazine/. March-April 2025. Medical Marketing and Media. “Agency 100 2025 overview: Healthcare marketing firms see revenue growth slow.”https://www.mmm-online.com/agency-100/the-agency-100-2025-overview/. June 10, 2025. Kearney. “The evolution of medical communication: digitalization, customization, and cost optimization.”https://www.kearney.com/industry/health/article/-/insights/the-evolution-of-medical-c ommunication-digitalization-customization-and-cost-optimizationommunication-digitalization-customization-and-cost-optimization. September 7, 2021. Medical Affairs Professional Society. “Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement.”https://medicalaffairs.org/wp-content/uploads/2024/01/Modular-Content-WP-FINAL-edit.pdf. Digital Health Coalition. “Predicting 2025 Trends.”https://digitalhealthcoalition.org/predicting-2025-trends/. Fierce Pharma. “Shrinking budgets and rising targets pile pressure on pharma marketers: survey.”https://www.fiercepharma.com/marketing/shrinking-budgets-and-rising-targets-pile-pressure-pharma-marketers-survey. June 17, 2025. American Medical Writers Association. “Creating Sound Clinical Consensus Statements.”https://blog.amwa.org/creating-sound-clinical-consensus-statements. May 20, 2024. Woven Health Collective. “AI’s current impact on medical affairs.”https://insights.wovenhc.com/ai-impact-on-medical-affair. References Medical Marketing and Media. MM+M Magazine.https://www.mmm-online.com/mmm-magazine/. March-April 2025. Medical Marketing and Media. “Agency 100 2025 overview: Healthcare marketing firms see revenue growth slow.”https://www.mmm-online.com/agency-100/the-agency-100-2025-overview/. June 10, 2025. Kearney. “The evolution of medical communication: digitalization, customization, and cost optimization.”https://www.kearney.com/industry/health/article/-/insights/the-evolution-of-medical-c ommunication-digitalization-customization-and-cost-optimizationommunication-digitalization-customization-and-cost-optimization. September 7, 2021. Medical Affairs Professional Society. “Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement.”https://medicalaffairs.org/wp-content/uploads/2024/01/Modular-Content-WP-FINAL-edit.pdf. Digital Health Coalition. “Predicting 2025 Trends.”https://digitalhealthcoalition.org/predicting-2025-trends/. Fierce Pharma. “Shrinking budgets and rising targets pile pressure on pharma marketers: survey.”https://www.fiercepharma.com/marketing/shrinking-budgets-and-rising-targets-pile-pressure-pharma-marketers-survey. June 17, 2025. American Medical Writers Association. “Creating Sound Clinical Consensus Statements.”https://blog.amwa.org/creating-sound-clinical-consensus-statements. May 20, 2024. Woven Health Collective. “AI’s current impact on medical affairs.”https://insights.wovenhc.com/ai-impact-on-medical-affair. References Medical Marketing and Media. MM+M Magazine.https://www.mmm-online.com/mmm-magazine/. March-April 2025. Medical Marketing and Media. “Agency 100 2025 overview: Healthcare marketing firms see revenue growth slow.”https://www.mmm-online.com/agency-100/the-agency-100-2025-overview/. June 10, 2025. Kearney. “The evolution of medical communication: digitalization, customization, and cost optimization.”https://www.kearney.com/industry/health/article/-/insights/the-evolution-of-medical-c ommunication-digitalization-customization-and-cost-optimizationommunication-digitalization-customization-and-cost-optimization. September 7, 2021. Medical Affairs Professional Society. “Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement.”https://medicalaffairs.org/wp-content/uploads/2024/01/Modular-Content-WP-FINAL-edit.pdf. Digital Health Coalition. “Predicting 2025 Trends.”https://digitalhealthcoalition.org/predicting-2025-trends/. Fierce Pharma. “Shrinking budgets and rising targets pile pressure on pharma marketers: survey.”https://www.fiercepharma.com/marketing/shrinking-budgets-and-rising-targets-pile-pressure-pharma-marketers-survey. June 17, 2025. American Medical Writers Association. “Creating Sound Clinical Consensus Statements.”https://blog.amwa.org/creating-sound-clinical-consensus-statements. May 20, 2024. Woven Health Collective. “AI’s current impact on medical affairs.”https://insights.wovenhc.com/ai-impact-on-medical-affair. References Medical Marketing and Media. MM+M Magazine.https://www.mmm-online.com/mmm-magazine/. March-April 2025. Medical Marketing and Media. “Agency 100 2025 overview: Healthcare marketing firms see revenue growth slow.”https://www.mmm-online.com/agency-100/the-agency-100-2025-overview/. June 10, 2025. Kearney. “The evolution of medical communication: digitalization, customization, and cost optimization.”https://www.kearney.com/industry/health/article/-/insights/the-evolution-of-medical-c ommunication-digitalization-customization-and-cost-optimizationommunication-digitalization-customization-and-cost-optimization. September 7, 2021. Medical Affairs Professional Society. “Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement.”https://medicalaffairs.org/wp-content/uploads/2024/01/Modular-Content-WP-FINAL-edit.pdf. Digital Health Coalition. “Predicting 2025 Trends.”https://digitalhealthcoalition.org/predicting-2025-trends/. Fierce Pharma. “Shrinking budgets and rising targets pile pressure on pharma marketers: survey.”https://www.fiercepharma.com/marketing/shrinking-budgets-and-rising-targets-pile-pressure-pharma-marketers-survey. June 17, 2025. American Medical Writers Association. “Creating Sound Clinical Consensus Statements.”https://blog.amwa.org/creating-sound-clinical-consensus-statements. May 20, 2024. Woven Health Collective. “AI’s current impact on medical affairs.”https://insights.wovenhc.com/ai-impact-on-medical-affair. References Medical Marketing and Media. MM+M Magazine.https://www.mmm-online.com/mmm-magazine/. March-April 2025. Medical Marketing and Media. “Agency 100 2025 overview: Healthcare marketing firms see revenue growth slow.”https://www.mmm-online.com/agency-100/the-agency-100-2025-overview/. June 10, 2025. Kearney. “The evolution of medical communication: digitalization, customization, and cost optimization.”https://www.kearney.com/industry/health/article/-/insights/the-evolution-of-medical-c ommunication-digitalization-customization-and-cost-optimizationommunication-digitalization-customization-and-cost-optimization. September 7, 2021. 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June 17, 2025. * American Medical Writers Association. “Creating Sound Clinical Consensus Statements.”https://blog.amwa.org/creating-sound-clinical-consensus-statements. May 20, 2024. * Woven Health Collective. “AI’s current impact on medical affairs.”https://insights.wovenhc.com/ai-impact-on-medical-affair. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://insights.wovenhc.com/medical-communications-doing-more-with-less Published: June 10, 2025 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.