--- title: "Frequently Asked Questions" description: "Answers to common questions about SM2Communicate: HubSpot services, pricing, data governance, risk management and AI, for expert-led UK businesses" type: article version: 1 version_id: "7392e31b-e94d-409f-9a7c-ab432321f085" generated_at: "2026-07-28T19:25:00.202Z" language: en-gb reading_time: "25 min" word_count: 4900 keywords: ["Frequently Asked Questions"] url: "https://www.sm2communicate.co.uk/frequently-asked-questions" --- # Frequently Asked Questions > Answers to common questions about SM2Communicate: HubSpot services, pricing, data governance, risk management and AI, for expert-led UK businesses ## Key Takeaways - SM2Communicate (SM2C) is a UK-based digital transformation consultancy founded in 2012 Skip to the main content. # Frequently Asked Questions #### HubSpot expertise paired with data governance for expert-led businesses who need marketing that works. [Book a Free Discovery Call](/meetings/sm2cdawn/lets-talk?hsLang=en-gb) ## SM2Communicate (SM2C) is a UK-based digital transformation consultancy founded in 2012 A HubSpot Solutions Partner specialising in marketing, data governance and risk-aware digital growth for expert-led businesses such as design, construction, hospitality and professional services firms. SM2C combines HubSpot Professional & Enterprise-tier delivery with built-in data security and governance, so growing businesses can trust the data behind their marketing without hiring an in-house specialist ### **What We Do** ### We help growing, expert-led businesses build a HubSpot-powered marketing and data foundation that's secure and properly governed, not just marketing services bolted onto a leaky data setup. Three core areas: HubSpot setup, management and audits at Professional tier; digital and data governance advisory; and website, growth marketing and content. Expert-led businesses, design, construction, hospitality, professional services, who are brilliant at their own craft and don't want marketing operations or data governance to become a second job or a risk. HubSpot is our core platform and where 14+ years of expertise sits, but we also work with many CRM systems. Our governance and risk advisory works alongside whatever systems you already use. ### **Why SM2Communicate?** You get direct access to senior expertise, not a junior account manager. Trusted specialists are brought in for the pieces that need extra hands. Most partners sell you HubSpot. We build the strategy, the marketing and the risk and data governance around it, so growth doesn't come at the cost of trust. Since 2012, over 14 years advising UK and international clients, and a HubSpot Solutions Partner since 2020. Direct, straightforward communication, an agreed agenda for every meeting, and no fluff, just results. ### **How Our Process Works ** A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package. A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one. Both. Most clients move from onboarding into an ongoing monthly retainer once the foundation is in place, with project work (websites, migrations, audits) scoped separately. As involved as you want, but never more than you have time for. That's the point, marketing and data governance stop being your second job. ### **Impact & ROI** Against the metrics that matter to your business: pipeline value, retention, time saved, and risk reduced, not vanity metrics. Yes. Recent examples include a UK BPO with live pipeline visibility across £3.1M of deal value, and a health and wellness practice that scaled from 1 to 8 practitioners over a 4-year partnership while growing social reach by over 3,000%. A clean, secure data foundation means your marketing spend converts instead of leaking, your team's time goes back to their real job, and AI and automation can be trusted to run. That's money back on the table, not just risk removed from it. It depends on where you're starting from, but most clients have the data and process foundation solid within the 12-week onboarding, with marketing performance improving from there. Wherever you start from with us we will agree upfront what results you are looking to achieve with the retainer or project briefs. ### **Pricing & Ways of Working** Design, construction, hospitality and professional services, any business that's expert-led and doesn't want marketing ops or data governance to become a distraction from their actual craft. \*HubSpot Onboarding starts at £2,000 + VAT for a structured 12-week programme Monthly Retainers start at £1,740 + VAT scoped to the support you need Project work starts at £5,000 + VAT but are dependent on the work and skills required All prices are agreed upfront and added to your Client Contract \*HubSpot technology costs are payable directly to HubSpot themselves and if SM2Communicate assists with an upgrade or sale we will receive a small commission as detailed in their [HubSpot Partner Terms](https://legal.hubspot.com/solutions-partner-program-agreement) As detailed in our [Terms & Conditions](/terms-and-conditions?hsLang=en-gb) and the supporting Client Contracts we offer contract terms of Monthly, Quarterly or Annual Our minimum contract term is 6 months In short, yes! We're UK-based, with a track record of international delivery ### **Data, Risk & Security** Data protection is built into the service, not an add-on. Every engagement considers UK GDPR compliance as standard. Yes, digital and data governance advisory is one of our three core service tiers and can be engaged independently of HubSpot delivery Risk governance meetings, AI governance frameworks and guardrails, and business continuity and incident-response planning, generalised from real board-level experience, brought into how clients are advised on AI-enabled growth. HubSpot, our core platform, holds SOC 2 Type II and SOC 3 certification, independently audited, alongside HIPAA, GDPR, CCPA and NIST compliance, all published at trust.hubspot.com. Governance and risk advisory is built on top of that foundation, not instead of it. - [Frequently Asked Questions](https://www.sm2communicate.co.uk/frequently-asked-questions) - [Services](https://www.sm2communicate.co.uk/services) - [Free Resource - How healthy is your Website?](https://www.sm2communicate.co.uk/website-grader) - [Free Resource - 5 tips for data hygiene](https://www.sm2communicate.co.uk/blog/why-clean-data-matters) ###### REGISTERED ADDRESS c/o Absolute Accountants Ltd, The Hutt, 10 Park Street, Hatfield, Hertfordshire AL9 5AX ###### CONTACT US Say [hello@sm2communicate.co.uk](mailto:hello@sm2communicate.co.uk) +44 1462 811134 - [Terms and Conditions](https://www.sm2communicate.co.uk/terms-and-conditions) - [Privacy Policy](https://www.sm2communicate.co.uk/privacy-policy) © 2026 SM2Communicate Ltd [Facebook](https://www.facebook.com/sm2communicate) [Instagram](https://www.instagram.com/sm2communicate/) [Linkedin](https://www.linkedin.com/company/sm2communicate/) [YouTube](https://www.youtube.com/@DawnLouiseKerr) [Return to top](javascript:) --- ## Frequently Asked Questions ### What does SM2Communicate do? We help growing, expert-led businesses build a HubSpot-powered marketing and data foundation that's secure and properly governed, not just marketing services bolted onto a leaky data setup. We help growing, expert-led businesses build a HubSpot-powered marketing and data foundation that's secure and properly governed, not just marketing services bolted onto a leaky data setup. We help growing, expert-led businesses build a HubSpot-powered marketing and data foundation that's secure and properly governed, not just marketing services bolted onto a leaky data setup. We help growing, expert-led businesses build a HubSpot-powered marketing and data foundation that's secure and properly governed, not just marketing services bolted onto a leaky data setup. ### What services are included? Three core areas: HubSpot setup, management and audits at Professional tier; digital and data governance advisory; and website, growth marketing and content. Three core areas: HubSpot setup, management and audits at Professional tier; digital and data governance advisory; and website, growth marketing and content. Three core areas: HubSpot setup, management and audits at Professional tier; digital and data governance advisory; and website, growth marketing and content. Three core areas: HubSpot setup, management and audits at Professional tier; digital and data governance advisory; and website, growth marketing and content. ### Who is SM2Communicate for? Expert-led businesses, design, construction, hospitality, professional services, who are brilliant at their own craft and don't want marketing operations or data governance to become a second job or a risk. Expert-led businesses, design, construction, hospitality, professional services, who are brilliant at their own craft and don't want marketing operations or data governance to become a second job or a risk. Expert-led businesses, design, construction, hospitality, professional services, who are brilliant at their own craft and don't want marketing operations or data governance to become a second job or a risk. Expert-led businesses, design, construction, hospitality, professional services, who are brilliant at their own craft and don't want marketing operations or data governance to become a second job or a risk. ### Do you only work with HubSpot? HubSpot is our core platform and where 14+ years of expertise sits, but we also work with many CRM systems. Our governance and risk advisory works alongside whatever systems you already use. HubSpot is our core platform and where 14+ years of expertise sits, but we also work with many CRM systems. Our governance and risk advisory works alongside whatever systems you already use. HubSpot is our core platform and where 14+ years of expertise sits, but we also work with many CRM systems. Our governance and risk advisory works alongside whatever systems you already use. HubSpot is our core platform and where 14+ years of expertise sits, but we also work with many CRM systems. Our governance and risk advisory works alongside whatever systems you already use. ### Why choose SM2Communicate over a bigger agency? You get direct access to senior expertise, not a junior account manager. Trusted specialists are brought in for the pieces that need extra hands. You get direct access to senior expertise, not a junior account manager. Trusted specialists are brought in for the pieces that need extra hands. You get direct access to senior expertise, not a junior account manager. Trusted specialists are brought in for the pieces that need extra hands. You get direct access to senior expertise, not a junior account manager. Trusted specialists are brought in for the pieces that need extra hands. ### What makes SM2C different from a typical HubSpot partner? Most partners sell you HubSpot. We build the strategy, the marketing and the risk and data governance around it, so growth doesn't come at the cost of trust. Most partners sell you HubSpot. We build the strategy, the marketing and the risk and data governance around it, so growth doesn't come at the cost of trust. Most partners sell you HubSpot. We build the strategy, the marketing and the risk and data governance around it, so growth doesn't come at the cost of trust. Most partners sell you HubSpot. We build the strategy, the marketing and the risk and data governance around it, so growth doesn't come at the cost of trust. ### How long has SM2Communicate been operating? Since 2012, over 14 years advising UK and international clients, and a HubSpot Solutions Partner since 2020. Since 2012, over 14 years advising UK and international clients, and a HubSpot Solutions Partner since 2020. Since 2012, over 14 years advising UK and international clients, and a HubSpot Solutions Partner since 2020. Since 2012, over 14 years advising UK and international clients, and a HubSpot Solutions Partner since 2020. ### What's it like working with you day to day? Direct, straightforward communication, an agreed agenda for every meeting, and no fluff, just results. Direct, straightforward communication, an agreed agenda for every meeting, and no fluff, just results. Direct, straightforward communication, an agreed agenda for every meeting, and no fluff, just results. Direct, straightforward communication, an agreed agenda for every meeting, and no fluff, just results. ### What happens when I first get in touch? A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package. A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package. A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package. A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package. ### How is onboarding structured? A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one. A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one. A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one. A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one. --- ## About This Content **Source:** [Frequently Asked Questions](https://www.sm2communicate.co.uk/frequently-asked-questions) *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*