--- title: "DNA Behavior - The Behavior and Money Insights Company" description: "DNA Behavior is an enterprise behavioral data analytics and technology company. Hyper-personalize your business operations and enhance relationships." type: homepage version: 1 version_id: "75a1a92d-f485-4579-8d0e-0daf604307f0" generated_at: "2026-02-06T23:36:43.023Z" date_modified: "2025-09-08T22:41:37.414Z" language: en reading_time: "11 min" word_count: 2022 keywords: ["DNA Behavior"] url: "https://dnabehavior.com" --- # DNA Behavior - The Behavior and Money Insights Company > DNA Behavior is an enterprise behavioral data analytics and technology company. Hyper-personalize your business operations and enhance relationships. ## Key Takeaways - See the DNA Behavior Platform - It's Our Business to Understand Your People - Hyper-Personalize Your Business Funnel - Put Behavioral Science Technology to Work for You - Align People Where They Truly Fit ## Contents - [It's Our Business to Understand Your People](#it-s-our-business-to-understand-your-people) - [0%](#0) - [0](#0) - [Hyper-Personalize Your Business Funnel](#hyper-personalize-your-business-funnel) - [Put Behavioral Science Technology to Work for You](#put-behavioral-science-technology-to-work-for-you) - [Align People Where They Truly Fit](#align-people-where-they-truly-fit) - [Behavioral Insights Built for Sharing](#behavioral-insights-built-for-sharing) - [DNA Behavior Solutions in Action](#dna-behavior-solutions-in-action) - [Leadership Due Diligence for Investors, Analysts, and Boards](#leadership-due-diligence-for-investors-analysts-and-boards) - [Add Applied Behavioral Economics to the Equation](#add-applied-behavioral-economics-to-the-equation) - [Create a Dynamic People Culture](#create-a-dynamic-people-culture) # The People System for Enterprises The world’s leading behavioral intelligence infrastructure platform, built for growth-minded leaders. Transform company culture, deepen client engagement, lower costs, and unlock an average 23% revenue lift by leveraging enterprise behavioral data analytics and psychometric science. Access a customized, data-driven behavioral heatmap that quickly reveals how every person in your organization approaches work, money, relationships, and decision-making, giving you clear insights to drive better outcomes. ## It's Our Business to Understand Your People #### Use behavior as a new data layer to increase revenue, enhance company culture, and boost client engagement. ### DNA Behavior Platform Overview - Behavior Quantified Our cloud-based behavioral science tech platform delivers deep analysis by leveraging a vast first-party database of millions of people paired with a proprietary psychometric-based behavioral assessment that uncovers 4,000 hard-wired behaviors and money insights of people that define them. These insights quantify behaviors around decision-making, work, finances, communication, and daily life. - Behavioral Data Impact Behavioral insights can more precisely match people to sales and marketing personas, products and solutions, roles, and advisors. Aligning people and money optimizes organizational and individual performance in every aspect of business, finance, and life. Instantly reveal predicted behavioral traits, strengths, and cognitive biases with a Digital Scan of your contact database or administer a Full Scan for completely accurate behavioral data. - Enterprise Scalability Tailored dataset enrichment processes for firms of any size with secure, cloud-based technology. Advanced integrations connect DNA Behavior to up to 7,000 apps.  Advanced platform structures and tags to separate behavioral data for departments or teams. #### Behavior Quantified Our cloud-based behavioral science tech platform delivers deep analysis by leveraging a vast first-party database of millions of people paired with a proprietary psychometric-based behavioral assessment that uncovers 4,000 hard-wired behaviors and money insights of people that define them. These insights quantify behaviors around decision-making, work, finances, communication, and daily life. #### Behavioral Data Impact Behavioral insights can more precisely match people to sales and marketing personas, products and solutions, roles, and advisors. Aligning people and money optimizes organizational and individual performance in every aspect of business, finance, and life. Instantly reveal predicted behavioral traits, strengths, and cognitive biases with a Digital Scan of your contact database or administer a Full Scan for completely accurate behavioral data. #### Enterprise Scalability Tailored dataset enrichment processes for firms of any size with secure, cloud-based technology. Advanced integrations connect DNA Behavior to up to 7,000 apps. Advanced platform structures and tags to separate behavioral data for departments or teams. ## 0% Average Revenue Growth of Customers ## 0 Behavioral Participants Scanned Behavioral Insights per Participant ### Get a Platform Tour ## Hyper-Personalize Your Business Funnel #### Hyper-Personalize lead, client, and employee interactions to revolutionize their experience with your business. ###### For Business Leaders ##### Form a Team That Connects Insights to align teams, improve decisions, and enhance engagement. ###### For Relationship Managers ##### Tailor Your Client Approach Tools to personalize client communication and strengthen relationships. ###### For Developers & IT Professionals ##### Plug in the "Behavior Chip" API access for integrating behavioral insights into custom solutions. ### Elevate Business Experiences Effortlessly ## Put Behavioral Science Technology to Work for You #### Compare people's natural strengths and behavioral traits. Effortlessly measure and manage human differences at scale. ### Compare Traits Match leads and clients with the individuals in your organization who naturally complement their personalities and preferences. ### Build Teams Align your people with roles and teams that best fit and improve company culture. ### Share Insights Use the presentation-ready dashboard and PDF reports to share behavioral insights outside the platform easily. ## Align People Where They Truly Fit People are all unique. Style Match scientifically measures similarities between individuals. By identifying shared traits and preferences, you promote natural harmony, fostering meaningful relationships and aligning people where they truly fit. You can also reduce friction between people by understanding communication styles and preferences on a deeper level. ### Explore How to Align Your Team ## Behavioral Insights Built for Sharing #### Easily share behavioral insights outside of the DNA Behavior platform. ### Find a Solution That Works for You ## DNA Behavior Solutions in Action #### Since 2001, DNA Behavior has powered businesses with the world's only platform dedicated to quantifying people through their natural behavior and money attitudes. - 1 - 2 - 3 - 4 - 5 - 6 - 7 ### Go Beyond Intuition When Making Decisions and Building Relationships: - Sales Identify the qualities of high performers and mimic them in the sales process. - Advisor/Client Matching Find the best staff member to service your clients and create a lasting connection. - Financial Planning Manage client financial behavior before it derails the planning process. - Team Alignment & Hiring Optimize team alignment to boost productivity. Compare applicants to identify the best talent fit for your organization. Leverage AI to streamline behavioral interviews for faster, data-driven hiring decisions. - Leadership Benchmark your leadership team against the top-performing executives of the S&P 500. #### Sales Identify the qualities of high performers and mimic them in the sales process. #### Advisor/Client Matching Find the best staff member to service your clients and create a lasting connection. #### Financial Planning Manage client financial behavior before it derails the planning process. #### Team Alignment & Hiring Optimize team alignment to boost productivity. Compare applicants to identify the best talent fit for your organization. Leverage AI to streamline behavioral interviews for faster, data-driven hiring decisions. #### Leadership Benchmark your leadership team against the top-performing executives of the S&P 500. ### Explore Platform Packages ## Leadership Due Diligence for Investors, Analysts, and Boards #### We’ve discovered a groundbreaking connection: leadership behavior has a direct impact on profits. ### Behavioral Data Can Predict Future Profits Using Pegasus Ratings and DNA Behavior Digital Scan (a proprietary AI tool), an analysis of nearly 5,000 S&P 500 executives identified key behavioral traits associated with higher valuations and profitability. - Leaders with specific behavioral profiles are driving higher valuations and long-term financial success. - The core financial behaviors that enhance profitability. - The direct correlation between leadership financial behavior and increased company valuation. Download the Pegasus Ratings Report to unlock the financial value-creation potential of public and private leadership teams. ### Learn More About the Pegasus Ratings Platform ## Add Applied Behavioral Economics to the Equation ### The Behavioral Economics Institute (BEI) The Behavioral Economics Institute (BEI) is a new hub for advancing behavioral economics through research, data, and behavioral intelligence. The BEI is the first global organization to integrate behavioral insights with scalable applications, creating a measurable impact in business, policy, and society. Our mission is to transform fragmented behavioral knowledge into coherent strategies that drive both commercial value and societal benefit. Key Goals in The Near Future: - Create a recognized global hub where research, data, and behavioral intelligence converge. - Develop a common behavioral language, including frameworks and tools, that bridges disciplines, sectors, and organizational units. - Build a thriving interdisciplinary ecosystem with enduring economic and social impact. ### Curious About The BEI or Want to Get Involved? ## Create a Dynamic People Culture Backed by more than 40 years of hands-on behavioral research and data, Chairman and Founder Hugh Massie shares his personal stories on how he has successfully helped organizations navigate and manage human differences. Read the Award-winning Book by Hugh Massie. ### Hyper-Personalize Your Business #### Book a personalized demo with a white-labeled account customized to your company’s branding. Explore how DNA Behavior uncovers the unique ways your leads, clients, and employees approach work, life, and business. --- ## About This Content **Source:** [DNA Behavior - The Behavior and Money Insights Company](https://dnabehavior.com) *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*