============================================================ TITLE: Pegasus Ratings Platform TYPE: article VERSION: 1 VERSION_ID: e8986b1f-c48e-4ffc-b86a-457794c2ffcb GENERATED_AT: 2026-02-10T00:32:31.069Z SUMMARY: Pegasus Ratings Platform is an AI-powered, executive due diligence platform that transforms leadership assessment and financial decision-making analysis. DATE MODIFIED: September 8, 2025 READING TIME: 8 min WORD COUNT: 1402 KEYWORDS: Pegasus Ratings Platform SOURCE URL: https://dnabehavior.com/pegasus-ratings-platform ============================================================ KEY TAKEAWAYS: * WHAT IS PEGASUS RATINGS? * WHAT WE DO * PEGASUS RATINGS AI PLATFORM * THE OPPORTUNITY * THE RESEARCH # PEGASUS RATINGS PLATFORM ### Stealth Mode Leadership Due Diligence for Institutional Investors ### Stealth Mode Leadership Due Diligence for Investors, Analysts, and Boards ## WHAT IS PEGASUS RATINGS? Pegasus Ratings is an AI-powered, people due diligence platform that transforms leadership assessment and financial decision-making analysis. A spin-off initiative from DNA Behavior, Pegasus Ratings has the potential to provide real-time, predictive insights into the talents and financial behaviors of over 1 billion individuals, including corporate executives, investors, and government leaders. By leveraging proprietary BeSci Tech developed since 2001, Pegasus Ratings uncovers behavioral blind spots in investment decision-making, offering a first-of-its-kind intelligence tool akin to a “Bloomberg Terminal” for leadership financial behavior. ## WHAT WE DO Pegasus Ratings enables investors, analysts, and boards to quantify and predict leadership-driven financial performance, giving them a decisive edge in capital allocation. This is achieved by leveraging: * AI-driven behavioral insights that eliminate 90% of blind spots in leadership due diligence for the leaders in any public and private companies participating in the capital markets globally. * Machine-learning models trained to analyze leadership behavior without requiring personality tests. * Models trained on a proprietary dataset of 3.25M+ individuals, generating 4,000 behavioral insights to predict executive decision-making. * Proven ability to correlate leadership behavior with company profitability, unlocking new alpha-generating opportunities. ## PEGASUS RATINGS AI PLATFORM Pegasus Ratings operates as an integrated platform with three core business lines. * People Due Diligence Provides a real-time, AI-driven people due diligence tool, offering instant leader financial behavior analysis across global capital markets. * Data Solutions Enables investors to enhance their existing financial models by incorporating predictive behavioral intelligence into decision-making. * Strategic Licensing Offers an exclusive OEM licensing model for private equity, hedge funds, institutional investors, and many others to leverage proprietary behavioral analytics for competitive advantage. Provides a real-time, AI-driven people due diligence tool, offering instant leader financial behavior analysis across global capital markets. Enables investors to enhance their existing financial models by incorporating predictive behavioral intelligence into decision-making. Offers an exclusive OEM licensing model for private equity, hedge funds, institutional investors, and many others to leverage proprietary behavioral analytics for competitive advantage. ### First-Party Dataset Exclusive, validated insights with 4,000 data points on communication, work, and investing talents. ### Smarter Insights Built-in feedback loops enhance accuracy, making data more intelligent over time. ### Leadership Benchmarking Compare executives to top leaders to assess critical leadership talents. ## THE OPPORTUNITY Attract new AUM, generate higher fee income, substantially increase investment alpha with less risk, and achieve enormous socio-eco-political power beyond the measurable financial returns. * Enhance innovative culture and processes through the complete investment lifecycle. * Unleash the performance of portfolio businesses. * Behavioralize existing large data sets to create more predictive models. * Power new disruptive financial products and businesses utilizing financial behavior analytics. ## THE RESEARCH There are 6 Behavioral Insights that directly impact profits: Results Drive, Relationship Engagement, Financial Goal Drive, Innovation Focus, Fiscal Control and Financial Prudence. ### Key Findings: * Each +5% increase in Relationship Engagement leads to an +11.43% increase in profits. * Each +4% increase in the behavioral strength of the Financial Goal Drive leads to a +21.51% increase in profits. * Each +7% increase in the behavioral strength of Financial Prudence leads to a +12.54% increase in profits. A portfolio based on the top 25 S&P 500 companies with the highest leadership financial value creation potential (Pegasus Top 25) showed 32% higher performance than the S&P 500 index over five years. ## LEADERSHIP FINANCIAL VALUE CREATION CAPABILITY REPORT The Pegasus Ratings Leadership Financial Value Creation Capability Report shows which of the top S&P 500 companies are most likely to continue to be successful. ## WHY INVEST IN PEGASUS RATINGS PLATFORM? Exclusive access to proprietary behavioral data – DNA Behavior’s tech analyzes entire companies and nations, providing predictive intelligence unavailable on any other platform. * Stealth-mode leadership due diligence – Conduct executive performance evaluations without direct engagement, reducing cost and friction in M&A, private equity, and credit risk assessments. * Proven market demand – Investors spend millions on leadership evaluations. Pegasus Ratings automates and enhances this process, offering faster, data-driven insights. * High-value monetization potential – Investors can leverage Pegasus Ratings internally or commercialize the data through enhanced investment models and exclusive LP insights. * First-mover advantage – Backed by $40M in R&D, 180+ person-years of development, and DNA Behavior’s two decades of research, this proprietary AI-driven platform cannot be replicated quickly, securing a long-term competitive edge. ## Know Before You Invest and Gain an Unfair Advantage ### Book a 1:1 private demo of Pegasus Behavioral Ratings. Discover how Stealth Mode Leadership Due Diligence reveals hidden leadership behaviors, mitigating risk before deals close. ------------------------------------------------------------ FREQUENTLY ASKED QUESTIONS: Q: WHAT IS PEGASUS RATINGS? A: Pegasus Ratings is an AI-powered, people due diligence platform that transforms leadership assessment and financial decision-making analysis. A spin-off initiative from DNA Behavior, Pegasus Ratings has the potential to provide real-time, predictive insights into the talents and financial behaviors of over 1 billion individuals, including corporate executives, investors, and government leaders. By leveraging proprietary BeSci Tech developed since 2001, Pegasus Ratings uncovers behavioral blind spots in investment decision-making, offering a first-of-its-kind intelligence tool akin to a “Bloomberg Terminal” for leadership financial behavior. Q: WHY INVEST IN PEGASUS RATINGS PLATFORM? A: Exclusive access to proprietary behavioral data – DNA Behavior’s tech analyzes entire companies and nations, providing predictive intelligence unavailable on any other platform. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://dnabehavior.com/pegasus-ratings-platform This content is provided for informational purposes. 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