============================================================ TITLE: Find Out What's New at DNA Behavior TYPE: article VERSION: 1 VERSION_ID: e873073d-ef55-42f8-af78-27449f3c232d GENERATED_AT: 2026-02-06T22:08:30.611Z SUMMARY: Stay up to date on company news, product announcements and the major achievements of our leadership team. AUTHOR: decades of behavioral research DATE PUBLISHED: March 14, 2023 READING TIME: 11 min WORD COUNT: 2064 KEYWORDS: Find Out What's New at DNA Behavior SOURCE URL: https://dnabehavior.com/announcements ============================================================ KEY TAKEAWAYS: * Find Out What's New at DNA Behavior # Announcements ## Find Out What's New at DNA Behavior ### Introducing the DNA Software Development Kit Now there is a faster way to integrate our tech with yours! The DNA Software Development Kit (SDK) is an iframe that can be easily embedded into client applications with minimal setup. The result is a solution that feels native to your platform but is powered by decades of behavioral research. Read The Easy Way to Integrate Our Tech With Yours ### The Behavioral Economics Institute Is Launched We are thrilled to announce the launch of the Behavioral Economics Institute (BEI), a global hub for applied behavioral economics! Hugh Massie will be heading up the executive leadership of the BEI, as well as hosting the Behavioral Economics Today podcast! The podcast engages leaders and academics on the latest developments in economic decision-making. Learn More About the Behavioral Economics Institute Listen to the Behavioral Economics Today Podcast ### Hugh Massie Recognized as a "Titan 100" for the Second Year in a Row The Titan 100 is a national program that recognizes the top 100 CEOs and C-level executives in a region. The visionary leadership of our executive chairman and founder, Hugh Massie, has once again placed him among this exceptional group of professionals. We are incredibly proud of the work he has spearheaded at DNA Behavior, including the award-winning Digital Scan technology we most recently developed. Read the Press Release See all winners of the 2025 Georgia Titan 100 ### DNA Behavior Featured on Michael Kitces Podcast Enhancing Leadership and Client Engagement with Behavioral Insights Kay Lynn Mayhue, President of Merit Financial Advisors, shared how she integrates DNA Behavior’s behavioral discovery into hiring and client engagement. This approach has strengthened team dynamics and deepened client relationships, showcasing the power of behavioral insights in the financial advisory industry. ### Financial Planning Magazine Names DNA Behavior as an Innovation Award Winner! Financial Planning's new Innovation Awards honor and celebrate outstanding achievements in developing technology — most notably AI — and implementing solutions that improve the growth and scalability of wealth firms, and enhance client engagement and experiences. DNA Behavior is honored to accept the award for "Innovation in Client Onboarding Technology"! Our talented and hard-working team appreciates the recognition for their work on our new Digital Scans. Read the Announcement ### Behavioral Digital Scans Are Here We are excited to introduce the DNAB Digital Scan! It's a revolutionary AI-driven solution that provides behavioral insights for every contact in your CRM without administering a single personal assessment. This new technology does not replace the more in-depth DNA Natural Behavior Discovery Process, but it does offer you the fastest way to access communication styles and marketing insights to guide relationships with employees and clients. You can register your interest by joining the Digital Scan Waitlist! ### Popular "Financial DNA" Book Relaunched on Kindle We are thrilled to celebrate Hugh Massie's latest achievement - the re-launch of "Financial DNA: Discovering Your Unique Financial Personality for a Quality Life" in Kindle Edition. This remarkable book, first introduced in 2006, has now been updated to further empower individuals in their quest for financial and personal fulfillment. Hugh's work brilliantly showcases the synergy between behavioral finance and life planning. By understanding your Financial DNA, you can tailor your financial strategies to fit your unique personality, leading to more meaningful and effective decision-making. Get the Book on Amazon ### Hugh Massie Recognized as a "Titan 100" Business Leader We are proud to announce that our executive chairman and founder, Hugh Massie, has carved out a distinguished place in our industry. As a recipient of the 2024 Georgia Titan 100 Award, he takes his place alongside other visionaries in our state who inspire the business community with their exceptional leadership. He is committed to making a positive impact on people's lives, and that drives our team to a higher level every day! See All Winners of the 2024 Georgia Titan 100 ### 2024 Letter From Hugh Massie, Chairman and Founder DNA Behavior founder and behavioral solutions architect Hugh Massie starts the new year with a letter outlining fresh platform upgrades, AI tool enhancements, newly connected third-party apps, and more. Growth-minded leaders now have more support than ever to build their businesses on the inherent strengths of people. Happy New Year! Letter: Welcome to the Next Generation of Behavioral Insights ### Podcasts DNA Behavior's Executive Chairman and Founder, Hugh Massie, is regularly featured on podcasts and shows. He discusses behavioral identity, taking entrepreneurial quantum leaps, and more. Explore our archive to find your favorite topics and enjoy! Educational Resources - Podcasts ### New DNA Behavior App Launch DNA Behavior has just launched an all-new web app with a modernized, easy-to-use interface. Financial DNA, Business DNA, and Communication DNA are now all rolled into one more flexible and robust behavioral platform. It will be unveiled during a special online event on March 14, 2023. Registrants will get a first-hand look at the customizable dashboard, side-by-side comparison reports, full-screen presenter mode, and a host of other new features. Register for (or View Past) Special Online Events ### DNA Behavior Year-end Letter DNA Behavior founder Hugh Massie wraps up 2022 by introducing the latest upgrades to the features and functionality to our behavior technology. The goal, as always, is to uncover what drives human behavior so we can more consciously make decisions that impact our lives. We thank you for being a part of the behavior and money insights revolution, and wish you increased happiness, success, and health in the new year! Read the Year-End Letter on LinkedIn Pulse ### Leon Morales Named as President of DNA Behavior Long-time DNA Behavior leader Leon Morales has now been handed the dual role of company President and Chief Energy Officer. This recalibration of roles is a prime example of DNA behavioral data and tech in action. This change allows us to align his natural strengths as an Initiator to where he can be most effective. Learn More About Our Team and Their Behavior Styles ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://dnabehavior.com/announcements Author: decades of behavioral research Published: March 14, 2023 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.