============================================================ TITLE: Customer and Market Insight TYPE: article VERSION: 1 VERSION_ID: 39f0dbca-c89b-491d-8d44-ee4d96139ea2 GENERATED_AT: 2026-01-20T14:39:13.212Z SUMMARY: Turn fragmented VOC, KOL insight and competitive intel into clear direction for product, positioning and go-to-market decisions. AUTHOR: Matt Wilkinson READING TIME: 3 min WORD COUNT: 527 KEYWORDS: Customer & Market Insight, What we deliver SOURCE URL: https://strivenn.com/customer-and-market-insight ============================================================ KEY TAKEAWAYS: * Insight You Can Quote.Intelligence You Can Act On. * The problem * What we deliver * Who is this for? * Are you Strivenn to Succeed? # Customer & Market Insight ## Insight You Can Quote.Intelligence You Can Act On. ### Your product team has feedback scattered across call notes, surveys, and sales anecdotes. Your competitive intelligence is fragmented - product has a spreadsheet, marketing has battlecards, sales has tribal knowledge. None of it is synthesised into something you can act on. We fix that. ## The problem Most life science companies collect customer feedback. Few can act on it. The data sits in spreadsheets. Themes are debated but never resolved. Product decisions get made on gut feel while the evidence gathers dust.Meanwhile, competitive intelligence is scattered. Nobody agrees on why you win or lose. You suspect you're fighting on someone else's turf - the market leader owns 'gold standard accuracy' so your team claims 'even better accuracy'. You're competing on their terms, not yours. The gap between 'technically accurate' and 'compellingly memorable' is where deals are won or lost. Your competitors have similar capabilities. The story you tell is what makes you distinct. ## What we deliver ### Qualitative & Quantitative Research * Real customer conversations that reveal emotion, logic, and blockers. * Data-backed surveys that uncover trends, not just numbers. * Personas and journeys shaped by hard evidence. ### Hidden Needs & Jobs-to-Be-Done (JTBD) Research * Customers don’t buy products; they hire solutions to resolve moments of tension, risk, and uncertainty. What they say they want is rarely the full story. * We combine deep ethnographic research with Jobs-to-Be-Done interviews to uncover the real drivers behind decisions:the emotional stakes, functional progress, and contextual pressures that shape buyer behavior. * We interview for moments of struggle, not feature wishlists. Patterns emerge; triggers, blockers, trade-offs, and unspoken motivations. * Those insights don’t stay theoretical. We translate them directly into positioning, messaging, content, and product strategy that resonates because it reflects how decisions are actually made. Outcomes:  A Discovery & Insight Pack including a JTBD Map grounded in real buyer behavior and Hidden Needs Analysis ### Voice of Customer Synthesis * AI-assisted thematic analysis with human review * Problem framing and risk mapping * Market fit signals and switching triggers Outcomes: Insight brief you can reuse across product management, marketing, and sales ### KOL and influencer mapping * Who shapes opinion in your category * What are they saying and where Outcomes: Engagement opportunities and risk assessment ### Competitive and category scan * What competitors claim and where they're vulnerable * Which capabilities are table stakes vs. genuine differentiators * Where you're fighting on competitor turf vs. owning territory Outcomes: Category dynamics and positioning white space ## Who is this for? * Early-stage NPD when you need direction, not assumptions * Repositioning projects where the current story isn't landing * Pre-launch clarity when stakeholders disagree * Board or investor prep when you need evidence, not opinions ## Are you Strivenn to Succeed? ### Data isn’t your problem. Decision confidence is.Strivenn synthesises customer and competitive signals into insight teams can align around—and leaders can stand behind.Ready to stop debating fragments and start moving? ### Contact Us ### Strivenn Thinking ### Your Customers Are Talking. Are You Listening? ### How AI Changes Your Customers: The Book That Rewired My Understanding of "Customer Relationships" ### Word-of-Mouth Is Your Not So Quiet Superpower In The AI Era ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://strivenn.com/customer-and-market-insight Author: Matt Wilkinson This content is provided for informational purposes. Please visit the original source for the most up-to-date information.