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TITLE: Inbound and ABM Support
TYPE: article
VERSION: 1
VERSION_ID: 0bf0a7e8-82d0-4d9b-af96-21d60149b6d6
GENERATED_AT: 2026-01-20T14:38:53.160Z
SUMMARY: Turn inbound and ABM into a connected system that attracts the right accounts, supports sales, and compounds pipeline growth.
AUTHOR: Matt Wilkinson
READING TIME: 4 min
WORD COUNT: 675
KEYWORDS: From Visibility to Pipeline, How we approach it, AI-enhanced execution
SOURCE URL: https://strivenn.com/inbound-and-abm-support
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KEY TAKEAWAYS:
  * From Visibility to Pipeline
  * The problem
  * How we approach it
  * AI-enhanced execution
  * PersonaAI


# Inbound and ABM Support


## From Visibility to Pipeline


### Inbound gets you seen. Account-Based Marketing (ABM) gets you chosen. But without strong positioning, both fall flat. We connect customer insight, positioning, content, and demand generation into a system that compounds results, not effort.


## The problem

Most life science companies have the pieces:

- a list of target accounts

- maybe a few campaigns

But they don't connect.Content gets created without a clear positioning foundation. ABM targets accounts without understanding what makes them move. Inbound attracts traffic but not the right traffic. Sales gets leads but can't tell which ones matter.

The result: busy teams, scattered efforts, and pipelines that don't grow.


## How we approach it


### We build inbound and ABM as a connected system, not separate tactics.


### Each stage feeds the next.

  * Foundation: Customer insight and positioning come first
  * Content: Problem-focused content that draws in researchers and decision-makers
  * ABM: Account-specific narratives, channel sequences, and operating rhythm
  * Enablement: Battlecards and talk tracks so sales can close what marketing generates


### What we deliver

  * ICP-to-account selection logic
  * Account-specific narratives and angles
  * Channel sequence and content plan
  * Weekly operating rhythm and metrics
  * PersonalityAI optimised outreach thanks to HumanticAI


## AI-enhanced execution


## PersonaAI


### PersonaAI


## Atlas

Your AI content engine trained on your positioning, personas, and approved claims. One brief in, full kit out - emails, social, ads, decks, booth copy - all aligned and approval-ready.


### Meet Atlas


## Are you Strivenn to Succeed?


### Launching is easy. Making it repeatable is not.


### If your positioning is right but execution keeps drifting, you don’t need more ideas, you need a system that holds.


### Contact Us


## It's time to get Personal, with Humantic AI!

Ever kicked yourself for not doing enough research before sending an email or picking up the phone? Or had a disastrous closing call and wondered “if only I knew my buyer a little better…”


### Then Personality AI from Humantic AI is for you


### Use promo code MattWilkinson  for 10% off


## Recognised HubSpot Solutions Partner

Having worked with HubSpot (along with Salesforce, Pardot, Marketo, Constant Contact and SharpSpring) for the past decade, Strivenn has officially become a HubSpot partner.


### Strivenn Thinking


### I Failed My Own AI Role-Play - Then Built a Stack That Fixed It


### When Buyers Bring AI, Bring a Point of View


### The Magic of Sales and Marketing Alignment (and the Red Flags That Kill It)

By Jasmine Gruia-Gray


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ABOUT THIS CONTENT
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Source: https://strivenn.com/inbound-and-abm-support
Author: Matt Wilkinson

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