--- title: "How Long Should My Video Be?" description: "How long optimized videos for social media should be" type: article version: 1 version_id: "c64a0aec-8be0-42f5-af5c-d223d3271603" generated_at: "2026-04-07T14:00:47.542Z" author: "AKC Marketing Team" date_published: "2025-08-07T16:56:16.000Z" date_modified: "2025-09-09T14:36:44.511Z" language: en-us reading_time: "25 min" word_count: 4951 keywords: ["How Long Should My Video Be?"] url: "https://blog.akcmarketing.com/how-long-should-my-video-be" --- # How Long Should My Video Be? > How long optimized videos for social media should be ## Key Takeaways - InstagramFeed: 30–60 seconds performs best - TikTokBest: 15–60 seconds - YouTube Shorts15–60 seconds [](javascript:;)[](javascript:;)[](javascript:;) ### Posts by Tag - [Content Marketing (26)](https://blog.akcmarketing.com/topic/content-marketing) - [Insider (20)](https://blog.akcmarketing.com/topic/insider) - [Digital Marketing (19)](https://blog.akcmarketing.com/topic/digital-marketing) - [Branding (17)](https://blog.akcmarketing.com/topic/branding) - [Social Media (16)](https://blog.akcmarketing.com/topic/social-media) - [Advertising (14)](https://blog.akcmarketing.com/topic/advertising) - [Targeted Marketing (13)](https://blog.akcmarketing.com/topic/targeted-marketing) - [Video Marketing (12)](https://blog.akcmarketing.com/topic/video-marketing) - [Data Driven (10)](https://blog.akcmarketing.com/topic/data-driven) - [Return on Investment (9)](https://blog.akcmarketing.com/topic/return-on-investment) - [Marketing (8)](https://blog.akcmarketing.com/topic/marketing) - [ROI (8)](https://blog.akcmarketing.com/topic/roi) - [Sales (8)](https://blog.akcmarketing.com/topic/sales) - [Awards (7)](https://blog.akcmarketing.com/topic/awards) - [Buyers Journey (7)](https://blog.akcmarketing.com/topic/buyers-journey) - [Event Management (7)](https://blog.akcmarketing.com/topic/event-management) - [Storytelling (7)](https://blog.akcmarketing.com/topic/storytelling) - [Audience (6)](https://blog.akcmarketing.com/topic/audience) - [Decision Stage (5)](https://blog.akcmarketing.com/topic/decision-stage) - [Marketing Qualified Leads (5)](https://blog.akcmarketing.com/topic/marketing-qualified-leads) - [Optimizations (5)](https://blog.akcmarketing.com/topic/optimizations) - [Social Listening (5)](https://blog.akcmarketing.com/topic/social-listening) - [Buyer Persona (4)](https://blog.akcmarketing.com/topic/buyer-persona) - [Content Creator (4)](https://blog.akcmarketing.com/topic/content-creator) - [Email Marketing (4)](https://blog.akcmarketing.com/topic/email-marketing) - [Engagement (4)](https://blog.akcmarketing.com/topic/engagement) - [Marketing Automation (4)](https://blog.akcmarketing.com/topic/marketing-automation) - [Public Relations (4)](https://blog.akcmarketing.com/topic/public-relations) - [Artificial Intelligence (3)](https://blog.akcmarketing.com/topic/artificial-intelligence) - [Consideration Stage (3)](https://blog.akcmarketing.com/topic/consideration-stage) - [Graphic Design (3)](https://blog.akcmarketing.com/topic/graphic-design) - [NAMA (3)](https://blog.akcmarketing.com/topic/nama) - [SEO (3)](https://blog.akcmarketing.com/topic/seo) - [SQL (3)](https://blog.akcmarketing.com/topic/sql) - [Sales Qualified Lead (3)](https://blog.akcmarketing.com/topic/sales-qualified-lead) - [AMA NOVA Awards (2)](https://blog.akcmarketing.com/topic/ama-nova-awards) - [Analytics (2)](https://blog.akcmarketing.com/topic/analytics) - [Awareness Stage (2)](https://blog.akcmarketing.com/topic/awareness-stage) - [Blogging (2)](https://blog.akcmarketing.com/topic/blogging) - [Contest Marketing (2)](https://blog.akcmarketing.com/topic/contest-marketing) - [Generative AI (2)](https://blog.akcmarketing.com/topic/generative-ai) - [MQL (2)](https://blog.akcmarketing.com/topic/mql) - [SEM (2)](https://blog.akcmarketing.com/topic/sem) - [Search Engine Optimization (2)](https://blog.akcmarketing.com/topic/search-engine-optimization) - [Website Optimization (2)](https://blog.akcmarketing.com/topic/website-optimization) - [Funnel (1)](https://blog.akcmarketing.com/topic/funnel) - [Influencer Marketing (1)](https://blog.akcmarketing.com/topic/influencer-marketing) - [Original Content (1)](https://blog.akcmarketing.com/topic/original-content) - [Print Advertisement (1)](https://blog.akcmarketing.com/topic/print-advertisement) - [Search Engine Marketing (1)](https://blog.akcmarketing.com/topic/search-engine-marketing) - [StudioMAX (1)](https://blog.akcmarketing.com/topic/studiomax) See all Categories Tags: [Video Marketing](https://blog.akcmarketing.com/topic/video-marketing) 2 Minute Read \[August 07, 2025\] If you’ve been in a meeting or at your desk wondering “how long should this video be?” you’re not alone. TL;DR - Aim for **15–60 seconds** for most platforms if your goal is engagement or reach. **Prioritize** **vertical format** for Stories, Reels, Shorts, and TikTok. The average person scrolls between 300-500 feet of content on their cell phone in a day, or at least the height of the Statue of Liberty according to Meta’s most recent content report. Over a year, that adds up to between 3-5 miles. Nobody is watching a video at length if they’re scrolling that far, which is why shorter is better in many cases.  **Platform-Specific Guidelines:** **Instagram ****Feed**: 30–60 seconds performs best. **Stories**: Up to 15 seconds per story (use multiple for longer). **Reels**: 15–30 seconds is the sweet spot, but you can go up to 90. **TikTok **Best: **15–60 seconds**. You can go up to 10 minutes, but only do that if your content is *very* engaging or educational. **Facebook ****Feed**: 15–60 seconds for engagement; 1–3 minutes if you're educating or storytelling. **Stories**: Same as Instagram (15 seconds each). **Video Ads**: 15 seconds max recommended. **YouTube Shorts **15–60 seconds. Think of this like TikTok or Reels. **LinkedIn **B2B audience, slightly longer is okay. Aim for **30–90 seconds**. Keep it relevant and professional. **X / Twitter **15–30 seconds works best for attention. Max is 2 minutes 20 seconds, but shorter wins unless it's newsy or educational. Our new editing studio, StudioMAX, provides edits for these kinds of quick, engaging, short-form video needs!  [Email us](mailto:studiomax@relproductions.com) to set up a demo today! --- ## About This Content **Source:** [How Long Should My Video Be?](https://blog.akcmarketing.com/how-long-should-my-video-be) **Author:** AKC Marketing Team **Published:** August 7, 2025 *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*