============================================================
TITLE: How Long Should My Video Be?
TYPE: article
VERSION: 1
VERSION_ID: c64a0aec-8be0-42f5-af5c-d223d3271603
GENERATED_AT: 2026-04-07T14:00:47.542Z
SUMMARY: How long optimized videos for social media should be
AUTHOR: AKC Marketing Team
DATE PUBLISHED: August 7, 2025
DATE MODIFIED: September 9, 2025
READING TIME: 25 min
WORD COUNT: 4951
KEYWORDS: How Long Should My Video Be?
SOURCE URL: https://blog.akcmarketing.com/how-long-should-my-video-be
============================================================

KEY TAKEAWAYS:
  * InstagramFeed: 30–60 seconds performs best
  * TikTokBest: 15–60 seconds
  * YouTube Shorts15–60 seconds

OUR CULTURE
  OUR WORK
  SERVICES 

    Advertising
    Business Intelligence
    Content
    Creative
    Digital
    Exhibits
    Merchandise
    Public Relations

  BLOG
  CAREERS
  CONTACT US

  * OUR CULTURE
  * SERVICES 

    Advertising
    Business Intelligence
    Content
    Creative
    Digital
    Exhibits
    Merchandise
    Public Relations
  * Advertising
  * Business Intelligence
  * Merchandise
  * Public Relations
  * CONTACT US

# How Long Should My Video Be?

Posts by Tag

          Content Marketing (26)

          Insider (20)

          Digital Marketing (19)

          Branding (17)

          Social Media (16)

          Advertising (14)

          Targeted Marketing (13)

          Video Marketing (12)

          Data Driven (10)

          Return on Investment (9)

          Marketing (8)

          ROI (8)

          Sales (8)

          Awards (7)

          Buyers Journey (7)

          Event Management (7)

          Storytelling (7)

          Audience (6)

          Decision Stage (5)

          Marketing Qualified Leads (5)

          Optimizations (5)

          Social Listening (5)

          Buyer Persona (4)

          Content Creator (4)

          Email Marketing (4)

          Engagement (4)

          Marketing Automation (4)

          Public Relations (4)

          Artificial Intelligence (3)

          Consideration Stage (3)

          Graphic Design (3)

          NAMA (3)

          SEO (3)

          SQL (3)

          Sales Qualified Lead (3)

          AMA NOVA Awards (2)

          Analytics (2)

          Awareness Stage (2)

          Blogging (2)

          Contest Marketing (2)

          Generative AI (2)

          MQL (2)

          SEM (2)

          Search Engine Optimization (2)

          Website Optimization (2)

          Funnel (1)

          Influencer Marketing (1)

          Original Content (1)

          Print Advertisement (1)

          Search Engine Marketing (1)

          StudioMAX (1)

      See all

  Categories

### Posts by Tag

  * Content Marketing (26)
  * Insider (20)
  * Digital Marketing (19)
  * Branding (17)
  * Social Media (16)
  * Advertising (14)
  * Targeted Marketing (13)
  * Video Marketing (12)
  * Data Driven (10)
  * Return on Investment (9)
  * Marketing (8)
  * Awards (7)
  * Buyers Journey (7)
  * Event Management (7)
  * Storytelling (7)
  * Audience (6)
  * Decision Stage (5)
  * Marketing Qualified Leads (5)
  * Optimizations (5)
  * Social Listening (5)
  * Buyer Persona (4)
  * Content Creator (4)
  * Email Marketing (4)
  * Engagement (4)
  * Marketing Automation (4)
  * Public Relations (4)
  * Artificial Intelligence (3)
  * Consideration Stage (3)
  * Graphic Design (3)
  * Sales Qualified Lead (3)
  * AMA NOVA Awards (2)
  * Analytics (2)
  * Awareness Stage (2)
  * Blogging (2)
  * Contest Marketing (2)
  * Generative AI (2)
  * Search Engine Optimization (2)
  * Website Optimization (2)
  * Funnel (1)
  * Influencer Marketing (1)
  * Original Content (1)
  * Print Advertisement (1)
  * Search Engine Marketing (1)
  * StudioMAX (1)
Tags:

                                      Video Marketing

2 Minute Read

[August 07, 2025]

If you’ve been in a meeting or at your desk wondering “how long should this video be?” you’re not alone.TL;DR - Aim for 15–60 seconds for most platforms if your goal is engagement or reach. Prioritize vertical format for Stories, Reels, Shorts, and TikTok.The average person scrolls between 300-500 feet of content on their cell phone in a day, or at least the height of the Statue of Liberty according to Meta’s most recent content report. Over a year, that adds up to between 3-5 miles. Nobody is watching a video at length if they’re scrolling that far, which is why shorter is better in many cases.

Platform-Specific Guidelines:

InstagramFeed: 30–60 seconds performs best.Stories: Up to 15 seconds per story (use multiple for longer).Reels: 15–30 seconds is the sweet spot, but you can go up to 90.

TikTokBest: 15–60 seconds.You can go up to 10 minutes, but only do that if your content is very engaging or educational.FacebookFeed: 15–60 seconds for engagement; 1–3 minutes if you're educating or storytelling.Stories: Same as Instagram (15 seconds each).Video Ads: 15 seconds max recommended.

YouTube Shorts15–60 seconds. Think of this like TikTok or Reels.

LinkedInB2B audience, slightly longer is okay.Aim for 30–90 seconds. Keep it relevant and professional.

X / Twitter15–30 seconds works best for attention.Max is 2 minutes 20 seconds, but shorter wins unless it's newsy or educational.

Our new editing studio, StudioMAX, provides edits for these kinds of quick, engaging, short-form video needs!  Email us to set up a demo today!

© 2025 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale

  * FILE TRANSFER
Brent Thomsen
Scott Holton


------------------------------------------------------------
ABOUT THIS CONTENT
------------------------------------------------------------
Source: https://blog.akcmarketing.com/how-long-should-my-video-be
Author: AKC Marketing Team
Published: August 7, 2025

This content is provided for informational purposes.
Please visit the original source for the most up-to-date information.