--- title: "AKC's Kyle Webb Named AMA NOVA Marketer Of The Year" description: "AKC Marketing won awards in six different categories, also taking home the Marketer of the Year Award at the AMA Iowa NOVA Awards." type: article version: 1 version_id: "9352ac9a-96e9-4ec9-9782-d47046f4e9af" generated_at: "2026-05-05T20:59:10.670Z" author: "Kyle Webb" date_published: "2024-07-18T20:10:54.000Z" date_modified: "2024-07-25T21:30:22.467Z" language: en-us reading_time: "27 min" word_count: 5390 url: "https://blog.akcmarketing.com/akc-nova-awards-2024" --- # AKC's Kyle Webb Named AMA NOVA Marketer Of The Year > AKC Marketing won awards in six different categories, also taking home the Marketer of the Year Award at the AMA Iowa NOVA Awards. ## Key Takeaways - Marketer of the Year - Digital Marketing Landus/Acre Edge of Your Seat - 1st Place - Direct Marketing Corteva Agriscience/Digital Relaunch - 2nd Place - Event Marketing Pivot Bio/Farm Progress Show Booth - 3rd Place - Integrated Marketing Lely North America/Middle of Funnel: Mythbusters and Infographic - 1st Place ## Contents - [Marketer of the Year](#marketer-of-the-year) - [Digital Marketing Landus/Acre Edge of Your Seat - 1st Place](#digital-marketing-landus-acre-edge-of-your-seat-1st-place) - [Direct Marketing Corteva Agriscience/Digital Relaunch - 2nd Place](#direct-marketing-corteva-agriscience-digital-relaunch-2nd-place) - [Event Marketing Pivot Bio/Farm Progress Show Booth - 3rd Place](#event-marketing-pivot-bio-farm-progress-show-booth-3rd-place) - [Integrated Marketing Lely North America/Middle of Funnel: Mythbusters and Infographic - 1st Place](#integrated-marketing-lely-north-america-middle-of-funnel-mythbusters-and-infographic-1st-place) - [Marketing Communications Corteva Agriscience/Internal Newsletter - 2nd Place](#marketing-communications-corteva-agriscience-internal-newsletter-2nd-place) - [Video Pivot Bio/Money Grab in the Cab - 2nd Place](#video-pivot-bio-money-grab-in-the-cab-2nd-place) [](javascript:;)[](javascript:;)[](javascript:;) ### Posts by Tag - [Content Marketing (26)](https://blog.akcmarketing.com/topic/content-marketing) - 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[Website Optimization (2)](https://blog.akcmarketing.com/topic/website-optimization) - [Funnel (1)](https://blog.akcmarketing.com/topic/funnel) - [Influencer Marketing (1)](https://blog.akcmarketing.com/topic/influencer-marketing) - [Original Content (1)](https://blog.akcmarketing.com/topic/original-content) - [Print Advertisement (1)](https://blog.akcmarketing.com/topic/print-advertisement) - [Search Engine Marketing (1)](https://blog.akcmarketing.com/topic/search-engine-marketing) - [StudioMAX (1)](https://blog.akcmarketing.com/topic/studiomax) See all Categories Tags: [Advertising](https://blog.akcmarketing.com/topic/advertising), [Awards](https://blog.akcmarketing.com/topic/awards), [AMA NOVA Awards](https://blog.akcmarketing.com/topic/ama-nova-awards), [Marketing](https://blog.akcmarketing.com/topic/marketing) 5 Minute Read \[July 18, 2024\] AKC Marketing’s work was well-showcased during the [19th annual American Marketing Association (AMA) Iowa NOVA Awards](https://www.amaiowa.com/nova-awards). This year’s event, held July 17, 2024, at the Krause Gateway Center in Des Moines Iowa, honored the creativity and innovation of marketers from across the state. AKC Marketing won awards for four different clients in six different categories, also taking home the Marketer of the Year Award, won by AKC Marketing Content Director Kyle Webb. See the complete awards breakdown below. * * * ## Marketer of the Year The Marketer of the Year recognizes those who do the most every single day to meet goals and make waves in the industry. Kyle was nominated by his coworkers, including several letters of recommendations highlighting his dedication and achievements throughout his career. * * * ## Digital Marketing Landus/Acre Edge of Your Seat - *1st Place* The *AcreEdge of Your Seat Sweepstakes* was a comprehensive, fully integrated campaign encompassing online platforms, retail locations, events, and in-field engagement with sales representatives. This multifaceted approach utilized a variety of marketing assets and tactics to drive grower consideration and surpass client revenue goals. All campaign objectives were successfully exceeded. * * * ## Direct Marketing Corteva Agriscience/Digital Relaunch - *2nd Place* Corteva Agriscience needed a way to share its new Digital path with sales reps across the country. To do this, more than 1,800 boxes containing a variety of printed and digital materials were shipped to reps across the country. Additionally, Corteva wanted to target the top 200 engaged sales reps with an additional piece to help them serve as the pilots for a new digital signage system that would further help convey information to a wide audience in a timely manner. Both the direct mail and digital signage have been well received by the sales reps. * * * ## Event Marketing Pivot Bio/Farm Progress Show Booth - *3rd Place* Pivot Bio needed to drive foot traffic to the 2023 Farm Progress Show booth. The Farm Progress Show goes a long way in helping farmers become better acquainted with Pivot Bio products. During the show, more than 2,000 individual sunscreen containers were given to attendees. Additionally, nearly 320 people registered to win the Ultimate Ranch Truck during the show, adding them to our CRM as a new contact. All these efforts indirectly helped meet sales launch goals. In the first two months of the 2024 sales season, we were able to surpass last year's total sales by more than 10%. * * * ## Integrated Marketing Lely North America/Middle of Funnel: Mythbusters and Infographic - *1st Place* The Lely North America Middle-of-Funnel nurturing campaign successfully utilized infographics and educational content via effective email marketing, paid and organic social, website pop-ups, print ads, direct mail, display ads, event signage and the dealer network to help prospective customers discover the benefits and ease of switching to Lely automated dairy systems. Despite unexpected hurdles with deployment, we were able to exceed our initial goals, moving 128 top-of-funnel leads through the client’s CRM to middle-of-full MQL status, resulting in $418,000 of revenue. * * * ## Marketing Communications Corteva Agriscience/Internal Newsletter - *2nd Place* Creating a sense of bonding and belonging at large companies can be difficult. Many companies do their best to engage their employees and keep them informed on company news and happenings. Weekly newsletters targeting diverse audiences is a tool many companies employ, but not many can do well. By ensuring articles and topics are timely and relevant, we’ve been able to prove our newsletters are successful. Stories about coworkers, events and building activities regularly garner hundreds of views. The newsletters we craft have become a model throughout the organization, and many look forward to the articles and weekly newsletters. * * * ## Video Pivot Bio/Money Grab in the Cab - *2nd Place* Pivot Bio recognized that engaging with known farmers, providing them with both entertainment and educational content, and incentivizing participation through FFA chapter contributions were key elements in overcoming the challenge of introducing a relatively new company to a niche audience. The strategic blend of entertainment and promotion through various channels ensured that [Money Grab in the Cab](https://originals.pivotbio.com/money-grab) successfully captured the attention of farmers, delivering on both engagement and CRM growth objectives. --- ## About This Content **Source:** [AKC's Kyle Webb Named AMA NOVA Marketer Of The Year](https://blog.akcmarketing.com/akc-nova-awards-2024) **Author:** Kyle Webb **Published:** July 18, 2024 *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*