============================================================ TITLE: Get Smart! This Simple Form Fix Gets You Better Results TYPE: article VERSION: 1 VERSION_ID: baa1e483-b425-4716-b4a9-3e93fa09acf5 GENERATED_AT: 2026-06-11T18:09:56.667Z SUMMARY: Smart Level Forms can break down the data-gathering process, making it easier to gather the data needed to effectively turn a prospect into a customer. AUTHOR: Ben Jacobson DATE PUBLISHED: June 9, 2023 DATE MODIFIED: May 13, 2024 READING TIME: 7 min WORD COUNT: 1294 SOURCE URL: https://blog.akcmarketing.com/smart-forms ============================================================ KEY TAKEAWAYS: * AKC Audio Blog - Get Smart * AKC Audio Blog - Get Smart * AKC Audio Blog - Get Smart OUR CULTURE OUR WORK SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations BLOG CAREERS CONTACT US * OUR CULTURE * SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations * Advertising * Business Intelligence * Merchandise * Public Relations * CONTACT US # Get Smart! This Simple Form Fix Gets You Better Results Posts by Tag Content Marketing (26) Insider (20) Digital Marketing (19) Branding (17) Social Media (16) Advertising (14) Targeted Marketing (13) Video Marketing (12) Data Driven (10) Return on Investment (9) Marketing (8) ROI (8) Sales (8) Awards (7) Buyers Journey (7) Event Management (7) Storytelling (7) Audience (6) Decision Stage (5) Marketing Qualified Leads (5) Optimizations (5) Social Listening (5) Buyer Persona (4) Content Creator (4) Email Marketing (4) Engagement (4) Marketing Automation (4) Public Relations (4) Artificial Intelligence (3) Consideration Stage (3) Graphic Design (3) NAMA (3) SEO (3) SQL (3) Sales Qualified Lead (3) AMA NOVA Awards (2) Analytics (2) Awareness Stage (2) Blogging (2) Contest Marketing (2) Generative AI (2) MQL (2) SEM (2) Search Engine Optimization (2) Website Optimization (2) Funnel (1) Influencer Marketing (1) Original Content (1) Print Advertisement (1) Search Engine Marketing (1) StudioMAX (1) See all Categories ### Posts by Tag * Content Marketing (26) * Insider (20) * Digital Marketing (19) * Branding (17) * Social Media (16) * Advertising (14) * Targeted Marketing (13) * Video Marketing (12) * Data Driven (10) * Return on Investment (9) * Marketing (8) * Awards (7) * Buyers Journey (7) * Event Management (7) * Storytelling (7) * Audience (6) * Decision Stage (5) * Marketing Qualified Leads (5) * Optimizations (5) * Social Listening (5) * Buyer Persona (4) * Content Creator (4) * Email Marketing (4) * Engagement (4) * Marketing Automation (4) * Public Relations (4) * Artificial Intelligence (3) * Consideration Stage (3) * Graphic Design (3) * Sales Qualified Lead (3) * AMA NOVA Awards (2) * Analytics (2) * Awareness Stage (2) * Blogging (2) * Contest Marketing (2) * Generative AI (2) * Search Engine Optimization (2) * Website Optimization (2) * Funnel (1) * Influencer Marketing (1) * Original Content (1) * Print Advertisement (1) * Search Engine Marketing (1) * StudioMAX (1) Tags: Marketing Qualified Leads, Targeted Marketing, Data Driven, Buyers Journey, Consideration Stage, Decision Stage, Sales Qualified Lead, SQL 2 Minute Read [June 09, 2023] AKC Audio Blog - Get Smart! This Simple Form Fix Gets You Better Results - Full Episode No matter your business, getting contacts into the funnel is important. However, it is just the first step in their journey to becoming a (hopefully) loyal customer. But how do we move those contacts down the funnel and nurture them into the customers every business needs to survive? By being Smart. By Learning. The more we can learn about those contacts we’ve successfully added to the Customer Relationship Management (CRM) system — which is a much different challenge — the more effectively we can nurture them as leads. “Every piece of data we can collect from prospects is valuable and can help us market to them directly,” said Brianne Pudenz, Marketing Data Analyst for AKC Marketing. “But if we ask for too much upfront, we run the risk of losing them as prospects forever.” By implementing Smart Level Forms, we can break the data-gathering process into stages, making it less onerous to gather the data needed to effectively turn a prospect into a customer. Each time someone in the funnel attempts to access gated content, we have the opportunity to learn more about them without ever asking too much all at once. The price of admission to gated content typically is the completion of a form requesting some basic information (email address, state of residence, etc.). Pretty standard. Smart Level Forms identify the prospect and adjust the forms to collect additional information rather than just capturing what we already know. They become dynamic, and with it, so too is your business. Each time a prospect engages with gated content and completes a new form, we learn more about them and are better able to tailor material specifically to the individual, helping increase the likelihood of a conversion. “Each level digs deeper, gathering crucial data bit-by-bit without ever overwhelming the contact,” Pudenz said. Not only does the prospect move down the funnel, digesting information that will eventually lead them to becoming a customer, but they do so while telling us everything we want to know about how to close the deal! It truly is a Smart way of marketing. Reach out to us today to see how we can make your prospect to customer experience more dynamic. © 2026 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale * FILE TRANSFER Brent Thomsen Scott Holton ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://blog.akcmarketing.com/smart-forms Author: Ben Jacobson Published: June 9, 2023 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.