---
title: "Our Work | SEM | Drive Web Traffic | Gain Customers"
description: "Working in conjunction with improving SEO, AKC Marketing utilizes SEM to drive web traffic, build their online brand and reach a specific audience."
type: article
version: 1
version_id: "fb688858-0327-4d57-b89a-b9a72a234726"
generated_at: "2026-04-10T18:09:00.227Z"
author: "All rights reserved. Copyright © 2025 AKC Marketing"
language: en
reading_time: "26 min"
word_count: 5122
keywords: ["Drive Web Traffic", "Gain Customers", "Search Engine Marketing", "Boost Online Success", "Digital Services Audit"]
url: "https://www.akcmarketing.com/our-work/sem"
---

# Our Work | SEM | Drive Web Traffic | Gain Customers

> Working in conjunction with improving SEO, AKC Marketing utilizes SEM to drive web traffic, build their online brand and reach a specific audience.

## Key Takeaways

- Boost Online Success
- The Opportunity
- The Implementation
- The Results
- Digital Services Audit

## Contents

- [Boost Online Success](#boost-online-success)
- [The Opportunity](#the-opportunity)
- [The Implementation](#the-implementation)
- [The Results](#the-results)
- [Digital Services Audit](#digital-services-audit)

[](https://www.akcmarketing.com/?hsLang=en)

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#### Pivot Bio

# Search Engine Marketing

### Boost Online Success

## Boost Online Success

Search engine marketing is one of the most cost-effective, efficient ways to increase contacts, generate sales and build your brand. This is done through keyword marketing and pay-per-click advertising (PPC). Ideally, SEO and SEM work hand-in-hand, because successful SEM campaigns drive high-quality traffic to your site, boosting your website's ranking. SEM services AKC Marketing can offer includes:

-   **Video promotion**
-   **Google search**
-   **Keyword and topic research**
-   **Competitor analysis**

Working in harmony with our SEO work, we consistently coordinate SEM for our client Pivot Bio throughout the year.

## The Opportunity

Pivot Bio, a soil microbe developer, recently launched a new [website](https://www.pivotbio.com/). Working in conjunction with improving their SEO, we utilized SEM to help drive traffic to their website, build their online brand and reach a specific audience.

## The Implementation

Through SEM best practices, we conduct pay-per-click advertising campaigns promoting Pivot Bio's various projects, including Pivot Bio Originals, aired on RFDTV. These campaigns include video promotion, Google search, keyword topic research and competitor analysis.

## The Results

22,558,025  

### Impressions

Search Engine Marketing Impressions for PivotBio.com

974,377  

### Interactions

Search Engine Marketing has resulted in nearly a million engagements.

115,178  

### Clicks

More than 100,000 clicks to PivotBio.com were generated via Search Engine Marketing.

## Digital Services Audit

Request a no-obligation free audit of your digital marketing today. See how the experts at AKC Marketing can help you achieve your goals.

AKC Marketing  
8961 Thomas Avenue  
Johnston, IA 50131 USA

[855.331.1700](tel:8553311700)

[< Previous: SEO](https://www.akcmarketing.com/our-work/seo?hsLang=en)                            [Next: Social Media >](https://www.akcmarketing.com/our-work/social-media?hsLang=en)        

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---

## About This Content

**Source:** [Our Work | SEM | Drive Web Traffic | Gain Customers](https://www.akcmarketing.com/our-work/sem)
**Author:** All rights reserved. Copyright © 2025 AKC Marketing

*This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*