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TITLE: Our Work | SEM | Drive Web Traffic | Gain Customers
TYPE: article
VERSION: 2
VERSION_ID: 65a6b92e-2efb-4020-8cd3-cbd065b73288
GENERATED_AT: 2026-06-09T23:19:35.536Z
SUMMARY: Working in conjunction with improving SEO, AKC Marketing utilizes SEM to drive web traffic, build their online brand and reach a specific audience.
AUTHOR: All rights reserved. Copyright © 2025 AKC Marketing
READING TIME: 6 min
WORD COUNT: 1087
KEYWORDS: Drive Web Traffic, Gain Customers, Search Engine Marketing, Boost Online Success, Digital Services Audit
SOURCE URL: https://www.akcmarketing.com/our-work/sem
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KEY TAKEAWAYS:
  * Boost Online Success
  * The Opportunity
  * The Implementation
  * The Results
  * Digital Services Audit

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Pivot Bio
Search Engine Marketing
Boost Online Success

    Boost Online Success
Search engine marketing is one of the most cost-effective, efficient ways to increase contacts, generate sales and build your brand. This is done through keyword marketing and pay-per-click advertising (PPC). Ideally, SEO and SEM work hand-in-hand, because successful SEM campaigns drive high-quality traffic to your site, boosting your website's ranking. SEM services AKC Marketing can offer includes:

Video promotion
Google search
Keyword and topic research
Competitor analysis

Working in harmony with our SEO work, we consistently coordinate SEM for our client Pivot Bio throughout the year.

        The Opportunity
Pivot Bio, a soil microbe developer, recently launched a new website. Working in conjunction with improving their SEO, we utilized SEM to help drive traffic to their website, build their online brand and reach a specific audience.

        The Implementation
Through SEM best practices, we conduct pay-per-click advertising campaigns promoting Pivot Bio's various projects, including Pivot Bio Originals, aired on RFDTV. These campaigns include video promotion, Google search, keyword topic research and competitor analysis.

  The Results

           22,558,025  

              Impressions

              Search Engine Marketing Impressions for PivotBio.com

           974,377  

              Interactions

              Search Engine Marketing has resulted in nearly a million engagements.

           115,178  

              Clicks

              More than 100,000 clicks to PivotBio.com were generated via Search Engine Marketing.

      Digital Services Audit
Request a no-obligation free audit of your digital marketing today. See how the experts at AKC Marketing can help you achieve your goals.

AKC Marketing8961 Thomas AvenueJohnston, IA 50131 USA
855.331.1700

# Search Engine Marketing

### Boost Online Success

Search engine marketing is one of the most cost-effective, efficient ways to increase contacts, generate sales and build your brand. This is done through keyword marketing and pay-per-click advertising (PPC). Ideally, SEO and SEM work hand-in-hand, because successful SEM campaigns drive high-quality traffic to your site, boosting your website's ranking. SEM services AKC Marketing can offer includes:

  * Video promotion
  * Google search
  * Keyword and topic research
  * Competitor analysis
Working in harmony with our SEO work, we consistently coordinate SEM for our client Pivot Bio throughout the year.

## The Opportunity

Pivot Bio, a soil microbe developer, recently launched a new website. Working in conjunction with improving their SEO, we utilized SEM to help drive traffic to their website, build their online brand and reach a specific audience.

## The Implementation

Through SEM best practices, we conduct pay-per-click advertising campaigns promoting Pivot Bio's various projects, including Pivot Bio Originals, aired on RFDTV. These campaigns include video promotion, Google search, keyword topic research and competitor analysis.

## The Results

### Impressions

Search Engine Marketing Impressions for PivotBio.com

### Interactions

Search Engine Marketing has resulted in nearly a million engagements.

More than 100,000 clicks to PivotBio.com were generated via Search Engine Marketing.

## Digital Services Audit

Request a no-obligation free audit of your digital marketing today. See how the experts at AKC Marketing can help you achieve your goals.

AKC Marketing8961 Thomas AvenueJohnston, IA 50131 USA

855.331.1700

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Scott Holton


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Source: https://www.akcmarketing.com/our-work/sem
Author: All rights reserved. Copyright © 2025 AKC Marketing

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