============================================================ TITLE: Our Work | Storytelling | Build Your Brand Through Storytelling TYPE: article VERSION: 1 VERSION_ID: 3423328c-4b71-43a4-805d-ffb0728a6e05 GENERATED_AT: 2026-04-07T14:23:54.921Z SUMMARY: At AKC Marketing, we know that nothing sells better than compelling storytelling – especially when dealing with complicated subjects like mental health. AUTHOR: All rights reserved. Copyright © 2025 AKC Marketing READING TIME: 24 min WORD COUNT: 4769 SOURCE URL: https://www.akcmarketing.com/our-work/storytelling ============================================================ KEY TAKEAWAYS: * How do you talk about what you can't see? * The Opportunity * The Implementation OUR CULTURE OUR WORK SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations BLOG CAREERS CONTACT US * OUR CULTURE * SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations * Advertising * Business Intelligence * Merchandise * Public Relations * CONTACT US Corteva Agriscience Storytelling Captivating, Compelling, Concise How do you talk about what you can't see? Mental Health can be difficult discuss despite its importance. Opening up about your mental health to friends and family can be challenging, and doing so with strangers even more so. AKC Marketing was tasked with telling a global mental health story for Corteva Agriscience and how a group of employees in Australia and New Zealand partnered with a clothing company to spark conversations on mental health. TradeMutt, a clothing brand for trade workers that feature funky, unique patterns, worked with Corteva to provide a line of customer shirts with the phrase "This is a Conversation Starter" on the back. Telling this delicate story was a challenge AKC Marketing was readily up for and it resulted in something that was picked up and distributed globally by the company. The Opportunity How to tactfully tell a story about mental health, an invisible, yet very real problem. Mental health affects everyone, and those that work in siloed areas, like trade workers and farmers are statistically more susceptible than the general public. Telling the story of how this issue is addressed by a global company in a meaningful way was a challenge. The Implementation AKC Marketing coordinated this global stories through a series of interviews with both U.S.-based and Australia-based Corteva Agriscience employees. Each person told their story about mental health, how it affected them and what they were doing to combat the stigma around talking about mental health. The story was distributed locally in the U.S., but was so popular, it was picked up and shared globally by Corteva. < Previous: Radio                            Next: Testimonials >         OUR BRANDS 100% Employee Owned #### Corteva Agriscience # Storytelling ### Captivating, Compelling, Concise ## How do you talk about what you can't see? Mental Health can be difficult discuss despite its importance. Opening up about your mental health to friends and family can be challenging, and doing so with strangers even more so. AKC Marketing was tasked with telling a global mental health story for Corteva Agriscience and how a group of employees in Australia and New Zealand partnered with a clothing company to spark conversations on mental health. TradeMutt, a clothing brand for trade workers that feature funky, unique patterns, worked with Corteva to provide a line of customer shirts with the phrase "This is a Conversation Starter" on the back. Telling this delicate story was a challenge AKC Marketing was readily up for and it resulted in something that was picked up and distributed globally by the company. ## The Opportunity How to tactfully tell a story about mental health, an invisible, yet very real problem. Mental health affects everyone, and those that work in siloed areas, like trade workers and farmers are statistically more susceptible than the general public. Telling the story of how this issue is addressed by a global company in a meaningful way was a challenge. ## The Implementation AKC Marketing coordinated this global stories through a series of interviews with both U.S.-based and Australia-based Corteva Agriscience employees. Each person told their story about mental health, how it affected them and what they were doing to combat the stigma around talking about mental health. The story was distributed locally in the U.S., but was so popular, it was picked up and shared globally by Corteva. < Previous: Radio                            Next: Testimonials > #### OUR BRANDS #### 100% Employee Owned © 2025 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale * FILE TRANSFER Brent Thomsen Scott Holton ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://www.akcmarketing.com/our-work/storytelling Author: All rights reserved. Copyright © 2025 AKC Marketing This content is provided for informational purposes. Please visit the original source for the most up-to-date information.