============================================================
TITLE: Our Work | Direct Mail | Experiential marketing
TYPE: article
VERSION: 1
VERSION_ID: a2b47a0c-df03-47e4-a4d9-cd6a49b4cca3
GENERATED_AT: 2026-04-07T14:18:54.300Z
SUMMARY: Experiential marketing is about creating a branded experience that leaves a memorable impact . At AKC, we thrive in providing this experience.
AUTHOR: All rights reserved. Copyright © 2025 AKC Marketing
READING TIME: 24 min
WORD COUNT: 4772
KEYWORDS: Direct Mail, Experiential marketing, Experiential Marketing
SOURCE URL: https://www.akcmarketing.com/our-work/direct-mail
============================================================

KEY TAKEAWAYS:
  * Experiential Marketing
  * The Opportunity
  * The Implementation
  * The Results

OUR CULTURE
  OUR WORK
  SERVICES 

    Advertising
    Business Intelligence
    Content
    Creative
    Digital
    Exhibits
    Merchandise
    Public Relations

  BLOG
  CAREERS
  CONTACT US

  * OUR CULTURE
  * SERVICES 

    Advertising
    Business Intelligence
    Content
    Creative
    Digital
    Exhibits
    Merchandise
    Public Relations
  * Advertising
  * Business Intelligence
  * Merchandise
  * Public Relations
  * CONTACT US
Lely North America
Direct Mail
Coffee Mailer

    Experiential Marketing
Consumers are constantly bombarded by advertisements. Catching and keeping their attention requires providing an immersive experience. Experiential marketing is all about creating a branded experience that leaves a memorable impact on the consumer. Ensuring a successful experiential marketing campaign requires the inclusion of three elements: 

Active participation and engagement from the audience
Promotion of the brand's message and values
Providing long-lasting value

In 2020, our client, Lely North America, was looking for a way to engage with a largely home-based audience during the height of the pandemic. Experiential Marketing was the right choice.

        The Opportunity
Lely North America, a robotic milking technology company and dairy industry leader, wanted to provide an experiential marketing event for its top prospects where they could learn about the benefits of Lely solutions and work with local Lely Centers to close deals. The challenge resided in migrating from what would traditionally be an in-person function into an entirely virtual event.

        The Implementation
Prospects received a direct mail invitation with coffee from a local Pella, Iowa, coffee shop. Once registered, a second pre-event mail piece containing a Dutch letter pastry and Lely tumbler was sent. By offering pieces of Lely North America's hometown known for its Dutch heritage, prospects could experience the company and the city from the comfort of their homes.

  The Results

           34  

              Invities

              Strategically targeted group of Lely North America's bottom-of-funnel prospects with large dairy operations.

           10  %

              Attendance

              Approximately one-third of invitees actually attended the live-panel discussion.

           4  

              Influenced Closed Deals

              Using HubSpot tracking, the experiential marketing influenced 13 closed deals for the client.

      < Previous: Billboards                            Next: Print Ads >        

      OUR BRANDS

    100% Employee Owned

#### Lely North America

# Direct Mail

### Coffee Mailer

## Experiential Marketing

Consumers are constantly bombarded by advertisements. Catching and keeping their attention requires providing an immersive experience. Experiential marketing is all about creating a branded experience that leaves a memorable impact on the consumer. Ensuring a successful experiential marketing campaign requires the inclusion of three elements:

  * Active participation and engagement from the audience
  * Promotion of the brand's message and values
  * Providing long-lasting value
In 2020, our client, Lely North America, was looking for a way to engage with a largely home-based audience during the height of the pandemic. Experiential Marketing was the right choice.

## The Opportunity

Lely North America, a robotic milking technology company and dairy industry leader, wanted to provide an experiential marketing event for its top prospects where they could learn about the benefits of Lely solutions and work with local Lely Centers to close deals. The challenge resided in migrating from what would traditionally be an in-person function into an entirely virtual event.

## The Implementation

Prospects received a direct mail invitation with coffee from a local Pella, Iowa, coffee shop. Once registered, a second pre-event mail piece containing a Dutch letter pastry and Lely tumbler was sent. By offering pieces of Lely North America's hometown known for its Dutch heritage, prospects could experience the company and the city from the comfort of their homes.

## The Results

Strategically targeted group of Lely North America's bottom-of-funnel prospects with large dairy operations.

### Attendance

Approximately one-third of invitees actually attended the live-panel discussion.

### Influenced Closed Deals

Using HubSpot tracking, the experiential marketing influenced 13 closed deals for the client.

< Previous: Billboards                            Next: Print Ads >

#### OUR BRANDS

#### 100% Employee Owned

© 2025 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale

  * FILE TRANSFER
Brent Thomsen
Scott Holton


------------------------------------------------------------
ABOUT THIS CONTENT
------------------------------------------------------------
Source: https://www.akcmarketing.com/our-work/direct-mail
Author: All rights reserved. Copyright © 2025 AKC Marketing

This content is provided for informational purposes.
Please visit the original source for the most up-to-date information.