============================================================ TITLE: Our Work | Marketing Automation | Automate Your Marketing Workflow TYPE: article VERSION: 2 VERSION_ID: db730e90-11e2-4361-8839-8442675b53ed GENERATED_AT: 2026-06-05T19:55:03.421Z SUMMARY: In-demand gated content draws prospects into the sales funnel. AKC Marketing's marketing automation workflow then turns those contacts into customers. AUTHOR: All rights reserved. Copyright © 2025 AKC Marketing READING TIME: 5 min WORD COUNT: 905 KEYWORDS: Marketing Automation, Engagement on Autopilot SOURCE URL: https://www.akcmarketing.com/our-work/marketing-automation ============================================================ KEY TAKEAWAYS: * Engagement on Autopilot * The Opportunity * The Implementation OUR CULTURE OUR WORK SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations BLOG CAREERS CONTACT US * OUR CULTURE * SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations * Advertising * Business Intelligence * Merchandise * Public Relations * CONTACT US Lely North America Marketing Automation Barn Layout Workflow Engagement on Autopilot In the smartphone era, connection is a given. No matter where a customer or prospect is or what they’re doing, they’re just a click away. Fortunately, with marketing automation, you can always meet your customers wherever they are. Through our partnership with Customer Relationship Management (CRM) platforms like Hubspot, AKC Marketing has the ability to create a robust and engaging marketing automation workflow so that your customers receive relevant and actionable content right when they need it. With our client, Lely North America, we are able to automate communications to help prospects along the buyer's journey while also keeping current customers in the know. By providing a simple barn layout workflow, we are able to capture the attention of dairy farmers who are considering the switch to automation, as well as current customers who may be curious about other layout options. By providing downloadable content, we start that automated communication that helps turn prospects into customers, and customers into repeat customers. At AKC Marketing, we know how to turn simple business transactions into lasting partnerships. Our automation plans are designed to inspire confidence in your business and the support services you provide. The Opportunity Dairy operators are increasingly turning to robotic milking solutions. Finding adequate help has become a nearly insurmountable challenge for many farmers. Fortunately, companies like Lely North America offer automated solutions – like the Lely Astronaut A5 robotic milking system – that are efficient, reliable and affordable. However, farmers considering the switch might still be overwhelmed. AKC Marketing was tasked with finding a way to nurture those prospects and turn their hesitation into conviction. One of the primary challenges in making the switch to robotic milking is logistical. Farmers need to know if their barns can accommodate robots and, if so, how the machines could be arranged to promote cow health and maximize a return. The Implementation When a farmer downloads Lely barn layout literature, it’s a good sign that they’re at least interested in the product. By asking them to provide some basic information in exchange for the download, we bring those contacts into the marketing automation workflow. About 90 minutes after accessing gated content about generic barn layouts, prospects are sent a follow-up email for regional (based on user-provided addresses) barn layout ideas. Additionally, the follow-up email includes a customer testimonial video from a real Lely operator in their area. The email also provides prospects with an easy way to schedule a barn assessment. And, perhaps most importantly, it puts them in touch with local Lely Centers, the bedrock of the company’s renowned service structure. < Previous: Data Generation                            Next: Analytics >         OUR BRANDS 100% Employee Owned #### Lely North America # Marketing Automation ### Barn Layout Workflow ## Engagement on Autopilot In the smartphone era, connection is a given. No matter where a customer or prospect is or what they’re doing, they’re just a click away. Fortunately, with marketing automation, you can always meet your customers wherever they are. Through our partnership with Customer Relationship Management (CRM) platforms like Hubspot, AKC Marketing has the ability to create a robust and engaging marketing automation workflow so that your customers receive relevant and actionable content right when they need it. With our client, Lely North America, we are able to automate communications to help prospects along the buyer's journey while also keeping current customers in the know. By providing a simple barn layout workflow, we are able to capture the attention of dairy farmers who are considering the switch to automation, as well as current customers who may be curious about other layout options. By providing downloadable content, we start that automated communication that helps turn prospects into customers, and customers into repeat customers. At AKC Marketing, we know how to turn simple business transactions into lasting partnerships. Our automation plans are designed to inspire confidence in your business and the support services you provide. ## The Opportunity Dairy operators are increasingly turning to robotic milking solutions. Finding adequate help has become a nearly insurmountable challenge for many farmers. Fortunately, companies like Lely North America offer automated solutions – like the Lely Astronaut A5 robotic milking system – that are efficient, reliable and affordable. However, farmers considering the switch might still be overwhelmed. AKC Marketing was tasked with finding a way to nurture those prospects and turn their hesitation into conviction. One of the primary challenges in making the switch to robotic milking is logistical. Farmers need to know if their barns can accommodate robots and, if so, how the machines could be arranged to promote cow health and maximize a return. ## The Implementation When a farmer downloads Lely barn layout literature, it’s a good sign that they’re at least interested in the product. By asking them to provide some basic information in exchange for the download, we bring those contacts into the marketing automation workflow. * About 90 minutes after accessing gated content about generic barn layouts, prospects are sent a follow-up email for regional (based on user-provided addresses) barn layout ideas. * Additionally, the follow-up email includes a customer testimonial video from a real Lely operator in their area. * The email also provides prospects with an easy way to schedule a barn assessment. And, perhaps most importantly, it puts them in touch with local Lely Centers, the bedrock of the company’s renowned service structure. < Previous: Data Generation                            Next: Analytics > #### OUR BRANDS #### 100% Employee Owned © 2025 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale * FILE TRANSFER Brent Thomsen Scott Holton ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://www.akcmarketing.com/our-work/marketing-automation Author: All rights reserved. Copyright © 2025 AKC Marketing This content is provided for informational purposes. Please visit the original source for the most up-to-date information.