============================================================ TITLE: Our Work | Creative | Differentiating a New Product TYPE: article VERSION: 1 VERSION_ID: a9aad1e1-bc06-4180-8dca-b17ff6cd390d GENERATED_AT: 2026-04-10T17:53:53.525Z SUMMARY: AKC Marketing crafted all the creative content surrounding a clients launch of a new product. AUTHOR: All rights reserved. Copyright © 2025 AKC Marketing DATE MODIFIED: September 8, 2025 READING TIME: 25 min WORD COUNT: 4862 KEYWORDS: Differentiating a New Product SOURCE URL: https://www.akcmarketing.com/our-work/creative ============================================================ KEY TAKEAWAYS: * It's On! * The Nitrogen You Need. Now On-Seed. * The Opportunity * The Implementation OUR CULTURE OUR WORK SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations BLOG CAREERS CONTACT US * OUR CULTURE * SERVICES Advertising Business Intelligence Content Creative Digital Exhibits Merchandise Public Relations * Advertising * Business Intelligence * Merchandise * Public Relations * CONTACT US Pivot Bio Creative It's On! Launching and Differentiating a New Product It's On! For the 2023 growing season, Pivot Bio launched a new product, Pivot Bio PROVEN® 40 On-Seed, PROVEN®  40 OS for short. AKC Marketing was tasked with differentiating it from the in-furrow product that had been firmly established without detracting from said product and separating the idea of On-Seed nitrogen from industry-standard seed treatment.  Twenty-one days into this Sales Launch, Pivot Bio’s sales exceeded all previous years’ sales combined. This was a 65% increase from 2022 total sales. This new product launch contributed to this sales increase. The Nitrogen You Need. Now On-Seed. The Opportunity For the past three sales seasons, Pivot Bio only had one product to offer our customers, Pivot Bio PROVEN® 40. The only way a grower could use this product was if they had in-furrow capabilities. For the 2023 growing season Pivot Bio launched a new product similar to Pivot Bio PROVEN® 40 except this product applies the nitrogen a grower needs directly to the seed. The new product is called Pivot Bio PROVEN® 40 On-Seed, PROVEN® 40 OS for short. The Implementation There are many challenges when launching a new product. This is especially true when the new product is the first of its kind. The main challenge of introducing Pivot Bio PROVEN® 40 OS was twofold: Differentiating it from the in-furrow product that has been firmly established without detracting from said product and separating the idea of On-Seed nitrogen from industry-standard seed treatment. Through print ads, digital banners, t-shirts, booth designs, social media campaigns, emails and radio, the idea of On-Seed was presented to the grower, not as a defensive product as seed treatments generally are, but as an entirely new “On-Seed” product, one that was more kind in nature. With this product, which can be added to farmer’s corn seed, not only can farmers eliminate field passes and extra equipment, but also replace anhydrous, UAN and UREA applications. In fact, one pro box of Pivot Bio PROVEN® 40 OS can replace as much as 1,200 gallons of anhydrous, 1,500 gallons of UAN or five tons of UREA, all of which is highlighted across these communications. ### It's On! Launching and Differentiating a New Product For the 2023 growing season, Pivot Bio launched a new product, Pivot Bio PROVEN® 40 On-Seed, PROVEN®  40 OS for short. AKC Marketing was tasked with differentiating it from the in-furrow product that had been firmly established without detracting from said product and separating the idea of On-Seed nitrogen from industry-standard seed treatment. Twenty-one days into this Sales Launch, Pivot Bio’s sales exceeded all previous years’ sales combined. This was a 65% increase from 2022 total sales. This new product launch contributed to this sales increase. ## The Nitrogen You Need. Now On-Seed. ## The Opportunity For the past three sales seasons, Pivot Bio only had one product to offer our customers, Pivot Bio PROVEN® 40. The only way a grower could use this product was if they had in-furrow capabilities. For the 2023 growing season Pivot Bio launched a new product similar to Pivot Bio PROVEN® 40 except this product applies the nitrogen a grower needs directly to the seed. The new product is called Pivot Bio PROVEN® 40 On-Seed, PROVEN® 40 OS for short. ## The Implementation There are many challenges when launching a new product. This is especially true when the new product is the first of its kind. The main challenge of introducing Pivot Bio PROVEN® 40 OS was twofold: Differentiating it from the in-furrow product that has been firmly established without detracting from said product and separating the idea of On-Seed nitrogen from industry-standard seed treatment. Through print ads, digital banners, t-shirts, booth designs, social media campaigns, emails and radio, the idea of On-Seed was presented to the grower, not as a defensive product as seed treatments generally are, but as an entirely new “On-Seed” product, one that was more kind in nature. With this product, which can be added to farmer’s corn seed, not only can farmers eliminate field passes and extra equipment, but also replace anhydrous, UAN and UREA applications. In fact, one pro box of Pivot Bio PROVEN® 40 OS can replace as much as 1,200 gallons of anhydrous, 1,500 gallons of UAN or five tons of UREA, all of which is highlighted across these communications. < Previous: Design                            Next: Branding >         OUR BRANDS 100% Employee Owned < Previous: Design                            Next: Branding > #### OUR BRANDS #### 100% Employee Owned © 2025 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale * FILE TRANSFER Brent Thomsen Scott Holton ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://www.akcmarketing.com/our-work/creative Author: All rights reserved. Copyright © 2025 AKC Marketing This content is provided for informational purposes. Please visit the original source for the most up-to-date information.