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TITLE: Our Work | Billboard | Captivating Custom Installations
TYPE: article
VERSION: 1
VERSION_ID: 88379f24-178e-4174-bd77-0e2e1a97f3e7
GENERATED_AT: 2026-06-09T23:38:33.988Z
SUMMARY: To create an innovative, memorable brand experience for a crop nitrogen company, AKC Marketing expanded beyond the traditional roadside billboard.
AUTHOR: All rights reserved. Copyright © 2025 AKC Marketing
READING TIME: 4 min
WORD COUNT: 691
KEYWORDS: Dimensional Billboard
SOURCE URL: https://www.akcmarketing.com/our-work/billboard
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KEY TAKEAWAYS:
  * Outstanding in the Field
  * The Opportunity
  * The Implementation

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Pivot Bio
Dimensional Billboard
Custom Installation

    Outstanding in the Field
We’ve all seen them, lined up along highways and interstates like shining beacons of product placement. Billboards. Maybe not as common as they once were, billboards can still make an impact on an audience base.
But if you’ve seen one, you’ve seen them all, right? Maybe some different words and a photo swap, but billboards are pretty set in stone. At AKC Marketing, we don’t think so. There is a lot of creativity left in this roadside medium, and we proved it with our client Pivot Bio. This custom billboard won a 2021 Bronze Obie Award for custom installations.

        The Opportunity
We wanted to create something that was not only eye-catching, but wholly unique while also emphasizing that the product we are promoting — Pivot Bio PROVEN® — is more productive. What better way to showcase that than to turn your billboard into a 40-foot-tall corn stalk?

        The Implementation
The billboard took center stage during our 2020 marketing campaign. Getting the word out on a new product can be tough. At times it may seem like stalking, but really it’s just us keeping our ear to the ground. There is a kernel of truth in all marketing, but really this billboard is just our attempt at buttering up the audience, as corny as it may seem.

      < Previous: Print Ads                            Next: Direct Mail >        

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# Dimensional Billboard

### Custom Installation

## Outstanding in the Field

We’ve all seen them, lined up along highways and interstates like shining beacons of product placement. Billboards. Maybe not as common as they once were, billboards can still make an impact on an audience base.

But if you’ve seen one, you’ve seen them all, right? Maybe some different words and a photo swap, but billboards are pretty set in stone. At AKC Marketing, we don’t think so. There is a lot of creativity left in this roadside medium, and we proved it with our client Pivot Bio. This custom billboard won a 2021 Bronze Obie Award for custom installations.

## The Opportunity

We wanted to create something that was not only eye-catching, but wholly unique while also emphasizing that the product we are promoting — Pivot Bio PROVEN® — is more productive. What better way to showcase that than to turn your billboard into a 40-foot-tall corn stalk?

## The Implementation

The billboard took center stage during our 2020 marketing campaign. Getting the word out on a new product can be tough. At times it may seem like stalking, but really it’s just us keeping our ear to the ground. There is a kernel of truth in all marketing, but really this billboard is just our attempt at buttering up the audience, as corny as it may seem.

< Previous: Print Ads                            Next: Direct Mail >

#### OUR BRANDS

#### 100% Employee Owned

© 2026 AKC Marketing. All Rights Reserved.Terms of Use | Privacy Policy | Terms of Sale

  * FILE TRANSFER
Brent Thomsen
Scott Holton


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Source: https://www.akcmarketing.com/our-work/billboard
Author: All rights reserved. Copyright © 2025 AKC Marketing

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