============================================================ TITLE: Data & Analytics Services: Connect Marketing to Revenue | Major Tom TYPE: article VERSION: 2 VERSION_ID: d00ddd9a-52c3-4176-903a-bdb7c4b00297 GENERATED_AT: 2026-03-17T00:05:49.368Z SUMMARY: Experience enterprise programmatic with transparency and control. Access premium inventory, robust attribution, and tailored strategies that drive results. AUTHOR: Major Tom DATE PUBLISHED: February 24, 2026 DATE MODIFIED: March 15, 2026 READING TIME: 9 min WORD COUNT: 1619 KEYWORDS: Data & Analytics Services, Connect Marketing to Revenue, Major Tom, Ways we can help SOURCE URL: https://www.majortom.com/services/enterprise-programmatic-ctv ============================================================ KEY TAKEAWAYS: * Problems smart programmatic solves * Ways we can help * Want to launch your brand into the future? Strap in and let's go! # Enterprise programmatic, built for clarity and control Run programmatic and CTV with full spend transparency, premium inventory access, and measurement tied to your business outcomes. ### What enterprise programmatic actually requires If you've outgrown what your current setup, or current agency, can handle, you'll recognize the signs. Platform numbers that don't reconcile with what the business is actually seeing. Tech fees you can't fully account for. Budget running across channels you can't properly attribute. And somewhere in the background, a CFO asking harder questions while your vendors tell you performance is fine. The fix isn't more campaigns. It's the right stack, the right data pipeline, and a partner who can connect the two. ## Problems smart programmatic solves ### Scale brings complexity that basic setups can't handle. As budgets grow, so does the gap between what platforms report and what the business actually sees. The right infrastructure: negotiated access, cross-channel attribution, and clean data pipelines is what turns increased spend into increased confidence rather than increased noise. ### Premium inventory isn't equally accessible to everyone. The best CTV and digital audio placements don't flow through the open marketplace at fair rates. Direct relationships with publishers like Disney, CNN, Spotify, and CBC mean better inventory quality, stronger brand safety, and pricing that reflects a genuine partnership, not another reseller margin. ### The gap between media & business performance. Reporting that lives inside platforms can't answer the questions leadership is asking. Connecting programmatic spend to pipeline, revenue, and customer value requires infrastructure most agencies don't build and most clients don't know to ask for. ### Common questions you might have about programmatic Most agencies access programmatic platforms through resellers, which adds cost and removes visibility. We hold a negotiated DV360 seat, which means lower tech fees, log-level reporting on every impression, and complete spend transparency. Combined with our Magnite ClearLine access and custom attribution infrastructure, we're built for clients who need to account for every dollar, not just report on it. Our programmatic clients typically manage between $50,000 and $2 million in monthly media spend. That said, the more important factor is whether the right infrastructure is in place to run it effectively, which is usually the first conversation we have. We use CM360 for cross-channel attribution, which deduplicates conversions across every channel we run. That means no platform double-counting and no conflicting reports. Everything traces back to a single, agreed source of truth. Yes. We can onboard data from your CDP, CRM, or existing data partnerships (including LiveRamp, Experian, and Nielsen) and activate it directly through DV360. Data governance and privacy compliance are built into the process from the start. Our programmatic infrastructure has been built and tested in some of the most compliance-heavy environments around, including finance, crypto, healthcare, and pharmaceutical. We have dedicated workflows for organizations with strict data privacy and compliance requirements. If your legal or compliance team needs to be involved early, we'd expect that and plan for it accordingly. ### When programmatic isn't working as hard as it should ### Your spend has scaled but confidence hasn't Bigger budgets should bring clearer answers. Instead they often bring more complexity, more conflicting reports, and more questions from leadership that your current setup can't cleanly answer. Scaling spend without scaling infrastructure is where confidence erodes. ### You're managing multiple partners with no unified view When channels optimise independently and report in isolation, no one owns total performance. Each vendor looks like it's winning. But the business isn't seeing it. A unified data infrastructure changes that conversation entirely. ### Why brands trust our programmatic team ## 20 Years of programmatic experience ## 8.5 Years, our average retention across media clients ## 45 Exclusive channel partners ## Ways we can help ### Programmatic strategy and buying We plan and run enterprise programmatic programmes across CTV, display, video, audio, and DOOH with a negotiated DV360 seat and direct publisher access through Magnite ClearLine that most agencies can't offer. ### Cross-channel attribution CM360 deduplication across every channel we run means clean, unified attribution and no competing dashboards. One source of truth that holds up outside the marketing team. ### First-party data activation We onboard your CRM, CDP, or data partnerships, including LiveRamp, Experian, and Nielsen, and activate them directly through DV360. Your media reaches the audiences your business has already identified, not a best guess built from third-party data. ### Data governance for regulated industries Brands in highly regulated industries like finance, healthcare, and pharmaceutical don't get the luxury of moving fast and fixing it later. We assign dedicated cross-functional teams and run documented, standardized workflows for tagging, QA, and optimization. So your first-party data stays protected and your campaigns stay compliant. ### Major Tom is far more strategic than other firms I’ve worked with — our daily work always ties back to the bigger goals. They provide clear reporting, and they did the research and discovery to understand what we needed before hitting the ground running. ### Adria Marquez, Motion Picture Association of America ### Director of Digital Communications ### Major Tom operates at a true enterprise level and understands what is required when supporting a national organization with complex needs and multiple stakeholders. Their team brings together strategy, UX, development, and technical expertise seamlessly. ### Jamie McCalman, Westland Insurance ### Senior Director of Marketing ### Major Tom has been a strong and reliable partner in driving digital media performance across Google, Meta, and third-party platforms. Their team brings a strategic, data-driven approach to every campaign, consistently optimizing toward performance results while remaining thoughtful about budget efficiency and channel mix. ### James Elmhirst, Branksome Hall ### Marketing Coordinator ### We highly value proactive communication and transparency, which are hallmarks of Major Tom's service. From Google Ads to Connected TV, their proficiency shines. ### Omer Iqbal, Petcurean ### VP Marketing & Franchise Recruitment ### Blog posts for you ### Digital sustainability: Measure and reduce your website’s footprint ### What effective marketing looks like under scrutiny ### 3 principles of a winning digital strategy (from 6 new Major Tom wins) ### Clients we believe in ### Related Case Studies ### Seneca College A digital recruitment campaign that saw a 198% increase in conversion rate ### Bakkt Precision targeting in regulated markets cuts B2B lead costs by 65% ### OUAI A paid media pivot boosted customer acquisition by 63% ## Want to launch your brand into the future? Strap in and let's go! ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://www.majortom.com/services/enterprise-programmatic-ctv Author: Major Tom Published: February 24, 2026 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.