============================================================ TITLE: UX UI | Designs That Converts | Major Tom TYPE: article VERSION: 2 VERSION_ID: 61df7bed-c21f-4ec1-b12e-63b83089ce6b GENERATED_AT: 2026-06-08T03:43:06.550Z SUMMARY: Your users want an easy experience and you want them to convert. We can guide them towards your goals and keep them coming back for more. AUTHOR: Major Tom DATE PUBLISHED: February 24, 2026 DATE MODIFIED: September 26, 2025 READING TIME: 6 min WORD COUNT: 1196 KEYWORDS: UX UI, Designs That Converts, Major Tom, Problems UX/UI design solves, Ways we can help SOURCE URL: https://www.majortom.com/services/ux-ui-design ============================================================ KEY TAKEAWAYS: * Problems UX/UI design solves * Ways we can help * Want to launch your brand into the future? Strap in and let's go! # Experience the true power of UX design Your users want an easy experience and you want them to convert. Our UX design experts will guide them towards your goals and keep them coming back for more. Make it easy to love you #### If your users can't engage with your website efficiently, they can't make decisions. When a user can't or won't interact with your web platform, they become alienated from your brand. They will leave without acting and find a competitor that offers easy access to a similar product or service. ## Problems UX/UI design solves ##### Lost traffic If new and past users can't move efficiently through your website, they will move on. ##### Low website ROI Your site may no longer represent your brand in a digital environment. You need a new look and a fresh perspective. ##### Poor user retention Users become frustrated when they can't accomplish their goals. Your website needs to guide their decisions, not hinder them. Win back your customers #### Common questions you might have about UX/UI design What kind of research goes into UI/UX planning? To accurately plan your site, we use Google Analytics, Nielsen reports, Hotjar heatmaps, user data, and information from your team within workshops. Do we need wireframes or we can go straight to designs? Wireframes are in your best interest. They help us plan the information architecture and content strategy for your site. They also allow us to test the experience before building something that doesn’t work effectively for users. Without these in place, we’ll spend more time and budget on the design phase. How long will this process take? Time in these projects is flexible. Occasionally, we can build your content in days, weeks, or months, depending on the complexity of requirements. The final timeline will depend on your copywriting resources, as that content will deliver the final user experience. Will you be considering Web Accessibility Guidelines? Yes, we always strive for a minimum of AA compliance. Also, Web Accessibility can open up your site to a huge audience of potential users. However, an external consultant would be required. #### You want to improve your user experiences. ##### Do you notice your users spend a lot of time on your site but don't convert? Your site may be lacking a proper user journey or flow of traffic for your users. This will lead them away from your goals and bring a less-than-intuitive experience. They will leave without converting. ##### Have you spent a lot of time developing your website but still aren't seeing conversions? We often see clients providing feedback based on their own bias, not their users. Sometimes, this can be solved with an in-depth look at your audience personas. #### Are you a good fit for this service? ##### You are willing to work collaboratively. ##### You are able to give honest, objective feedback about deliverables and designs. ##### You put your users first and don't make decisions through your own bias. Work with us ## Ways we can help ##### A site that considers your users first We take a deep dive into your audience personas, target markets, and user data to create a site that excites and engages your users. ##### Measurable results in user behavior and engagement All of our decisions are data-driven and we'll provide you with the how, why, and what for every choice we make. ##### A site that serves your business goals Our designs are created with your end goals in mind. Your final site will convert users for years to come. ### Love working with the extremely knowledgeable and friendly Major Tom team. Results are fast and effective. #### Linda Poole, Vancouver Cherry Blossom Festival #### Founder & Creative Director ### They were pivotal in achieving our vision of a mobile-first, user friendly, structurally sound, bilingual, and scalable site. #### Jeanette LeBlanc, Little Potato Company #### Digital Content Manager ### Their expertise and customer service are Major Tom’s most valuable qualities. We’re continually impressed with the quick delivery and high quality during every stage of the project. #### Shawn MacInnes, Canuck Place Children's Hospice #### Manager, Marketing & Communications ### Blog posts for you May 19, 2026 - MARKETING #### Measurement debt: The quiet tax on every marketing decision you make May 13, 2026 - MARKETING #### The role of programmatic ads in modern digital advertising Apr 21, 2026 - MARKETING #### Your website is being read by AI before your customers get there #### Clients we believe in ### Related Case Studies Mission Hill A 99% increase in website sessions by cultivating a user-centered design #### Mission Hill A 99% increase in website sessions by cultivating a user-centered design Orkin A balance between SEO and an intuitive UX lead to a 54% increase in revenue A balance between SEO and an intuitive UX lead to a 54% increase in revenue Hollyburn Properties A user-centric website bringing on a 78% increase in organic traffic #### Hollyburn Properties A user-centric website bringing on a 78% increase in organic traffic ## Want to launch your brand into the future? Strap in and let's go! Get started ------------------------------------------------------------ FREQUENTLY ASKED QUESTIONS: Q: Do you notice your users spend a lot of time on your site but don't convert? A: Your site may be lacking a proper user journey or flow of traffic for your users. This will lead them away from your goals and bring a less-than-intuitive experience. They will leave without converting. Q: Have you spent a lot of time developing your website but still aren't seeing conversions? A: We often see clients providing feedback based on their own bias, not their users. Sometimes, this can be solved with an in-depth look at your audience personas. Are you a good fit for this service? 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us Are you a good fit for this service? 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us Are you a good fit for this service? 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us Are you a good fit for this service? 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us Are you a good fit for this service? 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us Are you a good fit for this service? Are you a good fit for this service? Q: Are you a good fit for this service? A: 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us 1 You are willing to work collaboratively. 2 You are able to give honest, objective feedback about deliverables and designs. 3 You put your users first and don't make decisions through your own bias. Work with us 1 You are willing to work collaboratively. 1 You are willing to work collaboratively. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://www.majortom.com/services/ux-ui-design Author: Major Tom Published: February 24, 2026 This content is provided for informational purposes. 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