--- title: "Social Media | Fuel Your Social Media Growth | Major Tom" description: "If you want ongoing social returns, you need a system that does it all, from paid media to strategy to big picture goals, and beyond. Major Tom can help." type: article version: 2 version_id: "6fb9d439-f2ae-492e-957d-7feda0cc9112" generated_at: "2026-06-08T03:36:53.151Z" author: "Major Tom" date_published: "2026-05-19" date_modified: "2025-09-26T23:21:49.128Z" language: en reading_time: "7 min" word_count: 1312 keywords: ["Social Media", "Major Tom", "Ways we can help"] url: "https://www.majortom.com/services/social-media" --- # Social Media | Fuel Your Social Media Growth | Major Tom > If you want ongoing social returns, you need a system that does it all, from paid media to strategy to big picture goals, and beyond. Major Tom can help. ## Key Takeaways - Problems a social media strategy solves - Ways we can help - Want to launch your brand into the future? Strap in and let's go! ## Contents - [Problems a social media strategy solves](#problems-a-social-media-strategy-solves) - [Ways we can help](#ways-we-can-help) - [Want to launch your brand into the future? Strap in and let's go!](#want-to-launch-your-brand-into-the-future-strap-in-and-let-s-go) # Your gateway to influential social media success Organic content inspires connection, but performance tactics deliver results. If you want ongoing social returns, you need a system that does it all, from paid media to strategy to big-picture goals, and beyond. [Engage your customers](https://www.majortom.com/contact-us?hsLang=en "Engage your customers") #### Without a comprehensive strategy, you waste time, resources, and budget. Social media isn't a one-way street. You need to stay on top of trends, strategically place your budget, and [create high-quality content](/services/content-marketing?hsLang=en) on an ongoing basis. If you miss the mark, you risk losing your customers and weakening your reputation. ## Problems a social media strategy solves ##### Lack of engagement Modern customers expect communication, value-driven content, and customer service. ##### Limited resources A poorly managed or inconsistent social presence displays apathy or superficiality. ##### Stunted growth If you're looking for ongoing growth, you need a strategy that moves beyond organic content. [Improve your reach](https://www.majortom.com/contact-us?hsLang=en "Improve your reach") #### 5 steps to improve your marketing ROI Get your copy of the playbook now! #### Common questions you might have about social media  What does ROI look like with social media? Likes and follows don't prove returns. We focus on aligning your social media goals with your business goals to improve every aspect of your [digital system](/services/digital-strategy?hsLang=en). How do we gain more followers? There is no silver bullet solution to community growth. It takes a lot of time, effort, and commitment to grow and retain a community of followers. Community growth is the result of the following tactics: - Quality (value-based) content - Regular posting cadence - Community engagement - Community outreach - Feature experimentation (Stories or IGTV, Reels, etc.)  - Collaborations (influencers or other brands) - Contesting Do I need both paid and organic content to be successful? How do they work together? Combining paid and organic efforts is the best way to grow your audience. Paid social amplifies audience growth bringing your message to the right people, faster. Organic growth takes longer but keeps your audience engaged even after you've reached them. * * * #### You want to see returns from your social efforts. ##### Are you worried your investment isn't paying off? You won't see growth if your social media is done ad-hock in your free time, or if your team members don't have the required expertise. If social doesn't mesh with your larger [content marketing system](/services/content-marketing?hsLang=en), it can't promote your business goals. ##### Do you feel stunted in your organic growth and unsure how to execute a paid strategy? Your social media is part of a larger system, one that includes your [website](/services/wordpress-development?hsLang=en), [email marketing](/services/klaviyo?hsLang=en), and [customer acquisition](/services/customer-journey?hsLang=en) goals. Paid strategies and boosting elevate your organic content and increase traffic to the rest of your ecosystem. * * * #### Are you a good fit for this service? 1 ##### You enjoy a collaborative approach to working with agencies. 2 ##### You are responsive and available for quick approvals. 3 ##### You are willing to invest a minimum of 15k and scale your strategy as needed. 4 ##### You're open to testing new strategies and content types. 5 ##### You have clear, realistic goals or you're willing to work collaboratively to discover and define them. [Work with us](https://www.majortom.com/contact-us?hsLang=en "Work with us") ## Ways we can help ##### Ongoing direction We will provide a strategy that includes your audience needs and competitor research, along with platform recommendations based on your goals and budget. [Find your direction](https://www.majortom.com/contact-us?hsLang=en "Find your direction") ##### Clear reporting Organizational platforms such as AirTable, Hootsuite, and Later ensure you have full access to your content and results. [Let's get organized](https://www.majortom.com/contact-us?hsLang=en "Let's get organized") ##### Comprehensive content We take a strategic approach to content that provides ongoing testing, reporting, and optimization. Supporting services, such as community management and creative, can be scaled up or down to fit your needs. [Ready to start?](https://www.majortom.com/contact-us?hsLang=en "Ready to start?") ### They really understand the digital space, and they’re always up to date on the latest trends. #### Brad Bissonnette, COBS Bread #### VP Marketing & Franchise Recruitment ### We were attracted by their willingness to experiment, their ability to understand our business and their ability to move quickly. #### Jon Cartwright, Zolo Realty #### Chief Growth Officer ### We've worked with Major Tom for almost a decade and have been extremely impressed with the high level of service they consistently provide. #### Natasha Eng, Blanche Macdonald #### Social Media and Marketing Director ### They really understand the digital space, and they’re always up to date on the latest trends. #### Brad Bissonnette, COBS Bread #### VP Marketing & Franchise Recruitment ### We were attracted by their willingness to experiment, their ability to understand our business and their ability to move quickly. #### Jon Cartwright, Zolo Realty #### Chief Growth Officer ### We've worked with Major Tom for almost a decade and have been extremely impressed with the high level of service they consistently provide. #### Natasha Eng, Blanche Macdonald #### Social Media and Marketing Director ### They really understand the digital space, and they’re always up to date on the latest trends. #### Brad Bissonnette, COBS Bread #### VP Marketing & Franchise Recruitment ### Blog posts for you [](https://www.majortom.com/mercury-blog/measurement-debt-the-quiet-tax-on-every-marketing-decision-you-make?hsLang=en "Read More") May 19, 2026 - [MARKETING](https://www.majortom.com/mercury-blog/tag/marketing?hsLang=en) #### [Measurement debt: The quiet tax on every marketing decision you make](https://www.majortom.com/mercury-blog/measurement-debt-the-quiet-tax-on-every-marketing-decision-you-make?hsLang=en "Read More") [](https://www.majortom.com/mercury-blog/programmatic-ads-digital-advertising?hsLang=en "Read More") May 13, 2026 - [MARKETING](https://www.majortom.com/mercury-blog/tag/marketing?hsLang=en) #### [The role of programmatic ads in modern digital advertising](https://www.majortom.com/mercury-blog/programmatic-ads-digital-advertising?hsLang=en "Read More") [](https://www.majortom.com/mercury-blog/your-website-is-being-read-by-ai-before-your-customers-get-there?hsLang=en "Read More") Apr 21, 2026 - [MARKETING](https://www.majortom.com/mercury-blog/tag/marketing?hsLang=en) #### [Your website is being read by AI before your customers get there](https://www.majortom.com/mercury-blog/your-website-is-being-read-by-ai-before-your-customers-get-there?hsLang=en "Read More") * * * #### Clients we believe in * * * ### Related Case Studies [ #### JAYU A community-focused social media strategy that boosted link clicks by 25% ](https://www.majortom.com/work/jayu-a-community-focused-social-media-strategy-that-boosted-link-clicks-by-25?hsLang=en) [ #### Giants of Africa An organic social campaign built to connect with millions ](https://www.majortom.com/work/giants-of-africa-organic-social-campaign-built-to-connect-with-millions?hsLang=en) [ #### Milk Makeup A paid social media campaign net an 860% increase YoY in new site users ](https://www.majortom.com/work/milk-makeup-an-ecommerce-makeover-to-engage-with-customers?hsLang=en) ## Want to launch your brand into the future? Strap in and let's go! [Get started](https://www.majortom.com/contact-us?hsLang=en "Get started") --- ## Frequently Asked Questions ### Are you worried your investment isn't paying off? You won't see growth if your social media is done ad-hock in your free time, or if your team members don't have the required expertise. If social doesn't mesh with your larger content marketing system, it can't promote your business goals. ### Do you feel stunted in your organic growth and unsure how to execute a paid strategy? Your social media is part of a larger system, one that includes your website, email marketing, and customer acquisition goals. Paid strategies and boosting elevate your organic content and increase traffic to the rest of your ecosystem. Are you a good fit for this service? 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us Are you a good fit for this service? 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us Are you a good fit for this service? 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us Are you a good fit for this service? 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us Are you a good fit for this service? 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us Are you a good fit for this service? Are you a good fit for this service? ### Are you a good fit for this service? 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us 1 You enjoy a collaborative approach to working with agencies. 2 You are responsive and available for quick approvals. 3 You are willing to invest a minimum of 15k and scale your strategy as needed. 4 You're open to testing new strategies and content types. 5 You have clear, realistic goals or you're willing to work collaboratively to discover and define them. Work with us 1 You enjoy a collaborative approach to working with agencies. 1 You enjoy a collaborative approach to working with agencies. --- ## About This Content **Source:** [Social Media | Fuel Your Social Media Growth | Major Tom](https://www.majortom.com/services/social-media) **Author:** Major Tom **Published:** May 19, 2026 *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*