============================================================ TITLE: Audience Identification + Activation TYPE: article VERSION: 1 VERSION_ID: 6b7bb51d-0a37-4334-a5e1-95f8e5f9afba GENERATED_AT: 2026-02-27T17:47:59.401Z SUMMARY: B2B data, programmatic ads, customer acquisition strategy, persona development and more with Anteriad's Audience Identification and Activation solutions. AUTHOR: detailed contact information READING TIME: 4 min WORD COUNT: 745 KEYWORDS: Real reviews from real users., Anteriad B2B Data, Use Cases SOURCE URL: https://anteriad.com/audience-identification-activation ============================================================ KEY TAKEAWAYS: * Real reviews from real users. * Anteriad B2B Data * Anteriad Programmatic Audiences * Use Cases * Ready to get started? # Audience Identification + Activation ### Your target audience, perfected by data. Identify your best-fit accounts and activate the full buying committee inside each one. We'll tailor the solution and support level to fit your needs. Looking for advanced marketing analytics, digital campaign execution and support, personalized outreach or a platform to unify your efforts? We can help. ## Real reviews from real users. Read all the Anteriad reviews on g2.com ### A valued partner for many years The team at Anteriad is excellent to work with. I've also appreciated the transparency with regard to how they append data and information as it becomes available. ### Great partnership The Anteriad team are amazing to work with - very helpful and responsive, also give good recommendations for audience targeting and campaign best practices. ### Excellent Service and Quality Results They never fail to drive excellent results for my team and consequently our clients. Great match rates and audience sizes and detailed response to briefs. Identify and target the right buyer with proprietary, privacy-compliant global B2B data. Get access to intent, technographic, firmographic, and contact data along with a membership co-op, identity resolution, data management and advanced audience selection. * Precise targeting and audience confidence: Identify and engage your ideal buyers with pinpoint accuracy, backed by detailed contact information, social validations, and insights into purchasing behavior. * Seamless integration: Effortlessly access diverse audience selects and fill in data gaps with ease. * Advanced data hygiene: Ensure that your data is consistently clean, updated, and accurate with AI-driven techniques.​ * Real-time optimization: Drive campaigns forward instantly with actionable insights on intent, response, and purchase behavior.​ * Unparalleled scale and accuracy: Tap into over 2,500 sources and 180 million global contacts with an impressive 90% accuracy rate. * Ownership and speed: Take full control of your data and deploy campaigns swiftly with ownership and quick processing.​ * Premium data quality: Enhance your campaigns with industry-leading processing and AI analysis for superior data quality * Effortless scalability: Expand your marketing seamlessly with ready-to-scale solutions tailored to your needs. Elevate your reach and enhance campaigns with programmatic marketing that is fueled by high-quality data. Based on your campaign goals, get access to always-on or custom B2B audiences. * Enhanced targeting: Harness ABM, Lead Response Retargeting, Behavioral, Contextual, Radial, and Geotargeting for precise ad delivery across various platforms and devices. Reach highly engaged audiences using our proprietary intent signals. * Dynamic audience options: Access syndicated and customized audiences to enhance your targeting efforts. Enrich your datasets with data appending for comprehensive precision. * Fully integrated campaigns: Launch responsive campaigns across multiple channels tailored specifically to your target audiences. * B2B intent data advantage: Connect with engaged audiences using our proprietary intent signals and accelerate sales cycles with over 1,000 intent segments. Leverage our live online taxonomy for strategic campaign planning. * Deep customer journey insights: Understand buyer journeys by leveraging impactful personas. * Data confidence: Ensure compliance and security through our identity resolution methodology, prioritizing data privacy and industry standards. ### Working with Anteriad, OpenText experienced: * 25% increase in Inquiry to Marketing Qualified Lead (MQL) conversion * 30% increase in MQL to Sales Qualified Lead (SQL) conversion * 6x ROI over previous in-market content and audience recommendations ## Use Cases ### New Customer Acquisition ### Persona Development ### Improve Programmatic Performance ### Data Monetization, Licensing, & Enrichment ### Our data powers: * Lead generation * Account-based marketing (ABM) * Buying group identification & targeting * Multi-channel campaigns * Data licensing * Customer acquisition * Data hygiene and enrichment * Digital audiences * Display advertising * Site retention and reactivation ### B2B Marketing Success Putting our data to the test, Casual IQ saw 52% higher click-through rate and 52.5% lower cost per acquisition.We believe in the power of our data but wanted to put it to the test and prove it. We ran a test with Casual IQ to compare. ## Ready to get started? ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://anteriad.com/audience-identification-activation Author: detailed contact information This content is provided for informational purposes. Please visit the original source for the most up-to-date information.