--- title: "The Point - Blog" description: "From marketing trends to best practices, we'll share what entrepreneurs need to know to grow their businesses. Join us." type: article version: 7 version_id: "fe05f8e2-66ed-4c70-8307-8d73d06a2e6b" generated_at: "2026-05-26T00:53:26.358Z" author: "Jen Best:" date_published: "2026-05-18" language: en reading_time: "5 min" word_count: 998 url: "https://coppercompassgroup.com/blog" --- # The Point - Blog > From marketing trends to best practices, we'll share what entrepreneurs need to know to grow their businesses. Join us. ## Key Takeaways - Marketing Trends and Views - Why Today's Small Businesses Are Winning With Less - Here’s When New Businesses Get Marketing Wrong (and How to Avoid It) - The HubSpot Features Every Small Business Should Be Using - The Difference Between Marketing Strategy and Marketing Activity # The Point #### Marketing Trends and Views ##### Get Blog Updates in Your Inbox [](https://coppercompassgroup.com/blog/why-todays-small-businesses-are-winning-with-less) 4 min read #### [Why Today's Small Businesses Are Winning With Less](https://coppercompassgroup.com/blog/why-todays-small-businesses-are-winning-with-less) [Jen Best:](https://coppercompassgroup.com/blog/author/jen-best) May 18, 2026 4:40:56 PM I hear some version of the same concern from almost every small business owner I meet. They look at the companies they're competing against, see bigger teams and bigger budgets, and assume they're at a disadvantage. I get it. For a long time, that... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [hubspot](https://coppercompassgroup.com/blog/tag/hubspot) [Read More](https://coppercompassgroup.com/blog/why-todays-small-businesses-are-winning-with-less) [](https://coppercompassgroup.com/blog/heres-when-new-businesses-get-marketing-wrong-and-how-to-avoid-it) 3 min read #### [Here’s When New Businesses Get Marketing Wrong (and How to Avoid It)](https://coppercompassgroup.com/blog/heres-when-new-businesses-get-marketing-wrong-and-how-to-avoid-it) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): May 5, 2026 9:15:00 AM You're an entrepreneur who just launched your new business, and wow, the energy is palpable. You put your brand out there, post on social media, and... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [Read More](https://coppercompassgroup.com/blog/heres-when-new-businesses-get-marketing-wrong-and-how-to-avoid-it) [](https://coppercompassgroup.com/blog/the-hubspot-features-every-small-business-should-be-using) 4 min read #### [The HubSpot Features Every Small Business Should Be Using](https://coppercompassgroup.com/blog/the-hubspot-features-every-small-business-should-be-using) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Apr 21, 2026 7:14:59 AM Most small businesses that use HubSpot are using a fraction of what it can do for them. That is not a criticism. It is a pattern I see regularly, and... [hubspot](https://coppercompassgroup.com/blog/tag/hubspot) [Read More](https://coppercompassgroup.com/blog/the-hubspot-features-every-small-business-should-be-using) [](https://coppercompassgroup.com/blog/difference-between-marketing-strategy-and-marketing-activity) 3 min read #### [The Difference Between Marketing Strategy and Marketing Activity](https://coppercompassgroup.com/blog/difference-between-marketing-strategy-and-marketing-activity) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Apr 15, 2026 8:29:00 AM If you have ever finished a week scheduling posts, sending emails, and running ads, and you still felt like nothing was really moving, you've already... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [Read More](https://coppercompassgroup.com/blog/difference-between-marketing-strategy-and-marketing-activity) [](https://coppercompassgroup.com/blog/why-thought-leadership-matters-ai-search) 5 min read #### [Why Thought Leadership Matters More in AI Search](https://coppercompassgroup.com/blog/why-thought-leadership-matters-ai-search) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Apr 7, 2026 7:30:00 AM Something fundamental has shifted in the way people find information, and most small businesses have not yet caught up to what it means for their... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [artificial intelligence](https://coppercompassgroup.com/blog/tag/artificial-intelligence) [Read More](https://coppercompassgroup.com/blog/why-thought-leadership-matters-ai-search) [](https://coppercompassgroup.com/blog/rewriting-the-marketing-job-description) 4 min read #### [AI Isn't Replacing Marketers. It's Rewriting the Job Description.](https://coppercompassgroup.com/blog/rewriting-the-marketing-job-description) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Mar 31, 2026 6:52:27 PM There is a story that has been circulating in marketing circles for the past two years, and it is causing a lot of unnecessary anxiety. The story... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [artificial intelligence](https://coppercompassgroup.com/blog/tag/artificial-intelligence) [Read More](https://coppercompassgroup.com/blog/rewriting-the-marketing-job-description) [](https://coppercompassgroup.com/blog/4-signs-its-time-to-stop-diy-ing-your-marketing) 4 min read #### [4 Signs It’s Time to Stop DIY-ing Your Marketing](https://coppercompassgroup.com/blog/4-signs-its-time-to-stop-diy-ing-your-marketing) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Mar 26, 2026 11:00:00 AM If you’re a small business owner, there’s a good chance you started out doing your own marketing. You wrote the first version of your website. You... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [Read More](https://coppercompassgroup.com/blog/4-signs-its-time-to-stop-diy-ing-your-marketing) [](https://coppercompassgroup.com/blog/why-marketing-in-2026-needs-a-loop-not-a-funnel) 3 min read #### [Why Marketing in 2026 Needs a Loop (Not a Funnel)](https://coppercompassgroup.com/blog/why-marketing-in-2026-needs-a-loop-not-a-funnel) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Mar 9, 2026 9:00:00 AM Customer relationships are not a one and done thing. Marketers spend a lot of time and money herding leads into a funnel, so why let them slip away... [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [hubspot](https://coppercompassgroup.com/blog/tag/hubspot) [Read More](https://coppercompassgroup.com/blog/why-marketing-in-2026-needs-a-loop-not-a-funnel) [](https://coppercompassgroup.com/blog/big-dreams-little-budgets-and-the-messy-middle-a-launch-story) 2 min read #### [Big Dreams, Little Budgets and the Messy Middle: A Launch Story](https://coppercompassgroup.com/blog/big-dreams-little-budgets-and-the-messy-middle-a-launch-story) [Jen Best](https://coppercompassgroup.com/blog/author/jen-best): Feb 24, 2026 11:15:11 AM Reaching the next level is an exciting time for any entrepreneur. Big dreams, little budgets, and no shortage of tasks to do before you can really... [company news](https://coppercompassgroup.com/blog/tag/company-news) [marketing strategy](https://coppercompassgroup.com/blog/tag/marketing-strategy) [Read More](https://coppercompassgroup.com/blog/big-dreams-little-budgets-and-the-messy-middle-a-launch-story) --- ## About This Content **Source:** [The Point - Blog](https://coppercompassgroup.com/blog) **Author:** Jen Best: **Published:** May 18, 2026 *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*