============================================================ TITLE: The Point - Blog TYPE: article VERSION: 7 VERSION_ID: fe05f8e2-66ed-4c70-8307-8d73d06a2e6b GENERATED_AT: 2026-05-26T00:53:26.358Z SUMMARY: From marketing trends to best practices, we'll share what entrepreneurs need to know to grow their businesses. Join us. AUTHOR: Jen Best: DATE PUBLISHED: May 18, 2026 READING TIME: 5 min WORD COUNT: 998 SOURCE URL: https://coppercompassgroup.com/blog ============================================================ KEY TAKEAWAYS: * Marketing Trends and Views * Why Today's Small Businesses Are Winning With Less * Here’s When New Businesses Get Marketing Wrong (and How to Avoid It) * The HubSpot Features Every Small Business Should Be Using * The Difference Between Marketing Strategy and Marketing Activity #### Marketing Trends and Views ##### Get Blog Updates in Your Inbox 4 min read #### Why Today's Small Businesses Are Winning With Less Jen Best: May 18, 2026 4:40:56 PM I hear some version of the same concern from almost every small business owner I meet. They look at the companies they're competing against, see bigger teams and bigger budgets, and assume they're at a disadvantage. I get it. For a long time, that... marketing strategy hubspot 3 min read #### Here’s When New Businesses Get Marketing Wrong (and How to Avoid It) Jen Best: May 5, 2026 9:15:00 AM You're an entrepreneur who just launched your new business, and wow, the energy is palpable. You put your brand out there, post on social media, and... marketing strategy #### The HubSpot Features Every Small Business Should Be Using Jen Best: Apr 21, 2026 7:14:59 AM Most small businesses that use HubSpot are using a fraction of what it can do for them. That is not a criticism. It is a pattern I see regularly, and... #### The Difference Between Marketing Strategy and Marketing Activity Jen Best: Apr 15, 2026 8:29:00 AM If you have ever finished a week scheduling posts, sending emails, and running ads, and you still felt like nothing was really moving, you've already... 5 min read #### Why Thought Leadership Matters More in AI Search Jen Best: Apr 7, 2026 7:30:00 AM Something fundamental has shifted in the way people find information, and most small businesses have not yet caught up to what it means for their... marketing strategy artificial intelligence #### AI Isn't Replacing Marketers. It's Rewriting the Job Description. Jen Best: Mar 31, 2026 6:52:27 PM There is a story that has been circulating in marketing circles for the past two years, and it is causing a lot of unnecessary anxiety. The story... #### 4 Signs It’s Time to Stop DIY-ing Your Marketing Jen Best: Mar 26, 2026 11:00:00 AM If you’re a small business owner, there’s a good chance you started out doing your own marketing. You wrote the first version of your website. You... #### Why Marketing in 2026 Needs a Loop (Not a Funnel) Jen Best: Mar 9, 2026 9:00:00 AM Customer relationships are not a one and done thing. Marketers spend a lot of time and money herding leads into a funnel, so why let them slip away... marketing strategy hubspot 2 min read #### Big Dreams, Little Budgets and the Messy Middle: A Launch Story Jen Best: Feb 24, 2026 11:15:11 AM Reaching the next level is an exciting time for any entrepreneur. Big dreams, little budgets, and no shortage of tasks to do before you can really... company news marketing strategy ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://coppercompassgroup.com/blog Author: Jen Best: Published: May 18, 2026 This content is provided for informational purposes. Please visit the original source for the most up-to-date information.