============================================================ TITLE: Our Approach to Credibility TYPE: article VERSION: 6 VERSION_ID: 037a466e-85a6-4470-a860-57b0de47fb9a GENERATED_AT: 2026-06-02T20:36:03.107Z READING TIME: 12 min WORD COUNT: 2318 KEYWORDS: How We're Raising Awareness SOURCE URL: https://amicredible.ai/our-approach ============================================================ KEY TAKEAWAYS: * Embracing a Scientific Approach * We Did the Research. Here's What We Learned. * How We're Raising Awareness * Our Mission This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy. If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked. # A credibility layer based on science, not popularity. ## We're building to meet a need that's already been identified by users, by the market, and by the institutions we're designed to serve. Here's how we'll do it. Request Information Dan Nottingham, founder of AmICredible Embracing a Scientific Approach Before our founder envisioned AmICredible, and before his 15 years in healthcare technology and product strategy, Dan was trained as a physicist. That's where he learned the discipline of the scientific method. Today, the scientific method shapes how we approach the challenge of misinformation.This way of thinking doesn’t stay in the lab, it becomes how you approach problems. It shapes how you evaluate claims, and how you separate what feels right from what can actually be supported by evidence.That lens is the reason that we see today’s information crisis differently than most people. In physics, you don't accept a result just because someone stated it confidently. The scientific method, at its core, is a way to evaluate claims against evidence systematically and transparently. AmICredible applies that same logic at scale. It gives anyone, regardless of their background, a way to test a claim, trace it to its sources, and understand how well it holds up before they amplify it. ## Embracing a Scientific Approach Before our founder envisioned AmICredible, and before his 15 years in healthcare technology and product strategy, Dan was trained as a physicist. That's where he learned the discipline of the scientific method. Today, the scientific method shapes how we approach the challenge of misinformation.This way of thinking doesn’t stay in the lab, it becomes how you approach problems. It shapes how you evaluate claims, and how you separate what feels right from what can actually be supported by evidence.That lens is the reason that we see today’s information crisis differently than most people. In physics, you don't accept a result just because someone stated it confidently. The scientific method, at its core, is a way to evaluate claims against evidence systematically and transparently. AmICredible applies that same logic at scale. It gives anyone, regardless of their background, a way to test a claim, trace it to its sources, and understand how well it holds up before they amplify it. ## We Did the Research. Here's What We Learned. A December 2025 survey of 300+ respondents validated demand for a dedicated credibility intelligence platform, distinct from existing fact-checkers. Users expressed a clear need for multi-dimensional evaluation, not just claim verification. ### Market Readiness 80.1% of respondents said they would use a credibility tool like AmICredible. ### Revenue Potential 64.5% said they are willing to pay for a credibility tool. ### Existing Behavior 66.4% already cross-check AI tools against each other, showing sophisticated verification behavior. ### Journalism Newsrooms are under pressure to verify faster and publish responsibly with institutional accountability for what they publish. Credibility infrastructure is a newsroom need, not a nice-to-have. K–12 and higher education institutions are facing a generation of students who lack structured frameworks for evaluating information. Critical thinking is now a core curriculum priority at scale. ### Now is the Time AI-generated content has accelerated the credibility problem to crisis velocity. ## How We're Raising Awareness THOUGHT LEADERSHIP: Published in Forbes Communications Council, establishing the organization’s authority in credibility, trust, and communications. June 2026: TITLE PENDINGAugust 2025: Our Communications Have a Credibility Problem ACADEMIC ALIGNMENT: In active conversations with multiple universities about joint research partnerships. Academic collaboration positions AmICredible at the intersection of applied AI and credibility science. PLATFORM: AmICredible is an operational proof-of-concept application with real-world test cases demonstrating the four-dimension credibility framework in action. We're not pitching a concept; we're prepared to scale a working product. CATEGORY OF ONE: We go beyond fact-checking, because credibility encompasses accuracy, source reliability, precision of language, and contextual completeness. Legacy fact-checkers address one dimension. AmICredible addresses all four. Our Mission We believe today’s fact-checking process is insufficient, time consuming, and reactive. We need a proactive solution when content is first created. By applying a multifactorial approach using multiple LLMs, AmICredible provides an objective analysis, sources, scoring and recommendations in seconds. Working seamlessly within today’s leading platforms, AmICredible integrates a credibility layer into everywhere content is created. ## Our Mission We believe today’s fact-checking process is insufficient, time consuming, and reactive. We need a proactive solution when content is first created. By applying a multifactorial approach using multiple LLMs, AmICredible provides an objective analysis, sources, scoring and recommendations in seconds. Working seamlessly within today’s leading platforms, AmICredible integrates a credibility layer into everywhere content is created. ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://amicredible.ai/our-approach This content is provided for informational purposes. Please visit the original source for the most up-to-date information.