--- title: "How Digital Marketing Broke All-Time Sales Records For A 50+ Year-Old Company" description: "Discover how Smiley's Glass achieved record sales through a comprehensive digital marketing strategy, driving engagement and growth in a competitive market." type: article version: 1 version_id: "115ca53b-31d2-47e3-8538-0526bc632dcb" generated_at: "2026-07-05T22:42:45.161Z" language: en reading_time: "7 min" word_count: 1348 keywords: ["How Digital Marketing Broke All", "Time Sales Records For A 50+ Year", "Old Company"] url: "https://advantebcs.com/case-studies/how-digital-marketing-broke-all-time-sales-records" --- # How Digital Marketing Broke All-Time Sales Records For A 50+ Year-Old Company > Discover how Smiley's Glass achieved record sales through a comprehensive digital marketing strategy, driving engagement and growth in a competitive market. ## Key Takeaways - The Client & The Challenge - Our Approach & Strategic Expertise - The Results # How Digital Marketing Broke All-Time Sales Records For A 50+ Year-Old Company For over five decades, Smiley’s Glass established its reputation as a trusted provider of mobile auto glass repair, primarily leveraging radio advertising. When digital engagement presented new challenges, Advanté-BCS introduced a comprehensive Digital Presence Builder strategy. As a result, Smiley’s Glass saw a 22% growth in website traffic, a 27% improvement in bounce rates, and achieved back-to-back sales records in both 2018 and 2019 as well as success throughout the tough year of 2020. This demonstrates the measurable impact of our digital marketing expertise for established local businesses. Study Written: 2021 Client: Smiley's Glass Service Date: 2016 - Present Website: [www.smileysglass.com](https://www.smileysglass.com) [Download Case Study](https://advantebcs.com/hubfs/Advante-BCS_Case-Study_Smileys-Glass.pdf.pdf) ### The Client & The Challenge ##### About the Client: Trusted Local Expertise Smiley’s Glass is a family-owned mobile auto glass repair provider serving Richmond, VA, since 1963. With decades of industry leadership, Smiley’s Glass offers advanced solutions, including lane departure and collision avoidance system calibration, to ensure comprehensive, safety-focused service for their customers. ##### The Challenge: Transforming Reputation into Digital Results While Smiley’s Glass had an established reputation built through radio advertising and exceptional local service, digital marketing efforts had not generated qualified leads or sustained growth. Prior initiatives, such as Google Ads and outsourced social media management, failed to deliver consistent quote requests, underscoring the need for an integrated digital strategy that could translate offline credibility to online performance. ### Our Approach & Strategic Expertise ##### Identifying the Gaps: Disconnected Digital Efforts Upon partnering with Smiley’s Glass for [website hosting and support](/services/website-hosting-and-support), Advanté-BCS conducted a thorough assessment and recognized that disjointed digital tactics were limiting both visibility and lead generation. An opportunity emerged to create a cohesive, measurable strategy that would unify all digital activities and align them with the client’s well-established local brand. ##### Integrated Solution: [Digital Presence Builder Program](/services/bundles/digital-presence-builder) Launched in February 2017, Advanté-BCS introduced a comprehensive strategy focused on driving measurable business outcomes: - **Unified Digital Strategy**: Coordinated Google Ads, Facebook Ads, and social media management to establish message consistency and maximize reach across platforms. - **SEO and Content Development**: Developed targeted, SEO-optimized blog content to increase local search visibility and engage potential customers. - **Video Marketing Expansion**: Created and distributed video assets, leveraging themes from successful radio campaigns, to extend brand reach and increase engagement on digital channels. - **Data-Driven Tracking & Reporting**: Implemented transparent performance measurement systems to track quote requests, phone calls, and digital engagement, ensuring all activities contributed to business growth. ### The Results ##### Accelerated Sales Growth The integrated approach produced a significant and sustained increase in qualified leads: - Set new **all-time records for annual sales in both 2018 and 2019**, marking historic revenue achievements for Smiley’s Glass. - Maintained high performance in 2020, **ranking among the top three sales years for the company** despite challenging market conditions. ##### Strengthened Digital Presence and Engagement Strategic enhancements delivered measurable improvements across key digital channels: - **Increased website traffic by 22% in 2018**, with a 27% reduction in bounce rate, indicating stronger user engagement and more qualified site visits. ##### Expanded Reach and Customer Interaction - Google Ads: **Generated over 2 million targeted impressions** and facilitated 182,000+ direct customer interactions. - Facebook Advertising: **Achieved 1.2 million impressions**, connecting with more than 132,000 local prospects. - Video Campaigns: Attained more than **40,000 YouTube views and nearly 50,000 Facebook video views** within the first year. These results highlight the value of a unified, data-driven approach to digital marketing. By aligning proven tactics with Smiley’s Glass’s trusted reputation, Advanté-BCS delivered tangible growth, stronger local visibility, and sustained business success.  ##### 2017 To 2021 Google Ads Performance - 2,1669,619 Impressions - 37, 556 Clicks - 8,212 Phone call - 10,271 Conversions > We first started working with Advanté-BCS in 2016 for website hosting. Starting in 2017, we've had them managing all of our Digital Marketing efforts, and the results have been exceptional! Thanks to their Digital Presence Builder plan, we've seen a steady stream of new customers and have set sales records in 2018, 2019, and even throughout the tough year of 2020. Sandra Smiley Carrique President, Smiley's Glass ### Ready to break your company's sales records? [Start Your Digital Presence Builder Plan](https://advantebcs.com/request-a-quote) --- ## About This Content **Source:** [How Digital Marketing Broke All-Time Sales Records For A 50+ Year-Old Company](https://advantebcs.com/case-studies/how-digital-marketing-broke-all-time-sales-records) *This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*