---
title: "Red Hat Automates Renewal Journeys with Cleverbridge | Cleverbridge"
description: "Learn how Red Hat automated renewal communications to its customer base, improving satisfaction and operational efficiency. Read the full story today."
type: article
version: 1
version_id: "7dad76d6-66b8-4ba1-9ce2-8ebabe1615c7"
generated_at: "2026-10-09T14:17:09.275Z"
author: "open rates"
language: en
reading_time: "3 min"
word_count: 440
keywords: ["Share this story", "Explore more client stories", "Convert. Grow. Retain."]
url: "https://grow.cleverbridge.com/resources/client-stories/red-hat"
---

# Red Hat Automates Renewal Journeys with Cleverbridge | Cleverbridge

> Learn how Red Hat automated renewal communications to its customer base, improving satisfaction and operational efficiency. Read the full story today.

## Key Takeaways

- Share this story
- The challenge
- The solution
- The results
- Explore more client stories

## Contents

- [Share this story](#share-this-story)
- [+23](#23)
- [40%](#40)
- [The challenge](#the-challenge)
- [The solution](#the-solution)
- [The results](#the-results)
- [Explore more client stories](#explore-more-client-stories)
- [Convert. Grow. Retain.](#convert-grow-retain)

-   [Resources](https://grow.cleverbridge.com/resources)
-   [Client Stories](https://grow.cleverbridge.com/resources/client-stories)
-   Red Hat

# Red Hat automates renewal journeys with Cleverbridge

How the $3B+ company transformed its customer renewal strategy — streamlining operations and achieving a 23-point boost in NPS.

HQ

NC, USA

Size

Enterprise

Founded

1993

Client since

2022

## Share this story

-   [](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fgrow.cleverbridge.com%2Fresources%2Fclient-stories%2Fred-hat&title=Resources%20%7C%20Client%20Story%20Listing%20%7C%20Red%20Hat%20Client%20Story&summary=Learn+how+Red+Hat+automated+renewal+communications+to+its+customer+base%2C+improving+satisfaction+and+operational+efficiency.+Read+the+full+story+today.&source= "Share on LinkedIn")
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-   [](https://grow.cleverbridge.com/resources/client-stories/red-hat "Copy link")

## +23

NPS

## 40%

increase in customer engagement

## The challenge

[Red Hat](https://www.redhat.com/), a leading enterprise open-source software company, faced mounting pressure to improve how it managed renewals for its multi-billion-dollar subscription business.

Relying on manual, human-led communications across a vast customer base had become unsustainable. The absence of a centralized communication system led to inconsistent messaging and follow-ups, resulting in missed renewals, low customer satisfaction, and internal inefficiencies.

What the company needed wasn’t just a communications upgrade — it was a strategic overhaul: one that could scale globally, reduce friction for customers, and surface the right message at the right time.

## The solution

The company partnered with Cleverbridge to modernize its renewal outreach using [automated, personalized campaigns](/digital-marketing-services/retention-marketing) delivered through Cleverbridge’s robust ecommerce and subscription platform.

Cleverbridge mapped out key lifecycle touchpoints and deployed tailored communications to remind customers of upcoming renewals, guide them through plan options, and simplify decision-making. The team also worked to replace opaque processes with transparent data flows, enabling real-time campaign management and improved insight into customer behavior.

What once required extensive manual oversight was now fully automated, with renewal journeys that flexed by segment, region, and subscription length.

## The results

With Cleverbridge’s help, Red Hat transitioned from fragmented outreach to a fully automated, data-driven renewal strategy, resulting in: 

-   A **40% increase in customer engagement**, as measured by open rates, click-throughs, and renewal activity

-   An **NPS (Net Promoter Score) jump from 50 to 73**, reflecting improved customer satisfaction and clarity around the renewal process

-   A scalable framework that now supports a **$3B+ global renewal business** with less overhead and greater continuity

With ongoing improvements to attribution tracking, the company continues working with Cleverbridge to improve visibility into campaign performance and expand its customer lifecycle strategy. What began as a tactical fix has evolved into a strategic foundation for long-term retention and growth.

## Explore more client stories

-   [View Client Stories](https://grow.cleverbridge.com/resources/client-stories)

[

131%

increase in orders

](/resources/client-stories/cyncly)

98%

payment success rate

](/resources/client-stories/ashampoo)

18.6%

ARR growth

](/resources/client-stories/plesk)

5-day

implementation

](/resources/client-stories/suse)

11%

increase in CLV

](/resources/client-stories/parallels)

## Convert. Grow. Retain.

-   [Talk to Sales](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLICrlUivEP4oY9q9YGPEurZqByao%2FJdCjSfHFs9RL%2Fe7D62Coaq9nQME2vmyt5vHX9TG8mfldlLVQp9U%2FfrzCHgqGzR9%2FdnIti5Q91geX5LUyW3oicXFgSYDIj18zdNyC571Yh2bGphc257fowtqBpfBXDutm9RJZKvNXxUaJXAhlvHv1fxLtw5JUmjdivRBRU%3D&portalId=8665802)

---

## About This Content

**Source:** [Red Hat Automates Renewal Journeys with Cleverbridge | Cleverbridge](https://grow.cleverbridge.com/resources/client-stories/red-hat)
**Author:** open rates

*This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*