============================================================ TITLE: Red Hat Automates Renewal Journeys with Cleverbridge | Cleverbridge TYPE: article VERSION: 1 VERSION_ID: 7dad76d6-66b8-4ba1-9ce2-8ebabe1615c7 GENERATED_AT: 2026-10-09T14:17:09.275Z SUMMARY: Learn how Red Hat automated renewal communications to its customer base, improving satisfaction and operational efficiency. Read the full story today. AUTHOR: open rates READING TIME: 3 min WORD COUNT: 440 KEYWORDS: Share this story, Explore more client stories, Convert. Grow. Retain. SOURCE URL: https://grow.cleverbridge.com/resources/client-stories/red-hat ============================================================ KEY TAKEAWAYS: * Share this story * The challenge * The solution * The results * Explore more client stories * Client Stories # Red Hat automates renewal journeys with Cleverbridge How the $3B+ company transformed its customer renewal strategy — streamlining operations and achieving a 23-point boost in NPS. Enterprise Client since ## Share this story increase in customer engagement ## The challenge Red Hat, a leading enterprise open-source software company, faced mounting pressure to improve how it managed renewals for its multi-billion-dollar subscription business. Relying on manual, human-led communications across a vast customer base had become unsustainable. The absence of a centralized communication system led to inconsistent messaging and follow-ups, resulting in missed renewals, low customer satisfaction, and internal inefficiencies. What the company needed wasn’t just a communications upgrade — it was a strategic overhaul: one that could scale globally, reduce friction for customers, and surface the right message at the right time. ## The solution The company partnered with Cleverbridge to modernize its renewal outreach using automated, personalized campaigns delivered through Cleverbridge’s robust ecommerce and subscription platform. Cleverbridge mapped out key lifecycle touchpoints and deployed tailored communications to remind customers of upcoming renewals, guide them through plan options, and simplify decision-making. The team also worked to replace opaque processes with transparent data flows, enabling real-time campaign management and improved insight into customer behavior. What once required extensive manual oversight was now fully automated, with renewal journeys that flexed by segment, region, and subscription length. ## The results With Cleverbridge’s help, Red Hat transitioned from fragmented outreach to a fully automated, data-driven renewal strategy, resulting in: * A 40% increase in customer engagement, as measured by open rates, click-throughs, and renewal activity * An NPS (Net Promoter Score) jump from 50 to 73, reflecting improved customer satisfaction and clarity around the renewal process * A scalable framework that now supports a $3B+ global renewal business with less overhead and greater continuity With ongoing improvements to attribution tracking, the company continues working with Cleverbridge to improve visibility into campaign performance and expand its customer lifecycle strategy. What began as a tactical fix has evolved into a strategic foundation for long-term retention and growth. ## Explore more client stories * View Client Stories 131% increase in orders increase in orders 98% payment success rate payment success rate 18.6% ARR growth ARR growth 5-day implementation implementation 11% increase in CLV increase in CLV ## Convert. Grow. Retain. * Talk to Sales ------------------------------------------------------------ ABOUT THIS CONTENT ------------------------------------------------------------ Source: https://grow.cleverbridge.com/resources/client-stories/red-hat Author: open rates This content is provided for informational purposes. Please visit the original source for the most up-to-date information.