--- title: "How to Use HubSpot's AI Search Grader to Boost Visibility in AI SearchesFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook" description: "Boost your AI search visibility with HubSpot's AI Search Grader, a free tool that evaluates brand sentiment and share of voice in AI-powered search engines." type: article version: 6 version_id: "0996eef8-0a20-41a9-a039-08586ed4976f" generated_at: "2026-10-14T23:04:07.394Z" author: "Scott Lambert" date_published: "2025-12-17T18:20:19.000Z" date_modified: "2025-12-17T18:20:19.261Z" language: en reading_time: "2 min" word_count: 325 keywords: ["Key topics covered include:"] url: "https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches" --- # How to Use HubSpot's AI Search Grader to Boost Visibility in AI SearchesFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook > Boost your AI search visibility with HubSpot's AI Search Grader, a free tool that evaluates brand sentiment and share of voice in AI-powered search engines. ## Key Takeaways - Key topics covered include: Share This! - [](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches) - [](http://www.linkedin.com/shareArticle?mini=true&url=https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches) - [](https://pinterest.com/pin/create/button/?url=https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches) - [](http://www.facebook.com/share.php?u=https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches) [Home](https://www.xcellimark.com/) / [Resources](https://www.xcellimark.com/resources) / Blog # How to Use HubSpot's AI Search Grader to Boost Visibility in AI Searches **Posted by: [Scott Lambert](https://www.xcellimark.com/blog/author/scott-lambert)** This video provides a live demo of HubSpot's AI Search Grader, a free tool designed to help businesses understand their visibility in AI-powered search engines like ChatGPT, Perplexity, and Copilot. ## Key topics covered include: - **Introduction to the AI Search Grader** and its free accessibility, noting the requirement to provide an email for the full report. - **Demonstration with HubSpot's website** to show how the tool works. The speaker emphasizes the importance of providing detailed information for accurate results. - **Understanding the Score and Report,** which includes a total score out of 100, broken down into two main categories: - **Brand Sentiment**: Evaluates public perception of the brand, providing a percentage of positive, neutral, and negative sentiment. It also lists strengths and weaknesses with detailed explanations. - **Share of Voice**: Shows how much of the conversation space a brand occupies compared to competitors. A score above zero indicates being on the right track, while a zero represents a starting point for improvement. - **Comparison of AI Models**: The demo highlights how different AI models (OpenAI, Perplexity, Gemini) provide varying scores and insights due to differences in real-time data access and knowledge bases. - **Li****ve Demonstration with Tesla**: A second example using Tesla's website illustrates how the tool identifies strengths and weaknesses, including recent media attention. This segment specifically shows how real-time data affects the results from Perplexity and Gemini compared to OpenAI. - **Conclusion**: The video emphasizes the importance of looking at all AI models together to get a full, overall picture of a brand's AI search standing. [](/hs/cta/wi/redirect?encryptedPayload=AVxigLI1XrN3iZ3e1CUypYxgoMYffp%2BVI873JqZql%2BkjKHeTNO6UvQ6Aptb8165Sj%2FrX9%2BBX8v%2F5Zga%2F4glAfO9hvy%2BNoLWBWmUx%2Bp8%2F5vaUbclfdAFnHpNaGKocmHXF8ZX5ElstFf78BhiXWUUzxZj%2BP9OKtSNGJP0ssWncDc1%2F1Sp%2F9GC9FphGdA%2FrJ4jgJ%2FOmjG%2BeN796j1yPecNOr36HNvdFhg%3D%3D&webInteractiveContentId=198800862392&portalId=311015) **Written by [Scott Lambert](https://www.xcellimark.com/blog/author/scott-lambert)** - [](https://www.linkedin.com/in/alexscottlambert) - [](https://twitter.com/Xcellimark) Topics: [HubSpot](https://www.xcellimark.com/how-to-hubspot/tag/hubspot), [How to HubSpot](https://www.xcellimark.com/how-to-hubspot/tag/how-to-hubspot), [AI Search](https://www.xcellimark.com/how-to-hubspot/tag/ai-search) ## Related posts [](https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms) * * * [Traditional Search vs. AI Search (LLMs)](https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms) [](https://www.xcellimark.com/how-to-hubspot/introduction-to-ai-search-optimization) [Introduction to AI Search Optimization](https://www.xcellimark.com/how-to-hubspot/introduction-to-ai-search-optimization) [](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-optimizing-for-multimodal-search) [AI Search Strategy | Optimizing for Multimodal Search](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-optimizing-for-multimodal-search) [](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-engaging-in-online-discussions) [AI Search Strategy | Engaging in Online Discussions](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-engaging-in-online-discussions) [All Post](https://www.xcellimark.com/blog/) --- ## About This Content **Source:** [How to Use HubSpot's AI Search Grader to Boost Visibility in AI SearchesFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook](https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches) **Author:** Scott Lambert **Published:** December 17, 2025 *This content is provided for informational purposes. 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