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TITLE: How to Use HubSpot's AI Search Grader to Boost Visibility in AI SearchesFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook
TYPE: article
VERSION: 6
VERSION_ID: 0996eef8-0a20-41a9-a039-08586ed4976f
GENERATED_AT: 2026-10-14T23:04:07.394Z
SUMMARY: Boost your AI search visibility with HubSpot's AI Search Grader, a free tool that evaluates brand sentiment and share of voice in AI-powered search engines.
AUTHOR: Scott Lambert
DATE PUBLISHED: December 17, 2025
DATE MODIFIED: December 17, 2025
READING TIME: 2 min
WORD COUNT: 325
KEYWORDS: Key topics covered include:
SOURCE URL: https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches
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KEY TAKEAWAYS:
  * Key topics covered include:

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# How to Use HubSpot's AI Search Grader to Boost Visibility in AI Searches

Posted by: Scott Lambert

This video provides a live demo of HubSpot's AI Search Grader, a free tool designed to help businesses understand their visibility in AI-powered search engines like ChatGPT, Perplexity, and Copilot.

## Key topics covered include:

  * Introduction to the AI Search Grader and its free accessibility, noting the requirement to provide an email for the full report.
  * Demonstration with HubSpot's website to show how the tool works. The speaker emphasizes the importance of providing detailed information for accurate results.
  * Understanding the Score and Report, which includes a total score out of 100, broken down into two main categories:

Brand Sentiment: Evaluates public perception of the brand, providing a percentage of positive, neutral, and negative sentiment. It also lists strengths and weaknesses with detailed explanations.
Share of Voice: Shows how much of the conversation space a brand occupies compared to competitors. A score above zero indicates being on the right track, while a zero represents a starting point for improvement.
  * Brand Sentiment: Evaluates public perception of the brand, providing a percentage of positive, neutral, and negative sentiment. It also lists strengths and weaknesses with detailed explanations.
  * Share of Voice: Shows how much of the conversation space a brand occupies compared to competitors. A score above zero indicates being on the right track, while a zero represents a starting point for improvement.
  * Comparison of AI Models: The demo highlights how different AI models (OpenAI, Perplexity, Gemini) provide varying scores and insights due to differences in real-time data access and knowledge bases.
  * Live Demonstration with Tesla: A second example using Tesla's website illustrates how the tool identifies strengths and weaknesses, including recent media attention. This segment specifically shows how real-time data affects the results from Perplexity and Gemini compared to OpenAI.
  * Conclusion: The video emphasizes the importance of looking at all AI models together to get a full, overall picture of a brand's AI search standing.
Written by
								Scott Lambert

Topics:

							HubSpot,

							How to HubSpot,

							AI Search

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Source: https://www.xcellimark.com/how-to-hubspot/how-to-use-hubspots-ai-search-grader-to-boost-visibility-in-ai-searches
Author: Scott Lambert
Published: December 17, 2025

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