---
title: "AI Search Strategy | Optimizing for Multimodal SearchFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook"
description: "Learn how to optimize your content for multimodal AI search engines by incorporating diverse formats like images, videos, and infographics, ensuring accessibility, and leveraging content remix tools."
type: article
version: 4
version_id: "90adf897-56a4-4fe6-b078-8ce7e57d09b0"
generated_at: "2026-10-14T20:09:03.080Z"
author: "Scott Lambert"
date_published: "2025-12-17T18:21:12.000Z"
date_modified: "2025-12-17T18:21:12.008Z"
language: en
reading_time: "1 min"
word_count: 185
keywords: ["AI Search Strategy", "Key takeaways include:"]
url: "https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-optimizing-for-multimodal-search"
---

# AI Search Strategy | Optimizing for Multimodal SearchFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook

> Learn how to optimize your content for multimodal AI search engines by incorporating diverse formats like images, videos, and infographics, ensuring accessibility, and leveraging content remix tools.

## Key Takeaways

- Key takeaways include:

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# AI Search Strategy | Optimizing for Multimodal Search

**Posted by: [Scott Lambert](https://www.xcellimark.com/blog/author/scott-lambert)**

This video discusses optimizing content for multimodal search, which AI search engines are increasingly prioritizing. 

## Key takeaways include:

-   Diversify content beyond text: Incorporate high-resolution images, infographics, and videos to accompany your text.
-   **Ensure accessibility and discoverability**: Post transcripts, captions, and subtitles for your video content, as AI scrapes transcripts for content.
-   **Utilize content remix tools**: Tools like HubSpot's Content Remix can help transform existing content into various formats like images, podcasts, and videos, making it more scalable for different platforms.
-   **AI prioritizes multimodal cont****ent**: AI models like Gemini will prioritize video content in their AI overview responses, emphasizing the importance of visual and diverse content formats for better visibility.

[](/hs/cta/wi/redirect?encryptedPayload=AVxigLIImM%2BJc7swcIp31c2VaAHTzmf4cFhCmeFpB1pSDFJWQ3bzcGP5ovVY84Aiua0Rba9wckzfJgzErJbq9pD2S5bU9T4V7DtvpWZSNABsaS86JGbmiGV7N8t5S2xcnuPoQXUqRs0hBuXBGV5gg5SNRno4JXWkf1yHS%2Fa%2BBOcaDZjhAVXf%2F4xAUvCkHRGcGFCKKU89H32qunPcRmAnAO1CHI2zEQ%3D%3D&webInteractiveContentId=198800862392&portalId=311015)

**Written by
[Scott Lambert](https://www.xcellimark.com/blog/author/scott-lambert)**

-   [](https://www.linkedin.com/in/alexscottlambert)
-   [](https://twitter.com/Xcellimark)

Topics: [HubSpot Training](https://www.xcellimark.com/how-to-hubspot/tag/hubspot-training), [How to HubSpot](https://www.xcellimark.com/how-to-hubspot/tag/how-to-hubspot), [AI Search](https://www.xcellimark.com/how-to-hubspot/tag/ai-search)

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[](https://www.xcellimark.com/how-to-hubspot/ai-search-create-high-quality-authoritative-content)

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[](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-using-topic-clusters-to-organize-content)

[AI Search Strategy | Using Topic Clusters to Organize Content](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-using-topic-clusters-to-organize-content)

[](https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms)

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[All Post](https://www.xcellimark.com/blog/)

---

## About This Content

**Source:** [AI Search Strategy | Optimizing for Multimodal SearchFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook](https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-optimizing-for-multimodal-search)
**Author:** Scott Lambert
**Published:** December 17, 2025

*This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*