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TITLE: AI Search Strategy | Optimizing for Multimodal SearchFollow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook
TYPE: article
VERSION: 4
VERSION_ID: 90adf897-56a4-4fe6-b078-8ce7e57d09b0
GENERATED_AT: 2026-10-14T20:09:03.080Z
SUMMARY: Learn how to optimize your content for multimodal AI search engines by incorporating diverse formats like images, videos, and infographics, ensuring accessibility, and leveraging content remix tools.
AUTHOR: Scott Lambert
DATE PUBLISHED: December 17, 2025
DATE MODIFIED: December 17, 2025
READING TIME: 1 min
WORD COUNT: 185
KEYWORDS: AI Search Strategy, Key takeaways include:
SOURCE URL: https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-optimizing-for-multimodal-search
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KEY TAKEAWAYS:
  * Key takeaways include:

Home / Resources / Blog

# AI Search Strategy | Optimizing for Multimodal Search

Posted by: Scott Lambert

This video discusses optimizing content for multimodal search, which AI search engines are increasingly prioritizing.

## Key takeaways include:

  * Diversify content beyond text: Incorporate high-resolution images, infographics, and videos to accompany your text.
  * Ensure accessibility and discoverability: Post transcripts, captions, and subtitles for your video content, as AI scrapes transcripts for content.
  * Utilize content remix tools: Tools like HubSpot's Content Remix can help transform existing content into various formats like images, podcasts, and videos, making it more scalable for different platforms.
  * AI prioritizes multimodal content: AI models like Gemini will prioritize video content in their AI overview responses, emphasizing the importance of visual and diverse content formats for better visibility.
Written by
								Scott Lambert

Topics:

							HubSpot Training,

							How to HubSpot,

							AI Search

## Related posts

AI Search Strategy | Structuring Content for AI Models

          AI Search - Create High-Quality Authoritative Content

          AI Search Strategy | Using Topic Clusters to Organize Content

          Traditional Search vs. AI Search (LLMs)

Traditional Search vs. AI Search (LLMs)

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Source: https://www.xcellimark.com/how-to-hubspot/ai-search-strategy-optimizing-for-multimodal-search
Author: Scott Lambert
Published: December 17, 2025

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