---
title: "Traditional Search vs. AI Search (LLMs)Follow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook"
description: "Explore a live demo comparing AI search tools like ChatGPT, Perplexity, and Microsoft Copilot with traditional Google search for a more comprehensive answer strategy."
type: article
version: 3
version_id: "05749a6b-49bf-4df4-8865-b0b317fb621a"
generated_at: "2026-10-14T19:30:03.276Z"
author: "Scott Lambert"
date_published: "2025-12-17T18:22:26.000Z"
date_modified: "2025-12-17T18:22:26.637Z"
language: en
reading_time: "2 min"
word_count: 240
keywords: ["This demonstration covers:"]
url: "https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms"
---

# Traditional Search vs. AI Search (LLMs)Follow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook

> Explore a live demo comparing AI search tools like ChatGPT, Perplexity, and Microsoft Copilot with traditional Google search for a more comprehensive answer strategy.

## Key Takeaways

- This demonstration covers:

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Home / Resources / Blog

						Traditional Search vs. AI Search (LLMs)

							Posted by: Scott Lambert

							This video provides a live demonstration comparing various AI search tools—ChatGPT, Perplexity, and Microsoft Copilot—with traditional Google search.

This demonstration covers:

Google Search and its AI Overview: It offers a conversational, pros and cons breakdown, though results can vary slightly with each search.
ChatGPT's Free Version: It quickly searches the web, organizing results with visuals and providing individual and full lists of sources. It also suggests follow-up questions to continue the train of thought.
Perplexity AI: This free tool allows users to set specific search sources like academic papers, the entire internet, or social forums. It presents information in an essay-like format and documents its entire thought process.
Microsoft Copilot: Available on newer Microsoft devices and through copilot.microsoft.com, it provides concise, key-point information. While good for quick summaries, it offers less depth compared to ChatGPT or Perplexity.

The video emphasizes that AI outputs are only as good as the inputs and strongly recommends using a combination of these tools to get a more comprehensive and well-rounded answer.

							Written by
								Scott Lambert

							Topics:

							HubSpot Training,

							How to HubSpot,

							AI Search

# Traditional Search vs. AI Search (LLMs)

## This demonstration covers:

- Google Search and its AI Overview: It offers a conversational, pros and cons breakdown, though results can vary slightly with each search.
- ChatGPT's Free Version: It quickly searches the web, organizing results with visuals and providing individual and full lists of sources. It also suggests follow-up questions to continue the train of thought.
- Perplexity AI: This free tool allows users to set specific search sources like academic papers, the entire internet, or social forums. It presents information in an essay-like format and documents its entire thought process.
- Microsoft Copilot: Available on newer Microsoft devices and through copilot.microsoft.com, it provides concise, key-point information. While good for quick summaries, it offers less depth compared to ChatGPT or Perplexity.

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## About This Content

**Source:** [Traditional Search vs. AI Search (LLMs)Follow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook](https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms)
**Author:** Scott Lambert
**Published:** December 17, 2025

*This content is provided for informational purposes. Please visit the original source for the most up-to-date information.*