============================================================
TITLE: Traditional Search vs. AI Search (LLMs)Follow us on FacebookFollow us on LinkedInFollow us on InstagramFollow us on Facebook
TYPE: article
VERSION: 3
VERSION_ID: 05749a6b-49bf-4df4-8865-b0b317fb621a
GENERATED_AT: 2026-10-14T19:30:03.276Z
SUMMARY: Explore a live demo comparing AI search tools like ChatGPT, Perplexity, and Microsoft Copilot with traditional Google search for a more comprehensive answer strategy.
AUTHOR: Scott Lambert
DATE PUBLISHED: December 17, 2025
DATE MODIFIED: December 17, 2025
READING TIME: 2 min
WORD COUNT: 240
KEYWORDS: This demonstration covers:
SOURCE URL: https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms
============================================================

KEY TAKEAWAYS:
  * This demonstration covers:

  *
  *
  *
  *

Home / Resources / Blog

						Traditional Search vs. AI Search (LLMs)

							Posted by: Scott Lambert

							This video provides a live demonstration comparing various AI search tools—ChatGPT, Perplexity, and Microsoft Copilot—with traditional Google search.

This demonstration covers:

Google Search and its AI Overview: It offers a conversational, pros and cons breakdown, though results can vary slightly with each search.
ChatGPT's Free Version: It quickly searches the web, organizing results with visuals and providing individual and full lists of sources. It also suggests follow-up questions to continue the train of thought.
Perplexity AI: This free tool allows users to set specific search sources like academic papers, the entire internet, or social forums. It presents information in an essay-like format and documents its entire thought process.
Microsoft Copilot: Available on newer Microsoft devices and through copilot.microsoft.com, it provides concise, key-point information. While good for quick summaries, it offers less depth compared to ChatGPT or Perplexity.

The video emphasizes that AI outputs are only as good as the inputs and strongly recommends using a combination of these tools to get a more comprehensive and well-rounded answer.

							Written by
								Scott Lambert

							Topics:

							HubSpot Training,

							How to HubSpot,

							AI Search

# Traditional Search vs. AI Search (LLMs)

## This demonstration covers:

  * Google Search and its AI Overview: It offers a conversational, pros and cons breakdown, though results can vary slightly with each search.
  * ChatGPT's Free Version: It quickly searches the web, organizing results with visuals and providing individual and full lists of sources. It also suggests follow-up questions to continue the train of thought.
  * Perplexity AI: This free tool allows users to set specific search sources like academic papers, the entire internet, or social forums. It presents information in an essay-like format and documents its entire thought process.
  * Microsoft Copilot: Available on newer Microsoft devices and through copilot.microsoft.com, it provides concise, key-point information. While good for quick summaries, it offers less depth compared to ChatGPT or Perplexity.

  *
  *

Related posts

          Introduction to AI Search Optimization

          AI Search Strategy | Optimizing for Multimodal Search

          AI Search Strategy | Using Topic Clusters to Organize Content

          AI Search Strategy | Engaging in Online Discussions

    All Post

## Related posts

------------------------------------------------------------
ABOUT THIS CONTENT
------------------------------------------------------------
Source: https://www.xcellimark.com/how-to-hubspot/traditional-search-vs.-ai-search-llms
Author: Scott Lambert
Published: December 17, 2025

This content is provided for informational purposes.
Please visit the original source for the most up-to-date information.